Matthew C Wong Email & Phone Number

Australia

Canberra, Australian Capital Territory, Au

Commonwealth Superannuation Corporation looks after super funds designed specifically for Australian Government and Defence Force employees. In this role, I head up the brand and marketing department and hold accountability for leading the end-to-end brand, marketing communications, and digital engagement functions to execute on agreed strategies. o Established three new functions – brand, marketing, and digital engagement. o Led a full rebrand of CSC, including the development of new brand and positioning strategies, brand architecture, brand design and customer,employee and external financial adviser value propositions.o Increased awareness and reputation by 30% through the development of a media and brand strategy.o Developed and launched CSC’s first brand campaign, driving over 2M unique visitors to the website.o Created a content and marketing strategy to personalise messaging across key target member groups for the purpose of acquisition, retention, engagement and FUM growth based on data and research.o Implemented a Martech ecosystem from inception, including a digital marketing automation platform, website CMS, Customer Data Platform, digital asset management hub, social media management platform, and online tools and calculators.o Helped to develop and launch the Retirement Income Strategy (support and guidance) including a communications plan, holistic retirement support and education materials.

Macquarie University, Nsw, Au

Australian Hearing is the nation’s leading hearing specialist and largest government-funded hearing services provider.This role was accountable for leading the Marketing Acquisition team and delivering on various outcomes, including marketing, communication, acquisition, retention, and product sales. o Delivered 8% over new client growth target in FY 14/15 post-development and implementation of a national acquisition strategy. o Led the launch of four new products and two new paediatric services.o Grew the customer base by 20%, post design and delivery of a CALD (Culturally and Linguistically Diverse) Marketing strategy.o Developed and delivered the first all-network national marketing conference.o Received the 2015 Outstanding Service Award and was a finalist in the 2015 B&T Marketing Team of the Year.

Sydney, Nsw, Au

YETIMO is the preferred promotional sourcing agency for a community of leading lifestyle brands across the Asia Pacific. Created in 2000 to answer a need among corporate clients and below-the-line agencies for full-service bespoke merchandising, apparel, point-of-sale display, and a diversity of customised promotional product lines.With an account portfolio of >$4.7M, in this role I was a client services and sales lead for clients which included Lion Nathan, Nestle, Unilever, Rio Tinto, Samsung, the NRL, and the Big Bash.o Created and developed custom consumer on and off-premise digital activations for Stella Artois and Nestle – developing services that were more dynamic and interactive. o Developed a new service platform, enabling the agency to provide an additional service and revenue stream for their marketing premiums.

Lilyfield, New South Wales, Au

5iveSenses creates, activates & executes experiential,sampling,field-marketing & promotional events for hundreds of brands throughout Australia. 5iveSenses maintains a national logistics infrastructure with client service offices nationally (over 25 staff) & warehousing in all capital cities within Australia. Locally owned & operated which is ideal for quick turnaround where time is of the essence. A database of over 500 Brand Ambassadors trained internally in: Quality consumer engagement Brand Awareness Dynamic Influence techniques A creative strategy team that is constantly researching new & international trends, hence we’ll throw new ideas & concepts to you all the time We are the “arms & legs” that your brand requires in the market place, bringing your ideas & concepts to life. We create live brand experiences that evoke the senses and connect emotionally with consumers – this is for every campaign we do, not just some of the jobs we do! "If I tell you something you'll forget it, if I show you something you may remember it, and if you do something you understand it and it becomes part of a powerful experience“ Carson Tang

A brand management and marketing agency specializing in management, sponsorships and brand building.• Created strategic partnership campaigns and projects with NIKE, Reebok, Casio, GAP, USANA Health Sciences, LVMH, Sanrio, Disney and Nickelodeon • Created digital marketing campaigns to target global audiences including two custom social network communities • Launched filmmaker and video director Cole Walliser’s social influencing career (Glambot, Commercial, Music Video and Personal Brand content) • Created a destination brand and marketing strategy for Downtown Las Vegas World Market center, Mob Museum and Smith Centre for the performing artsResponsibilities• Develop all brand building, guidelines and marketing strategies• Oversee all licensing and merchandise opportunities• Manage all operations and client contracts

Strategic Marketing and Special Events agency specializing in experiential marketing, branding and sponsorships.

FOCUST MARKETING is dedicated to providing strategic marketing and promotional campaigns to fit your needs. We listen closely to our clients in order to clearly understand their brand and create a bespoke strategy to help them fulfill their goals. With over a decade of experience working with a variety of clients in various industries, we have implemented marketing strategies and campaigns creating proven revenue and customer growth.

Since 1992 EMG has helped brands successfully navigate the waters of promotional advertising. Our world class network and knowledgeable staff allow clients to take full advantage of television, radio, online, retail, morning television, and other promotional opportunities not commonly available through other media firms or agencies. Our extensive menu of partnerships with major brands creates leverage with our media partners. Throughout our website you can see various examples of past projects for which our programs have proven to be an effective marketing asset.

Bachelor’S Degree, Biology, General

Bachelor’S Degree, Business Administration, Management And Operations

Certificate, Digital Marketing

Diploma Of Leadership And Management, Business Administration And Management, General

Marketing

Brand Management

Business Administration And Management, General