Matthew Diersen Email & Phone Number

Atlanta, Ga, Us

I optimize the performance of a talented Sales team, six direct and 35 indirect reports, that continues to generate 33% topline growth YoY. Together, we have delivered $100M+ in additional sales revenue since 2020, while boosting EBITDA by $3.5M. Among my other key contributions and achievements, I…Led the Sales team be honored as the Corporate OpCo Sales Team of the Year in both 2021 and 2022. The team's success in 2021 led to being personally awarded membership in the 2021 Million Dollar Club.Continue to deliver the training, coaching, and mentorship that enables each team member to grow and excel as professionals. I am proud to have been instrumental in the development and promotion of four team members to progressive sales leadership role.Succeeded in expanding the Store Count to 400+ new retail outlets across the region for three years.

Mount-Royal, Qc, Ca

I was contracted to drive the national strategy and successfully penetrate the Grocery, Drug, C-store, Automotive, Hardware, and e-commerce sales channels in the United States. As such, I…Achieved dramatic YoY market growth, including beating 2018 sales numbers by over $450K in 2019, alone.Designed effective internal sales measurement and tracking tools for the organization, substantially improving sales management capabilities.Started initially with seven Regional Brokers, before quickly expanding to 11 by the end of the 1st quarter of 2020.

Richardson, Texas, Us

With Green Chile Concepts, I directed a six-member network of Regional Brokers that substantially grew volume across the Southeast Region, achieving a net gain of 3,500+ new distribution points over two years. Over this period, I…Boosted 2016 sales by 19% vs 2015 and 8% in 2017 vs. 2016.Negotiated/built the 1st university foodservice program with Vanderbilt, yielding $200K+ in sales volume in the first year.Forged a strategic partnership with HT Hackney to achieve a 15% corporate volume increase across all Hackney Divisions in the 1st year.

I spearheaded the brand's launch into the US market, quickly establishing the brand for distribution in the Grocery and Hardware channels, with sales volume projected at $3M in the 1st year alone. As key parts of my leadership efforts, I…Architected the sales operations framework, including creating all trade marketing guidelines & collateral and sales presentation materials.Built and guided a dynamic, cross-functional team of Sales, Marketing, and Product Development professionals.Established a powerful network of eight US Sales/Broker organizations.Instilled a continuous improvement-focused mindset, resulting in the team creating and continuing to refine a series of innovative product sales strategies to differentiate the brand from competitors and drive rapid growth.

I made a powerful impact on sales revenue and account portfolio growth in a dual leadership role. For select achievements, I…Catalyzed a 27% volume increase vs. FY 2012 from AWG, the territory's largest grocery wholesaler.Rolled out a unique "plug & play" seasonal sales/merchandising strategy for the Mrs. Wages Canning program, yielding 30% account participation growth utilizing a combination of specialized ads and displays.Significantly increased market share and distribution points for the Land O'Lakes account's Hot Cocoa Mix product across Grocery accounts, boosting distribution by an average of 3 SKUs per account.Closed distribution agreements with Harris Teeter, Bi/LO Winn-Dixie, Ingles, and Publix through KeHE and UNFI, to deliver an additional $300K+ in incremental sales in 2013.

For highlights during my first time as an Independent Consultant, I…Launched a dynamic new powdered energy product in 8,500+ convenience stores across the United States, achieving $1.5M in sales within a short period.Finalized a 1st contract packaging agreement between Encaff Products, Inc. and Eat Hearty, LLC to distribute to 8K+ 7-Eleven stores, creating a $500K+ sales pipeline.Assembled, trained, and led a six-member sales organization with top Regional Brokerage firms.

Atlanta, Ga, Us

AHP was the largest producer of Branded (Fitti, Drypers & Ultra Cuddles Diapers) and Private Label Diapers in the U.S.

Bachelor Of Science, Marketing/Marketing Management, General

Bachelor'S Degree, Marketing