I designed brand and user experiences for clients, from initial research to final implementation. I championed digital accessibility, ensured design integrity across devices, and communicated strategic rationale effectively to clients while advocating for users and audiences.

Combining strategic storytelling with thoughtful design, I partnered with clients to help them create memorable brand experiences for their audiences and reach their desired business goals and KPIs. I specialized in branding, web design, illustration and art direction.

Tasked with creating engaging design solutions for clients across all digital media channels. From brainstorming to execution, I collaborated with UX and Development departments to deliver products that met established business goals. I applied design thinking and UX strategy to strengthen client brands and grow consumer engagement.

As a lead designer here, I was responsible for growing and developing brands in the digital space through a combination of strategy and design principles. Roles involved designing user experiences for websites & landing pages, creating visual content for social media campaigns, translating large sets of data into attractive and comprehensible reports, and building identity systems for clients from startups to national corporations.

SullivanPerkins is a Dallas-based advertising and design firm. I acted as a multidisciplinary designer that produced work from conception to production. Projects included identity systems, websites, packaging systems, print collateral, and storyboard animations.

I worked as part of an in-house creative team at this rapidly growing men’s clothier. I was directly responsible for helping to grow and establish this new brand, and contributed to the spectrum of the company’s branding including its e-commerce site, product packaging, promotional emails, and annual conferences.