Matthew Copus Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, Australia

I left the CBRE business with a legacy of AI intelligence, incremental revenue streams, and a fast growing investment in technology with global reach that far exceeded the objectives given to me by the CBRE executive team who brought me into the company.The objectives handed to me was to establish a traditional retail analytics advisory business for CBRE in Australia. My approach was to deliver a unique service to my clients that focused on both big and small data sets to deliver insights from live customer behavioural data, disrupting the traditional demographic and spatial analysis approach that had been embedded and unchallenged in the property industry for decades. Seeing a broader opportunity for the business to drive transactions through data intelligence, I founded, structured and nurtured CBRE's relationship with Pathzz, an Australian prop-tech company, and spearheaded CBRE's eventual multi-million dollar investment in this technology.Pathzz is now embedded across CBRE, meaning that the retail analytics business line I established is now automated through AI on every brokers' laptop and iPad with insights available for any property at the touch of a button. My work being done, it was time to search for my next opportunity.

Sydney, Australia

Responsible for the data strategy for the CX division and for delivering data-driven customer experiences across Westfield digital products and services. Leading a cross-divisional team of analysts, data scientists and software engineers to deliver the full customer data lifecycle from collection, integration, storage, enrichment, measurement and messaging.

Sydney, Australia

Define and deliver shopper focused data strategy & product roadmap for Australia & NZ including identity management, big data and analytics, preference management, membership and personalisation. Lead of the insights team, responsible for all physical and digital marketing data and its analysis and reporting (inc. Website, mobile-app, WiFi, car parking, social, PR, traffic, sales). Measuring the success of digital products through their lifecycle to guide strategy for subsequent iterations and new opportunities.

San Francisco Bay Area

This was a 3-month secondment to the new Westfield Labs entity in the heart of San Francisco. The role immersed me within the innovative environment of Silicon Valley to work with leading consultants in the Big Data space to identify and develop data strategies for the Westfield global business.

Sydney, Australia

Drive traffic and sales to westfield.com.au and Westfield malls by delivering targeted and contextual email campaigns based on claimed, demographic, social and behavioural data.Meet aggressive customer growth targets while maintaining quality, engagement and conversions of the Australian shopper database.Manage email programs of 50+ staff across 39 centres to ensure quality of campaigns and compliance to privacy and SPAM laws.

Sydney, Australia

Manage the collection of retailer turnover data from teams across 39 centres, covering 10,000 retailers.Monthly presentation and reporting to thirty senior executives on latest performance. Identifying strengths, weaknesses and opportunities in retail sector.Modelling economic, demographic and environmental impacts on turnover and traffic performance and undertaking bespoke analysis for Managing Director.Preparation of reports, bespoke analysis and presentation notes for quarterly reporting to shareholders.

London, United Kingdom

I was responsible for providing analytical based consultancy on developments and commercial opportunities throughout the United Kingdom and Europe. Working for both private and public sector clients across retail, leisure, and residential sectors, my analysis influenced multi-million Pound strategy and planning decisions.Clients included Westfield, Multiplex, Sainsbury’s, The Welsh Development Agency, ARUP, Fife Council, Simons Group, Thornfield Properties, Chelmsford Borough Council, F&C Asset Management, Capital & Regional, Canary Wharf Ltd, and McArthurGlen Outlet Centres.Key achievements included leading the development of CACI’s public sector property offer, building Centre Futures - CACI’s series of gravity models that forecast the changing retail hierarchy based on planned developments, and the design and development of the beta version of Network Knowledge - a highly successful GIS based site analysis product.

London, United Kingdom

Based around spatial analysis and statistics, this role included gravity modelling, customer profiling, catchment generation, geo-demographic analysis, regression modelling, and customer segmentation for leading UK retailers and leisure operators including: Ikea, Sainsbury’s, Selfridges, WH Smiths, House of Fraser, Safeway, The Body Shop, and Esporta.

Canberra, Australia

This position involved the production of the 1:250,000 topographic NATMAP product and GEODATA 2.0 digital databases for AUSLIG, the Australian Surveying and Land Information Group.My responsibilities included the production and testing of high quality data sets and mapping products using UNIX ARC/INFO and ARCVIEW and developing quality assurance tests using Arc Macro Language (AML) programs.

Adelaide, Australia

Various roles in scientific research programs

Bachelor Applied Science (Natural Resource Management), Application Of Information Technology, Honours

Honours by research (1996): Integration of Arcview GIS with an object orientated, rule based expert system to use heuristic knowledge.

Digital Marketing Certificate, High Distinction (Top Of Class)

This course provided a complete overview of all aspects of the digital landscape and how to integrate and use them to achieve business.