As a marketing leader with deep expertise in growth strategy, I have experience helping brands grow from both the agency and brand perspectives. I am passionate about building precise and efficient processes and developing superior domain expertise. I have managed a team responsible for a nearly 9-figure annual marketing budget and I have hands-on experience working with paid marketing channels such as paid social, TV, SEM, influencer, affiliate, and more. Having worked across a wide variety of paid marketing channels, I became particularly interested in the power of YouTube influencers…YouTube influencer as a marketing channel is often over-looked and full of untapped potential. While some brands spend 7-figures each month, other brands don’t leverage YouTube influencers as a meaningful part of their paid marketing budgets. I jumped on the opportunity to build a growth-focused influencer agency, Curious Outliers, helping brands scale their YouTube influencer efforts. At Curious Outliers, we’re on a mission to guide brands using a data-driven strategy to unlock the potential of influencer marketing.Send me a message to learn how we can work together!