Matt Dorado Email & Phone Number

Los Angeles Metropolitan Area

Manage overall project workflows for multiple complex, integrated projects for Lexus Online. Projects include interactive vehicle configurators, social media content, digital ads, and partnership marketing.Oversee project scope, schedule, budget, and delivery (including digital asset management and QA); mitigate scope creep and problem-solve issues as they arise. Maintain clear and sustained communication between all internal stakeholders, including Creative, Account, Product, Production, and Media teams, to ensure successful project delivery.

Los Angeles

Notable projects: Drunken Devil (Feb. 2015 - Present): Developed and executive produced a series of creative productions, across live and digital platforms. Produced narrative-driven experiences throughout Los Angeles spaces, featuring interactive characters, installations, and thematic food and libations. Events ranged from large-scale consumer-facing events sponsored by leading liquor brands (Apothic Wine, Tito’s Vodka, El Silencio Mezcal) to intimate immersive theater experiences. Most recently, served as executive producer and co-creator of an audio drama set in the Drunken Devil universe, crafting a transmedia experience designed to bring the existing IP to a broader audience. Diplomatico Rum (Jan. - Apr. 2019): Worked as the show creator for Diplomatico Rum's interactive activations at Bartender's Weekend (San Diego) and the Latin Food Festival (LA). Sourced, hired, and managed all participating vendors; developed an immersive experience to communicate the spirit of the rum; designed and coordinated all marketing materials and on-site collateral to tie the brand into the experience; oversaw installation and tear-down of the activation.Cirque du Soleil (Dec. 2017 – Jun. 2019): Agency-hired project manager for LA-based experiential marketing activations for Cirque du Soleil's Luzia (Nov. 2017 – Mar. 2018) and Amaluna (May – Jun. 2019). Managed personnel including brand ambassadors and performers, developed and maintained schedules and budgets for each location, served as liaison between venue managers and agency, and supervised installation and strike of each activation.Houston Hospitality (Jun. 2018 – Feb. 2019): Marketing and branding consultant for Black Rabbit Rose, a magic-themed bar from Houston Hospitality. Responsibilities included creating cohesive brand messaging throughout various platforms, assessing KPIs and adjusting marketing campaigns, developing strategic partnerships, and creating marketing materials.

Los Angeles Metropolitan Area

Oversee the entire virtual art department as a key part of the Stagecraft business. Manage annual department budget, including all expenses, production overhead, and labor; update rate cards to maintain competitive market rates; oversee annual P&L reports; work with talent management to hire best candidates; manage a crew of over twenty-five artists across North America and Canada; oversee department onboarding and training efforts. Serve as show producer for the virtual art department on various episodic projects, from early stages to completion. Develop appropriate SOWs and bids to deliver to clients; work with talent management teams to staff projects appropriately; create and maintain project schedules and budgets; work with third-party vendors to execute scope; and function as primary point person for artists, executive producers, and creative leadership. Clients include Disney Television Studios and Lucasfilm. With a full understanding of virtual art department and real-time content pipelines, create documentation for best practices for internal stakeholders; work with senior leadership on R&D and strategic projects to help improve production processes.

Managed the virtual art department on several film, episodic, and commercial projects, from preliminary budgeting and bidding stages, through production and to final turnover. Clients included Netflix, Universal Entertainment, Marvel Studios, and Madison Square Garden. Created budgets and bids in tandem with the sales department; executed change orders, tracked actuals, and maintained communication with internal stakeholders to ensure projects run smoothly and remain on budget.Maintained relationships with VFX supervisors and studio executives, serving as primary point-of-contact between clients and project teams.

Downtown Los Angeles

Developed and executed marketing strategies to promote current and upcoming productions, including digital and social media advertising, customer engagement, email marketing (list management, segmentation, and targeting), hosting VIPs at events, and managing targeted outreach (e.g. to Young Professionals, Opera Newcomers, and Families). Produced engaging on and off-site marketing events to drive Opera ticket/subscription sales, managing all aspects of event production including: obtaining permits, securing appropriate venues, developing and maintaining budgets, managing vendors and talent, hiring and directing support staff, and overseeing events from conception to completion. Notable events include: a thematic pop-up experience at Union Station, which was covered by the Los Angeles Times and NBC, and a ‘season reveal’ event featuring operatic performances, attended by over 500 subscribers.Leveraged strategic partnerships and created promotional opportunities with various arts and entertainment organizations, including: Warner Bros., Paramount, LA Phil, Disney, and The Broad.

Bachelor Of Arts, Drama And Dramatics/Theatre Arts, General

Education record