Matthew Cowley Email and Phone Number
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A single life event altered my career trajectory.I always knew I would build a career in healthcare. In college, I thought that meant becoming a hospital CEO.After obtaining a Masters in Healthcare Administration, I joined a large health system. While it may be ideal for folks who enjoy red tape and regulations, I didn’t quite feel the fit I thought I would. Which was too bad since I can’t say enough good things about the people I worked with.I recognized a desire to focus more on healthcare prevention and joined a health insurance company (or the dark side from my hospital friends). In addition to using the operations mindset from my role at the hospital, a wonderful mentor gave me additional experience in strategy, telehealth, B2B2C marketing, and client success. I wasn’t a fan of the 6-to-8 week lead time for approvals (see above for red tape and regulations)And then my sister died by suicide.This devastating personal loss exposed me to the world of mental health and I knew this was what I needed to do. I have chosen to be open and vulnerable by talking about my experience with suicide. This choice has led to hundreds of meaningful conversations with others about mental health and set me on a course to be a lifelong advocate for mental health awareness and suicide prevention.This experience not only directed me to my next role, but allowed me to pivot from healthcare operations to go all-in on marketing, and that’s where I’ve found my passion.In my current role, I get to help millions of people learn about their access to mental health benefits offered through their company or health plan. I have built campaigns with measurable ROI that drive revenue, enrollment, and engagement. But most importantly, I'm helping people find the help they need.I’ve also become a certified behavioral health coach to build on my passion of helping others make lasting changes and improve their quality of life.I feel extremely fortunate to be where I am now.How can I help you?PS I share about mental health, enrollment and b2b2c marketing, family, and credit card points (because everyone has a hobby they’re passionate about).
B2B2C Marketers Collective
View- Website:
- razstationery.carrd.co
- Employees:
- 2
- Company email:
- info@headspace.com
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Co-FounderB2B2C Marketers CollectiveTexas, United States
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Senior Member Growth ManagerHeadspace Oct 2023 - PresentSanta Monica, California, Us- Strategic planning with key and strategic employers and health plans.- Shift focus on growing membership and scaling new EAP product for key and enterprise employer accounts - Cross-team collaboration with sales, client success, product, and engineering- Responsible for development and running workshops and webinars -
Member Marketing ManagerHeadspace Nov 2021 - Oct 2023Santa Monica, California, UsMake millions of members aware of the amazing mental health benefits they have available to focus on their wellbeing.I work with our health plans and partnerships to develop strategies and playbooks for engaging their members and boosting utilization. Here's how I have brought value:• Lead marketing efforts for all our health plan clients• Develop and launch email campaigns for our largest health plans, targeting utilization based pricing milestones and revenue captured as a result
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Client Relationship ManagerAetna, A Cvs Health Company Nov 2019 - Nov 2021Hartford, Connecticut, UsI supported Texas Health Aetna, a joint venture of Texas Health Resources and Aetna to create a truly integrated solution to navigating healthcare and putting members first. Here's how I brought value to the company:• Lead executive sales presentations, developed broker events, and client sales and open enrollment meetings• Added TH+A plan options to existing Aetna customers by consistently training sales and account teams on the evolving value proposition of TH+A and give them the data and tools they need to win with their brokers and plan sponsors• Create and manage field communications to all stakeholders for rolling out new programs and announcements for the joint venture• Oversee rebranding and marketing strategy and content development of sales and member collateral aimed towards differentiating ourselves in the market with a simpler message• Maintained a 14% telehealth utilization rate, above industry average of 8-9% by driving engagement and enhancements to our in-house telehealth app, Anytime-MD• Contribute towards buildout of national strategy for identifying sales opportunities across different Aetna joint ventures across the country -
Administrative FellowTexas Health Resources Jan 2019 - Nov 2019Arlington, Texas, Us• Report to Executive VP of hospital operations on projects affecting the system’s 23 hospitals in North Texas’ largest healthcare delivery system• Manage and lead the development of strategic plan for Texas Health Aetna’s virtual care platform and determine current and future branding and marketing, system integration, and vendor strategies and initiatives• Develop work plans on operations committee for construction of new, $150 million hospital and manage the development of departments, shared services, licenses, and hospital application• Lead Lean Six Sigma council over 650-bed hospital to recognize over $1 million in savings -
Administrative ResidentTexas Health Resources Jan 2018 - Dec 2018Arlington, Texas, Us• Report to Executive VP of hospital operations on projects affecting the system’s 23 hospitals in North Texas’ largest healthcare delivery system• Led workgroup responsible for finding cost savings at flagship hospital to capture over $1 million and developed Lean Six Sigma council for continual improvement• Created work force analysis in ECHO study lab and found $500,000 gap between the contracted and in-house labor• Led Lean Six Sigma project in reducing cost of thermal and color printers in hospital by 10% for realized annual savings of $35,000• Assisted nurse managers develop and present business cases for initiatives in women's services, wound care, transplant program, and Level 1 trauma designation
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Billing, Insurance, And Posting AssociateOptometric Medical Solutions Sep 2016 - Dec 2017• Worked with optometrist offices to improve revenue cycle management using the Zirmed system to ensure timely and accurate processing of claims and reimbursements • Communicate with third-party payers to research claims not paid and make corrections on already submitted claims
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Personal Plans RepSelecthealth Nov 2015 - Aug 2016Murray, Ut, Us• Processed more than 1500 (5%) new applications during and outside of open enrollment for Intermountain Healthcare’s integrated health plan with over 800,000 lives and the only statewide insurer on the healthcare marketplace.• Educated members and prospective members about their healthcare coverage and how the Affordable Care Act affects them while being recognized for customer relationship management -
Intern CoordinatorCharityvision Dec 2014 - Sep 2015Provo, Utah, Us• Lead a team of 8 interns to the Philippines and provide for their housing, transportation, and food• Analyze local clinics in the Philippines and provide recommendations to improve processes and efficiency• Manage more than $10,000 in funds to ensure maximum results at the clinics -
Patient Experience InternIntermountain Healthcare May 2014 - Dec 2014Murray , Ut, Us• Round on patients, focusing on nurse communication, nurse responsiveness, and pain management• Validate floor staff using StuderGroup principles such as AIDET and rounding behaviors to increase HCAHP scores• Assist surgical services to implement and reach corporate goal of $25 million in savings by the end of the year -
Administrator And Pr/MarketingCamp Kesem Apr 2012 - Sep 2014Covina, California, Us• Create hourly camp program for a one week summer camp for children whose parents have/had cancer• Control camp budget and finances of $25,000• Oversee social media outlets (Facebook, Twitter), helping increase page traffic from 2013-2014 over 150% to more than 900• Awarded the Wrecking Ball Award for displaying attributes such as enthusiasm, selflessness, service, and teamwork -
Web/Seo Marketing InternChristensen & Hymas Jan 2014 - Apr 2014• Manage search engine optimization projects on company websites and blog sites;• Manage HTML and/or CSS projects on company sites;• Participate in PR/outreach projects as it relates to company websites and blog sites;• Manage individual marketing projects;• Participate in the evolution of new marketing projects;
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Environmental ServicesIntermountain Healthcare Sep 2012 - Jul 2013Murray , Ut, Us• Respond to discharged rooms of patients who have been released and meticulously clean their rooms, reflecting the clean and safe environment of Intermountain Healthcare• Answer calls for patients who require janitorial assistance in their rooms• Communicate with patients and their families on a daily basis, incorporating customer service skills
Matthew Cowley Skills
Matthew Cowley Education Details
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Trinity UniversityHealth/Health Care Administration/Management -
Brigham Young UniversityGeneral
Frequently Asked Questions about Matthew Cowley
What company does Matthew Cowley work for?
Matthew Cowley works for B2b2c Marketers Collective
What is Matthew Cowley's role at the current company?
Matthew Cowley's current role is Co-Founder.
What is Matthew Cowley's email address?
Matthew Cowley's email address is mc****@****ird.com
What is Matthew Cowley's direct phone number?
Matthew Cowley's direct phone number is +180196*****
What schools did Matthew Cowley attend?
Matthew Cowley attended Trinity University, Brigham Young University.
What are some of Matthew Cowley's interests?
Matthew Cowley has interest in Poverty Alleviation, Social Services, Children, Health.
What skills is Matthew Cowley known for?
Matthew Cowley has skills like Building Relationships, Dependable Team Player, Ethical Leadership, Microsoft Office, Delphi, Leadership, Public Relations, Customer Service, Social Media, Microsoft Excel, Microsoft Word, Marketing.
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