Drive brand awareness, engagement, and lead generation through strategic marketing initiatives across digital, social, and traditional channels. Oversee cross-functional teams to deliver high-impact campaigns, leveraging data-driven insights to optimize performance and ROI. Develop and manage content strategies, SEO, PPC, and email marketing to boost web traffic and conversion rates. Conduct market research to identify trends and opportunities, ensuring campaigns resonate with target audiences. Collaborate closely with sales to align marketing strategies with revenue objectives, fostering an integrated approach to growth.

Ideate, create, draft, + edit digital messaging across webpages, PPC/display ads, email marketing, eCommerce, blog, and organic search channels. Track, monitor, and improve content with a focus around conversions and key client KPIs

SaaS content strategy, blog writing, SEO copywriting, Product Marketing, Email Marketing, Paid Ads Copywriting, Organic Search copywriting, UX content, Website copywriting

Researching, planning, developing, and implementing lead generation strategies + marketing campaigns for SaaS Inventory Platform. Website maintenance, UX, and content creation. Podcast development, paid ads development + execution. Writing/editing Case Studies, White Papers, Knowledgebase technical writing.

No two Mondays are ever the same, but on a regular basis, this position is working on several communications at once, all for different Cabinetworks Group brands, with their own unique identities. A major portion of the job is creating engaging marketing content for Product Launches, drafting, editing, and polishing Public Relations pieces, creating a playful and professional discord on one of six Social Media Accounts, collaborating with Designers to get creative in blog spaces, increasing Brand Awareness, writing and editing website content, formulating poignant and punctual communications for Trade Shows. and always working, developing Creative Briefs for all Cabinetworks Group brands. Drafting and creating internal communications and H.R. Newsletters require easy to read messages. Writing scripts, and collaborating with Creative Leads regarding brand voice, strategies, logos, and messaging keep an individual on their toes.

Creating exciting copy, creative social media posts, delegating writing responsibilities, coordinating creative plans

Facilitating copy, editing, design, scheduling, video, and email campaigns. Coordinating trade shows and corporate apparel lines for all companies nder the Lakeland banner

Aid customers in implementation of software, curriculum tools, webinars, professional development, increase effectiveness of classroom visuals and manipulatives, resolve issues involving technology, fulfill supply requests and quote for sales and specials, increase customer satisfaction and product usage while engaging with customers over the phone, document trends in Microsoft Suite as well as Salesforce

Controlling product launches, pursuing market opportunities, creating+implementing direct marketing strategies+campaigns, talent acquisition, propagating brand awareness, adapting Human Resources campaigns, streamlining inventory/revenue models

Provided webpage content strategy, project management for messaging team, Ecommerce Messaging, Email Marketing, Social Media Messaging, PPC

The job included handling and managing product displays, completing back stock of items, cleaning, managing stock in coolers, assisting customers with professional cadence and offering suggestions based on trends, performing carryout services for customers, managing tills at both the tobacco shop and the liquor section, asking for identification in line with Minnesota and U.S. Statutes for sale of liquor, tobacco, and lottery.

Working to implement the technology of clients across the globe through conferences, research, and strategic partnerships utilizing various organizations like the UNDP, USAID, and The World Bank. Aid in finding, writing, and submitting Requests for Information, Expressions of Interest, Requests For Proposals, and related to grants. Assist in Public Relations works ad hoc drafting press releases and presentations.