Matthew Clay Email and Phone Number

Leading 20+ strategists in the Central and West regions on Kellanova, Mars, Nestle, Kimberly-Clark, Case IH and more. But what really makes me excited about this role is building systems and tools that will make every strategy and strategist in WS Central and North America best-in-class.

In addition to leading the strategic relationship for key portfolio partners like Kimberly-Clark, Kellogg, Mars and Nestle in the Central region I lead the talent and operations strategy for 20 + strategists in 4 offices.But what really makes me excited about this role is building systems and tools that will make every strategy and strategist in WS Central and North America best-in-class.

Current Assignments:Minneapolis office: Lead the quality of strategy work and talent in the MSP office Kellogg: Advertising and Earned strategy lead across the entire portfolio Perrigo: Brand, Creative and Shopper lead for Firefly and Plackers brands New Business: Strategy lead on 2 wins, to-date

Co-led the Chicago office's Planning department. I managed a team of 6 along with the overall growth and development of the strategy offering within the office and central region for Weber Shandwick.Assignments:- Strategy lead across the entire Kellogg portfolio, leading both PR and Advertising assignments - Strategy lead on 4 new business winsSome things i'm proud of:- Developing and launching Incogmeato by MorningStar Farms, a new plant-based protein brand, Advertising and PR- Making Tony the Tiger work to save school sports, increasing brand relevance for Parents and Kid along the way- Creating a new flavor pipeline for Pringles based on earned + social sentiment and purchase likelihood data modeling

Helped develop the marketing strategies, while owning the communications (creative + media) strategy, for several of Target's biggest enterprise priorities.Key projects:- Holiday campaign - Target Run campaign - Corporate Responsibility - Localization, small/urban/ college format marketing - Owned Brand identity creation: Opalhouse, Poptimism, Hyde & Eek! Boutique

Co-led brand repositioning and go-to-market campaigns for Glade, Mrs. Meyers Clean Day and Caldrea Key accounts:Glade, Mrs. Meyers Clean Day, Caldrea

Created key product campaigns for Sprint's B2B business Led the digital campaign strategy for KAO's beauty brands - Jergens, John Frieda, BanKey accounts: Sprint, John Frieda (Frizz Ease, Sheer Blonde, Brilliant Brunette, etc.)

Earned media coverage for Starbucks as they opened new stores and reset their customer experience Launched the global work wear campaign for Levi's Co-led product launches and holiday campaigns (including CEO Black Friday press!) for Best Buy Got chefs on tv shows across the country for The Beef CouncilKey accounts:Levi's, Best Buy, Starbucks, Microsoft and The Beef Council

I work on Tourism, Sports, Energy, Environmental, Medical, Commercial and Governmental accounts as project coordinator. I've worked on crisis media training, strategic media relations for mall and restaurant openings, conducted and organized primary research for strategic planning while writing case studies, press releases, facts sheets and award nominations for a large and diverse groups of clients.

Organized and worked with media buyers and planners that primarily bought for ITT Educational Services. I helped these buyers place television, interactive, radio, web and print advertising in over 50 markets nationally while also updating and maintaining the vast Excel spreadsheet system that is media buying/planning. On occasion, also spoke with national sales reps regarding spot placement, make goods, cost negotiation and programming discrepancies.

Gained media coverage for a wide variety of tech-based clients in national television and radio programs, newspapers, blogs, and magazines. Organized trade shows and media tours for BLASTmedia managers and clients. Created and maintained the media clip database. Learned the fine art of media relations with an agressive and experienced group of communicators who specialize in gaining national media attention.