Matt Drewes Email & Phone Number

Orlando, Fl, Us

Chicago, Illinois, Us

Led the development of Numerator’s first-ever Restaurant-specific product suite and Cross-Functional team:Developed Restaurant Vertical Product & Pricing Strategy & “Roadmap to Launch” Assembled and managed cross-functional team of Product, Data Science, Commercial, and AnalyticsLaunched “Numerator for Restaurant” Product suite of Market Share, Insights, and Survey In first year post- launch, grew Restaurant engagement from 5 accounts to 20+ accounts and grew contracted billings from $900k to $5M

Atlanta, Ga, Us

Led a cross functional team of Sales, Account Management, and Analytics towards achieving our annual Sales growth objectives while directly managing a National & Local Sales team of 14 managers & individual contributors.Leveraged 1:1 deterministic Purchase Intelligence and Transactional Bank data to provide relevant Insights and Digital Marketing Activation solutions thereby driving targeted and measurable incremental Purchases at national and regional scale for our Restaurant partners.Over 10 years, grew Restaurant vertical from $300k to $70M+ in Revenue.Consistently drove +25% - +35% Sales growth while developing & managing client partnerships with majority of the Top 200 US Restaurant chains.

Atlanta, Ga, Us

Lead the development and growth of Cardlytics solutions for National Restaurant chains. Started as Business Development and Individual Contributor to secure initial partnerships and revenue. This quickly lead to an expansion of the team to recruit and manage 4 Sales Directors. In just 3 years, Cardlytics progressed to work with 23 of Top 25 National Restaurant chains while delivering Avg Annual Sales growth in the +30%-40% range.

For the Restaurant and Hospitality Industries, DRMS provides Branding and Marketing Strategies and Solutions to build Brand Equity & Awareness and to drive Sales Growth.Drewes Restaurant Marketing Solutions provides a multitude of Marketing Services for key Restaurant chains:- Marketing Planning and Strategy Development- Brand Identity Development- Communications & Advertising Development- Menu and Culinary Strategy Development- Product Development & Innovation- Promotional Planning & Execution- Media Planning & Placement- Agency Selection, Evaluation, & Management- Website Development & Maintenance- Social & SEO Marketing- Local Marketing- Community & Public Relations- Branded Merchandise / Promotional Products- Menu Merchandising / Collateral Materials- Graphic Design & Photography

Orlando, Fl, Us

• Overhauled Red Lobster’s promotions & advertising strategy. Led to six straight months of same restaurant comparable sales growth (first time in three years).• Initiated and led a comprehensive advertising agency evaluation & RFP process. Resulted in identification of new agency partner and development & qualification of a new advertising campaign (not yet in market).• Co-conducted a media planning & buying RFP process for Darden’s $250MM annual media budget. Resulted in new media agency structure, stronger agency support, and cost savings.• Led development of three-year business plan for marketing resulting in the identification of, and alignment to three primary areas of challenge and focus. Also resulted in a nomination to lead next year’s planning process for the entire Red Lobster brand (marketing, finance, operations, and HR).• Restructured brand management department to align resources with brand strategy, filled all open positions and developed pipeline of talent for succession planning.

Orlando, Fl, Us

• Developed and qualified over 40 new promotional entrée’s over a two year timeframe contributing to eight consecutive quarters of market share increases.• Led a strategic ideation initiative to develop new culinary & promotional platforms. Led to the identification and launch of several top-scoring concepts which drove positive market share growth vs.YA in market.• Led initiative to drive food news and evolve menu merchandising on Appetizer and Dessert categories. Resulted in incremental category sales of +$9MM and profit of +$2.5MM.

Orlando, Fl, Us

Responsible for development and implementation of key elements of marketing mix including advertising development, media planning, digital marketing, local marketing, and Hispanic marketing. Managed an annual budget of $130MM (top 100 advertiser). Led eight team members and six partner agencies.• Contributed to Olive Garden’s record-setting business results (sales, guest count) that achieved or significantly exceeded plan each year, and outperformed all other major brands in casual dining.• Developed brand-enhancing advertising that consistently exceeded metrics in copy testing and market performance. Earned two Ad Age “Top Spots” and Effie Award for Sustained Success.• Launched Olive Garden’s industry-leading national TV Hispanic marketing program. Resulted in positive ROI of 1.35 and increased guest penetration after initial 12 months in market.• Developed comprehensive digital marketing strategy. Led to the launch of website, search, social media, and online video initiatives. Resulted in +35MM online impressions in first year.• Identified several media planning and stewarding opportunities in Olive Garden’s $110MM working media budget. Resulted in +5-10% efficiency benefit and improved delivery of purchased media.• Developed and implemented a marketing training program for all brand managers at Darden.

Camden, Nj, Us

• Championed the development of the FY03, FY04, and FY05 annual marketing plans and strategies, including a complete repositioning of Select brand to a premium platform (new position, brand name, label design, advertising). Resulted in 3-year CAGR of +8% volume and +19% profit growth.• Championed the development of FY04, FY05, and FY06 product development and innovation strategy, leading to the launch of nearly $70MM of incremental retail sales.• Directed the development and launch of a completely new line of microwavable Select soups, achieving over $35MM in retail sales in year 1 (+$20MM versus expectation).

Mclean, Virginia, Us

Marketing & Promotions Manager (1995-1998)Operations & Finance Manager (Russia Temporary Assignment - 1994)Promotions Manager (1992-1993)Financial Analyst (1991-1992)

Master Of Business Administration, Marketing

Bachelor Of Science, Finance