Matthew Darrah Email & Phone Number

Detroit, Mi, Us

Farmington Hills, Michigan, Us

Farmington Hills, Michigan, Us

Certified SAFe 4.5 Agilist and SCRUM scaling evangelist.Product Manager responsible for 5 Product Teams across consumer and dealer digital platforms.Owner of program backlog, prioritizing features and enablers, driving program increment (PI) objectives, removing impediments, and assisting teams with management of risks.Establish and maintain rolling 3 year Product Suite Vision, continuously exploring changes in product strategy, consumer and dealer pain points and trends. Interface with business owners and customers to assess value, conduct market research and testing to continuously improve products

Farmington Hills, Michigan, Us

Developed comprehensive digital platforms strategy using generative market research, established customer and dealer personas, journey maps, and heuristic analysis of UX. Served as chief product owner for two product lines (customer and dealer platforms), maintain 3 year product line roadmap with over 16 gap closing initiatives for all web properties.Leadership responsibility for staff of 12 product owners, program and project leads, business analysts, and advertising staff for all consumer/dealer facing digital platforms. Managed annual Operative Budget and responsible for securing incremental investment from regional board to fully realize vision and pipeline for consumer product line. Developed first agile PMO for consumer digital platform program, including three highly interdependent Scrum teams in early stages of a scaled agile framework.Interfaced with CEO, CMO, CIO on a frequent and 1:1 basis to discuss platform strategy, conduct show and tell sessions, review KPI progress, and socialize/substantiate business cases.

Farmington Hills, Michigan, Us

Responsible for Digital Marketing strategy, implementing best practices, and identifying emerging online marketing opportunities and trends. Lead online marketing team responsible for customer acquisition and retention, as well as tracking and evaluating digital marketing initiatives.

Farmington Hills, Michigan, Us

Enterprise project manager coordinating multiple application project teams, site developers, outside consultants, and internal (marketing, remarketing, brand partner, customer service) stakeholders.Identify industry EBPP trends and manage teams responsible for bringing best in class self service functionality enhancements from concept to production.Development and reporting of multi-channel consumer marketing campaigns, including social media, print, and email, using campaign URLs and QR tracking codes.Web analytics lead responsible for formulating digital marketing strategy and prioritizing website enhancements using trends gathered from top web analytics packages.Review daily website, mobile, and iPhone data, identifying production trends and addressing escalated consumer Customer Service issues.

Farmington Hills, Michigan, Us

Created and managed project schedule and scope for (5) interdependent technical work-streams of ~U$D100M global portfolio system replacement and process standardization project, employing PMI methodology.Administered the on-time delivery of approved business requirements for 11 local ITapplications, 26 services, and Operational/Solutions Architecture requirements.Lead 20 person project team through planning phase for $1.5M call center (CRM) applicationexpansion and enhancement project, completing requirements discovery, business case, and early stage implementation.

Farmington Hills, Michigan, Us

Internal consulting for strategic projects, business initiatives, & enterprise-wide projects.Comprehensive financial analysis & business case development.Leadership development & rotation program.Expertise in customer experience enhancements & payment channel strategies.Consumer transactional website strategy. Execution of vendor sourcing studies & make/buy decisions.Risk-based collections scoring models.Credit loss mitigation PMORegional credit strategic analyisAgent workbench deployment

Morsbach, Nrw, De

Account responsibility for U$D 30M client. Project managment for OEM lost-core and shell welded plastic intake manifold programs and automotive Class-A interior components. Product pricing and project financial analysis.

Maumee, Ohio, Us

Created project pro-forma cash flow plans to determine project NPV, IRR, ROS, RONA, and Payback in order to establish pricing, investment level, and long term capital Handled Strategic Planning process for creating 5 year 200% revenue growth plan, new product introductions, marketing mix, and organization plans.Administered employee performance appraisals, group budget, & group objectives and mentored new team members & worked with sr. employees on continued skill enhancement.Guided international product-focused team with Program Management responsibility responsible for launching 6 global programs annually, ahead of schedule, and below budget.Chaired cross-functional (international) Program Management meetings while implementing process improvements resulting in improved launch success & lead times.Led Intellectual Property (patent) generation & new product development, leading to 4 new partnerships, 1 new licensing agreement and 2 brand registrations / trademarks.Initiated product introductions, marketing campaigns & customer trade show presentations for newly patented products.Executed monthly VA/VE committed savings program generating 5% annual cost savings.

Levallois-Perret, Ile-De-France, Fr

Sheet metal fabrication specialist and special machines engineering and design.

Mba, Finance & Corporate Strategy

Bsme, Mechanical Engineering

Study Abroud Bsme, Mechanical Engineering