Matthew Bowland Email & Phone Number

Toledo, Ohio Metropolitan Area

Toledo, OH

• Successfully executed a loyalty program for General Motors (GM), overseeing all daily operations, client interactions, and training and management of 80+ field employees.
• Developed corporate reports to track participation, implementation, and ROI of national programs, providing valuable insights to clients.
• Collaborated with cross-functional teams across multiple field offices to design and implement program enhancements, optimizing customer satisfaction and retention.
• Worked on-site with clients, stakeholders, and vendors to integrate corporate promotions and communication strategies into marketing efforts, ensuring seamless execution.
• Partnered with analysts to uncover strategic insights and shared quantifiable results with clients and account management, fostering data-driven decision-making.
• Investigated and resolved inquiries from field employees, ensuring compliance with program requirements and maintaining operational efficiency.

Adrian, MI

• Directed 3 musicals and 2 plays showcasing strong artistic vision and storytelling skills.
• Collaborated with artistic leadership to hire designers and cast volunteer actors for productions, ensuring a cohesive and talented team.
• Implemented effective marketing strategies using print, digital, social, and television media to promote productions and attract audiences.

Toledo, OH

• Directed 2 musicals, 1 play, and 1 staged reading, showcasing strong artistic vision and storytelling skills.
• Collaborated with artistic leadership to hire designers and cast volunteer actors for productions, ensuring a cohesive and talented team.
• Implemented effective marketing strategies using print, digital, social, and television media to promote productions and attract audiences.
• Served as a board member of the Toledo Repertoire Theatre from June 2008 to May 2011, actively contributing to organizational decision-making and strategic planning.

Toledo, OH

• Managed a team of five employees and oversaw five General Motors (GM) projects, with project financial reporting representing annual sales of $8.6 million and $5.4 million in operating expenses.
• Developed a Web-based data-reporting site for GM dealerships, enabling measurement of vehicle sales and vehicle service loyalty throughout the customer lifecycle.
• Led internal task force committees to drive innovation in project-planning solutions, standardized financial reporting, and employee retention strategies.
• Developed and conducted on-site training sessions for over 250 employees, ensuring consistent skill development and knowledge sharing.
• Collaborated with the Maritz Loyalty Marketing business unit to design and successfully launch a customer loyalty tool aimed at rewarding and retaining customers, resulting in a promotion to Program Manager, Loyalty.

Toledo, OH

• Received the prestigious 2004 Maritz Mark of Excellence Award for creating the DealerPulse product, a Web-based customer satisfaction reporting site for GM.
• Represented GM and its customer retention initiatives at the largest U.S. automotive industry (NADA) convention for six consecutive years, showcasing the success of the DealerPulse platform.
• Led a team in launching a redesigned, multilingual version of DealerPulse in Canada and developed a comprehensive training program utilized in major cities across the country.
• Managed and streamlined the project plan, enhancing tracking of work and billable hours, and actively collaborated with the Project Manager in weekly reviews and modifications.
• Demonstrated exceptional performance, leading to a promotion to Manager, Program Operations, within just over two years.

Toledo, OH

• Managed monthly billing processes for Customer Satisfaction Information (CSI) dealer subscription reports, handling both U.S. and Canadian dealers. Successfully converted billing operations from a legacy.
• Led an international survey pilot, collaborating with a third-party supplier for seamless data acquisition and management.
• Developed and delivered on-site CSI training programs for GM employees, ensuring comprehensive understanding of the survey process and analysis.
• Demonstrated exceptional performance, resulting in a promotion to Senior Project Director within two years.

Toledo, OH

• Gained in-depth knowledge of ISO 9001 policies and procedures while working at Maritz Research.
• Coordinated survey mail-outs and monthly dealer report packets for the General Motors CSI survey project, which was the second-largest survey operation in the U.S. after the United States Census.
• Demonstrated exceptional performance, resulting in a promotion to Project Director within one year.

Ottawa Hills, OH

• Directed the annual fall play and spring musical (7 productions total) and coordinated all facets of the productions including sets, lights, costumes and props.
• Mentored students throughout the production process – both actors and production crew – including facilitating acting workshops.
• Worked with faculty and staff to ensure each production was successful and a beneficial learning experience for students.

Lake Buena Vista, FL

• Engaged in the prestigious Walt Disney World College Program work-study internship, gaining valuable experience in a professional entertainment environment.
• Performed duties as a Quick Service Foods Host and Attractions Host, demonstrating excellent customer service and teamwork skills.
• Completed business courses focused on problem-solving, teamwork, guest service, and effective communication, enhancing professional skill set.