Matt Crawford Email & Phone Number

Fort Lauderdale, Fl, Us

New York City, New York, Us

Fort Lauderdale, Fl, Us

Product Marketing leader for the entire digital workspace portfolio at Citrix, including DaaS, VDI, Security, Analytics, and related technologies. Functional leadership for product marketing, technical marketing, alliances marketing, solution/vertical marketing, and adoption marketing.• Marketing Strategy: Spearheaded Citrix portfolio marketing strategy including positioning, messaging, content, themes, events, & social/digital initiatives to accelerate pipeline and improve customer conversion • Competitive Analysis: Performed market research to identify trends, engage with customers to identify needs, create compelling product messaging & narratives that differentiates solutions from others in the market • Sales Enablement: Drove thought leadership and delivered content, scripts, insights, and use cases to global sales team; serve as Product SME in C-Suite client meetings and with analysts, discussing strategy and accelerating global revenue• Collaboration: Partnered with Demand Marketing to deliver key messages across paid search channels, communicated customer insights to Product team to influence product roadmap and strategy, executed launch strategies for releases driving the success of high-visibility deliverables & products • People Management: Led seven direct reports and a global organization of 32 marketing professionals, aligning team with broader vision & commercialization strategy, cultivating culture of learning, and delivering timely feedback to ensure development within the team

Fort Lauderdale, Fl, Us

Positioned Citrix portfolio in the context of typical customer use cases. Created high value content that showcases how Citrix technology solves customer business challenges. Collaborated with Brand and Demand Marketing to create collateral in support of global campaigns

Fort Lauderdale, Fl, Us

Led strategy and content creation for initiatives that span individual point products. Built integrated, multi-product campaigns and go-to-market programs for hosted services as part of the Citrix Service Provider team.

Fort Lauderdale, Fl, Us

Drove market visibility & thought leadership for desktop virtualization by transforming marketing plans, materials, and activities for the Virtual Desktop Infrastructure products

Standardized on-site marketing for Applica Consumer Products, Inc. (Pet Care Division) and served as SME for content questions; Provided marketing strategy and new product development services to Harris Food Group (TGIFriday’s branded products)

Us

Revitalized the strategy and execution of advertising, public relations, online activities, packaging strategy and overall consumer communication programs for the Sunbeam and FoodSaver brands

Revamped business-to-business and business-to-consumer marketing strategy for a leading swimming pool and spa equipment manufacturer and supervised creation of all marketing activities including advertising, consumer and trade promotion, production planning, new product development, and forecasting

Bonn, De

Led DHL in its strategic goal of becoming a market innovator through the exploration, analysis, and incorporation of highly innovative technologies, partnerships, services, and concepts

Greater Chicago Area, Il, Us

Led the marketing of Philadelphia Cream Cheese including marketing plans, consumer promotions, packaging, new products, production planning, trade promotion, public relations, & forecasting

Washington, Dc, Us

Graduated #1 in Naval Flight Officer training class, promoted to rank of Lieutenant, deployed on multiple cruises as an F-14 Radar Intercept Officer, and taught future Naval Officers as an ROTC instructor

Master Of Business Administration - Mba

M.S., Marketing

B.A., Economics