Matthew Dennis Email & Phone Number

London, England, United Kingdom

London, United Kingdom

Digital media and marketing lead, managing a team of two at a large national charity with both commercial and non profit services. Working to strategically transform the organisation’s use of digital media, content and online channels to achieve key business objectives.Achievements:• Improved digital storytelling through videos, photos, graphic media, animation and web copy, as part of a wider content strategy• Grew annual engagement with digital content organically, including on Facebook by 436% and Twitter by 482% • Developed new channels, including LinkedIn, Instagram and a dynamic blog• Grew online audiences, including Facebook followers by 37%, Twitter followers by 19% and annual website users by 27%• Led the planning and delivery of digital campaigns including the Family Monsters Project, Together At Christmas and Toy Appeal • Developed new websites including www.familymonstersproject.com, www.familyconnect.org.uk and www.specialguardiansupport.org.uk, working with web designers and developers

Providing part time support on a consultancy basis, managing web content and Google Ads at a small, creative charity.Achievements: • Successfully secured and managed a Google Ad Grants account with a $120k annual budget, maintaining strict funding criteria and a 5% minimum click through rate• Developed extensive Google Ads campaigns to drive brand awareness, downloads and video plays, with an average 4.7% conversion rate• Increased by 548% the number of bi-annual website users • Reduced from 60.1% to 1.47% website bounce rate, improving site engagement• Defined and set website conversion goals to reflect business priorities, using Google Tag Manager and Google Analytics to measure success

London, United Kingdom

Managing digital channels, content, marketing and fundraising strategy as part of a newly created marketing team at a large national charity. Working to identify and implement new opportunities for growth, promotion and engagement, building upon my previous success at the organisation. Achievements:• Developed and implemented the organisation’s first social media strategy• Developed and managed new social media channels including Facebook, Twitter and LinkedIn • Created new and dynamic content strategies for web, social and print • Established regular market research and intelligence reporting to inform marketing activity as part of a wider strategy • Developed and implemented the organisation’s first fundraising strategy • Secured over £250k funding through grant applications and funding bids

London, United Kingdom

Managing internal development and fundraising within a wider learning and development team at a large national charity. Implementing strategic change after presenting details of opportunities and a proposed action plan to senior management group and trustees. Achievements:• Secured over £75k in funding through grant and trust applications • Successfully project managed programmes in receipt of funding, ensuring objectives and milestones were met on time and in budget • Implemented a skills development and qualification programme including employee Diplomas and Apprenticeships• Designed and developed a detailed annual training prospectus with the Learning and Development Coordinator

London, United Kingdom

Overseeing workforce development at a large national charity with both commercial and non profit services. Managing staff qualification programmes and identifying new opportunities for growth. Achievements:• Successfully built a business case for the organisation to pursue fundraising more strategically by identifying potential funding streams and opportunities for development• Effectively managed the use of a funding grant to deliver a staff qualification programme • Established new, digital ways of delivering training, including live streamed video and e-learning • Developed a detailed and robust system of reporting to monitor workforce development

London, United Kingdom

Penn Consultants is a business development consultancy working across both the private and public sectors.

Master Of Arts (Ma), Modern History

Bachelor Of Arts (Ba) (Hons), Modern History