Matthew Copus Email and Phone Number
Matthew Copus's Location
Greater Sydney Area, Australia
Matthew Copus's Contact Details
Matthew Copus work email
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Matthew Copus personal email
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Matthew Copus phone numbers
About Matthew Copus
A collaborative leader with a track record of transforming data into a competitive advantage working for, and with, some of the world's leading property and retail companies.
Matthew Copus's Current Company Details
Matthew Copus Work Experience Details
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Co-Founder & Managing DirectorLoculyze Jan 2023 - PresentSydney, New South Wales, Australia
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Director | Head Of Retail Analytics - AustraliaCbre Feb 2018 - Dec 2022Sydney, AustraliaI left the CBRE business with a legacy of AI intelligence, incremental revenue streams, and a fast growing investment in technology with global reach that far exceeded the objectives given to me by the CBRE executive team who brought me into the company.The objectives handed to me was to establish a traditional retail analytics advisory business for CBRE in Australia. My approach was to deliver a unique service to my clients that focused on both big and small data sets to deliver insights from live customer behavioural data, disrupting the traditional demographic and spatial analysis approach that had been embedded and unchallenged in the property industry for decades. Seeing a broader opportunity for the business to drive transactions through data intelligence, I founded, structured and nurtured CBRE's relationship with Pathzz, an Australian prop-tech company, and spearheaded CBRE's eventual multi-million dollar investment in this technology.Pathzz is now embedded across CBRE, meaning that the retail analytics business line I established is now automated through AI on every brokers' laptop and iPad with insights available for any property at the touch of a button. My work being done, it was time to search for my next opportunity. -
Head Of Data, Brand & Media ExperienceScentre Group (Owner And Operator Of Westfield In Aus And Nz) Aug 2015 - Feb 2018Sydney, AustraliaResponsible for the data strategy for the CX division and for delivering data-driven customer experiences across Westfield digital products and services. Leading a cross-divisional team of analysts, data scientists and software engineers to deliver the full customer data lifecycle from collection, integration, storage, enrichment, measurement and messaging. -
Product Manager (Data & Analytics)Scentre Group (Owner And Operator Of Westfield In Aus And Nz) Feb 2013 - Aug 2015Sydney, AustraliaDefine and deliver shopper focused data strategy & product roadmap for Australia & NZ including identity management, big data and analytics, preference management, membership and personalisation. Lead of the insights team, responsible for all physical and digital marketing data and its analysis and reporting (inc. Website, mobile-app, WiFi, car parking, social, PR, traffic, sales). Measuring the success of digital products through their lifecycle to guide strategy for subsequent iterations and new opportunities.
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Data Strategy Lead (Secondment)Westfield Labs Jul 2013 - Sep 2013San Francisco Bay AreaThis was a 3-month secondment to the new Westfield Labs entity in the heart of San Francisco. The role immersed me within the innovative environment of Silicon Valley to work with leading consultants in the Big Data space to identify and develop data strategies for the Westfield global business. -
Direct Marketing ManagerWestfield Feb 2011 - Feb 2013Sydney, AustraliaDrive traffic and sales to westfield.com.au and Westfield malls by delivering targeted and contextual email campaigns based on claimed, demographic, social and behavioural data.Meet aggressive customer growth targets while maintaining quality, engagement and conversions of the Australian shopper database.Manage email programs of 50+ staff across 39 centres to ensure quality of campaigns and compliance to privacy and SPAM laws. -
Research Manager, Retail Sales & IndustryWestfield May 2006 - Feb 2011Sydney, AustraliaManage the collection of retailer turnover data from teams across 39 centres, covering 10,000 retailers.Monthly presentation and reporting to thirty senior executives on latest performance. Identifying strengths, weaknesses and opportunities in retail sector.Modelling economic, demographic and environmental impacts on turnover and traffic performance and undertaking bespoke analysis for Managing Director.Preparation of reports, bespoke analysis and presentation notes for quarterly reporting to shareholders.
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Senior Retail Property ConsultantCaci Ltd Jul 2002 - Feb 2006London, United KingdomI was responsible for providing analytical based consultancy on developments and commercial opportunities throughout the United Kingdom and Europe. Working for both private and public sector clients across retail, leisure, and residential sectors, my analysis influenced multi-million Pound strategy and planning decisions.Clients included Westfield, Multiplex, Sainsbury’s, The Welsh Development Agency, ARUP, Fife Council, Simons Group, Thornfield Properties, Chelmsford Borough Council, F&C Asset Management, Capital & Regional, Canary Wharf Ltd, and McArthurGlen Outlet Centres.Key achievements included leading the development of CACI’s public sector property offer, building Centre Futures - CACI’s series of gravity models that forecast the changing retail hierarchy based on planned developments, and the design and development of the beta version of Network Knowledge - a highly successful GIS based site analysis product. -
Retail ConsultantCaci Ltd Mar 1999 - Jul 2002London, United KingdomBased around spatial analysis and statistics, this role included gravity modelling, customer profiling, catchment generation, geo-demographic analysis, regression modelling, and customer segmentation for leading UK retailers and leisure operators including: Ikea, Sainsbury’s, Selfridges, WH Smiths, House of Fraser, Safeway, The Body Shop, and Esporta.
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Spatial AnalystBae Systems Aug 1997 - Jan 1999Canberra, AustraliaThis position involved the production of the 1:250,000 topographic NATMAP product and GEODATA 2.0 digital databases for AUSLIG, the Australian Surveying and Land Information Group.My responsibilities included the production and testing of high quality data sets and mapping products using UNIX ARC/INFO and ARCVIEW and developing quality assurance tests using Arc Macro Language (AML) programs. -
Research AssistantUniversity Of Adelaide Aug 1995 - Jul 1997Adelaide, AustraliaVarious roles in scientific research programs
Matthew Copus Skills
Segmentation
Campaign Management
Database Marketing
Direct Marketing
Online Marketing
Spatial Analysis
Big Data
Sql
Vba
Retail
E Commerce
Google Analytics
Gis Systems
Statistics
Data Analysis
Property
Predictive Analytics
Digital Marketing
Digital Strategy
Data Visualization
Dashboarding
Product Management
Data Monetization
Marketing
Customer Acquisition
Marketing Strategy
Email Marketing
Marketing Management
Advertising
Analytics
Brand Development
Multi Channel Marketing
Integrated Marketing
Campaigns
Customer Insight
Strategy
Management
Matthew Copus Education Details
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Honours
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AdmaHigh Distinction (Top Of Class)
Frequently Asked Questions about Matthew Copus
What company does Matthew Copus work for?
Matthew Copus works for Loculyze
What is Matthew Copus's role at the current company?
Matthew Copus's current role is Co-founder at Loculyze, delivering customer intelligence for retail property.
What is Matthew Copus's email address?
Matthew Copus's email address is mc****@****eld.com
What is Matthew Copus's direct phone number?
Matthew Copus's direct phone number is +612935*****
What schools did Matthew Copus attend?
Matthew Copus attended University Of Adelaide, Adma.
What skills is Matthew Copus known for?
Matthew Copus has skills like Segmentation, Campaign Management, Database Marketing, Direct Marketing, Online Marketing, Spatial Analysis, Big Data, Sql, Vba, Retail, E Commerce, Google Analytics.
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Matthew Copus
Helping Design Professionals Protect And Improve Their Bottom Line As Their Trusted Risk Manager And Insurance Advisor!Poulsbo, Wa
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