Chimney is an award-winning embedded fintech that powers over 100 financial institutions with tools, data, and experiences to deepen relationships with their customers. To date, Chimney's helped over 30 million Americans make smarter financial decisions.

As Head of Growth, I led a team of five marketers & engineers that played a key role in helping Stash experience substantial growth, increasing our customer base from 2 million to 5 million. My team was responsible for driving customer engagement and growth through various channels, including product, email, SEO/ASO, and content marketing.During my time at Stash, I successfully brought a number of products from concept to reality. A few key achievements:- Driving the growth of our customer base from 2 million to 5 million.- Optimizing our digital acquisition strategy which led to a significant lift in web traffic and conversions.- Successfully launching our web investment feature, resulting in the expansion of our website from 10 to 2,000 pages, ranking for 30,000 SEO keywords, and becoming a primary driver of web acquisition.- Launched "The Wallet," our newsletter, which reached an impressive 2 million monthly active readers.- Spearheaded our lead generation strategy, which enabled us to capture thousands of new customers daily and effectively funnel them back into our system.

At NewsCred, I held a cross-functional role, working across the organization to establish SEO, strategic services, and analytics as a core function of our team and product. I was responsible for building new features into NewsCred's software to increase content research capabilities. In my time at NewScred, I also grew SEO as a core service and sales channel and managed SEO for NewsCred.com alongside our marketing team.- Launched SEO as a strategic service offering.- Helped ideate and drive the development of new research features in NewsCred's software.- Establish best practices and held training sessions for several internal teams and clients. - Lead strategic workshops for several Fortune 500 clients.- Developed and implemented various marketing tactics across email, lead generation, and social. - Responsible for the performance of NewsCred.com, which increased by over 50% during my time.

While at Reprise, I oversaw a multi-functional team dedicated to driving strategy, execution, and organic growth for top tier clients. In addition to overseeing organic strategy for our New York based accounts, my role consisted of developing relationships with external partners to ensure that our team leveraged industry leading technology to enhance our digital offering. Working with my team, I helped to evolve the way we approached digital content, distribution, and measurement, to ensure we offered best-in-class solutions and were successful at achieving all business objectives set forth.Highlights:- Responsible for execution and launch of fortune 100 brand blog, which launched in late 2014 and reached over 1 million new users in 2015.- Spearheaded a content optimization strategy, which led to a 400% lift in monthly organic traffic and a 70% lift in social engagement.- Lead the development of digital content that resulted in 750K additional page views over a six month period.- Successfully implemented a location-based technology partner for a large enterprise client with over 30,000 storefronts.- Attended a two-day intensive leadership training course to further develop leadership and management skills- Promoted within the company because of demonstrated ability to forge strong partnerships, and consistently deliver high-quality work in a fast-paced environment.

- Implemented website optimizations, resulting in a lift of 25% and 45% in monthly organic clicks and conversions over one year. - Developed an organizational SEO framework, which resulted in the approval and execution of large scale projects; including a website redesign and website migration.- Spearheaded weekly team innovation forum to share ideas and discuss the recent industry news in social media, SEO, and content marketing.

- Implemented effective client solutions, including an optimization strategy that led to a 15% lift in organic conversions- Expanded expertise in digital platforms and received certification in Google Analytics, Searchmetrics, and BrightEdge- Built reporting framework to deliver actionable insights to executive level partners- Standardize reporting templates to improve workflow efficiencies and increase output

- Led the organic growth strategy for key client, which led to a 225% lift in monthly organic traffic over one year.- Worked closely with creative and development teams to ensure use of best practices for search, social media, and user experience.- Led the SEO implementation for a website redesign project, which resulted in an 80% increase in organic search visibility.- Developed SEO reporting framework to provide clients with KPIs and actionable recommendations.

- Managed third party vendor to execute multi-variate testing campaign that boosted retention by 15% and conversion rates by 10%.- Collaborated with a B2B client to expand Converseon’s digital services to partners and affiliates. - Built an extensive keyword and content analysis for a Fortune 100 company to assess online reputation, which was subsequently used in training sessions within their corporate communications team.

- Project managed the development, design, and marketing strategy of an internal web development project.- Assisted in the wireframing of user registration process, mapping triggered email notifications and overall user experience.- Developed online marketing and social media strategies for luxury goods brands.

- Assisted staff in the execution of the Video Music Awards from brief to award shows.- Composed emails to industry executives, nominees, and voters in order to determine award winners.- Created detailed excel reports to help organize the nominees and winners of the Video Music Award’s