Director Of Digital Strategy And Innovation
New York, New York, Us
Based in London, but operating globally, I oversaw the growth of digital — in services, revenue, and education — across the agency. This entailed training, development of best practices, integration of agency silos, and hiring of new competencies. It was a mixture of demonstration, and execution, which was exemplified in the rollout of Thomson Reuters' desktop application Ekion, a $1BN investment, that we brought to market with a digitally-centric global media campaign. I led the strategy, account, and implementation of the account, which yielded a double-digit ROI.