I am a seasoned product and marketing expert who has created and led teams responsible for multiple top-grossing free-to-play games (totaling over $1B in revenue). At Zynga, I led P&L of the Growth Marketing team. Comprised of more than 100 FTEs responsible for User Acquisition, Product Marketing, Creative Optimization, App Store Optimization and Lifecycle Marketing. I worked with every cross-functional team, supporting 8 global studios and more than a dozen games including Words with Friends 2, CSR2 Racing and Zynga Poker.At Kabam, I led P&L for 4 hit games (1 web, 3 mobile), each generating more than $150M in total revenue and where I scaled the product organization to more than 50 FTEs responsible for strategy, product analysis, game design, project management, live operations, customer service, game creative and performance marketing. We developed and launched some of the company’s most successful titles including Kingdoms of Camelot, Kingdoms of Camelot: Battle for the North, Dragons of Atlantis: Heirs of the Dragon and The Hobbit: Kingdoms of Middle-earth. After growing our mobile studio business, I focused on scaling our publishing business unit alongside the executive team. Within the first year, I helped launch a new business unit scaling revenue from $0 to $30M and then double to $60M the following year. Similarly, while at GREE this expertise allowed me to act as the connective tissue between cross-functional teams, helping our organization be more empathetic, productive and faster to make decisions resulting in key process changes and improvement in the efficacy of our performance marketing practices (150% increase in budget with 30% increase in ROI).Titles: - Words with Friends 2- CSR2 Racing- Zynga Poker- The Hobbit: Kingdoms of Middle-earth- Dragons of Atlantis: Heirs of the Dragon- Kingdoms of Camelot: Battle for the North- Kingdoms of Camelot- Dragonsoul- Knights & Dragons- Wartune: Hall of Heroes+25 more