Matthew Simmons Email & Phone Number

Salzburg, Austria, At

Communications lead for Red Bull's Deep South region with a focus on driving earned social and traditional outcome to influence awareness via athlete content, event campaigns and influencer marketing.

Salzburg, Austria, At

• Role: Communications program leader for regional field marketing team with a focus on driving third-party media and social coverage, as well as athlete and partner content, to increase relevancy and awareness in the Central and South Florida region.• Responsibilities: Lead communications program direction and develop business plan; apply communications strategies to Red Bull brand, culture and sport activities in the region to amplify their reach; guide communications-led initiatives for the region; collaborate with brand marketing to ensure consumer-centric focus; and coordinate with U.S. and Global counterparts on activations.• Projects and Wins: Contributed to 5% increase in regional awareness over 1.5 years as regional comms leader; pivoted 2020 business plan to Covid-safe content production and livestreams to meet regional business needs during challenging times; centralized and standardized regional influencer marketing program to maximize opportunity; and managed 25+ activations annually.

Salzburg, Austria, At

Chicago, Il, Us

• Role: Media relations manager for Toyota NASCAR and Olympics programs with a focus on driving earned media outcome, managing special projects and staffing 20+ sporting weekends annually.• Responsibilities: Account manager for Toyota’s championship race program, including external media and public relations, reporting and administration; oversight of media relations and crisis communications; writing for ad copy, editorial, press releases and social media; and project management for special events and one-off race entries.• Projects and Wins: Co-developed integrated marketing communications strategy for 2018 Winter Olympics and staffed Games/qualifying events; managed content shoots for the launch of the 2018 Toyota Camry; and created media immersion events to drive national news coverage.

• Role: Communications lead for SRT Dodge Viper race team managing athletes, externalcommunications and social media for championship-winning, two-car IMSA program.• Responsibilities: Oversight of all external media, including competition communications,media pitching, social media content/programming and web publishing; managing athletes and mediatraining for interviews; copy writing for advertising, editorial, press releases and social.• Projects and Wins: Developed communications strategy for new program with standardized driveravailabilities to maximize at-track media outcome; collaborated with corporate comms and race teams todevelop opportunities for pre-event media; and 140% Instagram account growth.

New York, Ny, Us

Chicago, Il, Us

Public relations manager for Toyota's NASCAR program with a focus on media relations and at-track competition communications for 20+ NASCAR race weekends and special projects a year.Rejoined Golin team in 2015 in an expanding role working across Toyota's Racing and Olympics programs, including media relations efforts in Formula DRIFT, NASCAR and IMSA, among other racing disciplines.

Hampton, Georgia, Us

Role: Marketing and communications coordinator for premier NASCAR track with focus on external media touchpoints, including advertising, marketing, PR, social media and web content to drive event ticket sales.• Responsibilities: External and crisis communications; management of advertising and editorial calendars; partnership execution with Atlanta radio stations; writing for ad copy, press releases and editorial; content planning for souvenir programs; and emcee and PA announcing for local events.• Projects and Wins: Co-developed marketing strategy for track’s first night-race weekend that resulted in two-day attendance of 180,000+; led website redesign; and managed all print production, including direct-mail advertising, credentials and event souvenir programs.

Atlanta, Ga, Us

• Role: Public relations coordinator for Georgia State University’s Olympic sports, including the Panthers’ top-25 ranked golf programs, as well as radio host and announcer for sporting events.• Responsibilities: Media relations and record keeping; management and staffing of comms team for events; layout design for programs and comms materials; and writing for editorial and PR. • Projects and Wins: Pitched features into Golf Digest and Golf Week; and led website redesign.

Communications coordinator for SunTrust Racing, a championship-winning Grand-Am racing team, responsible for competition communications, event staffing and media tracking/reporting. Rejoined BurnsGroup in 2014 as Communications Manager for the Dodge Viper Racing program (see above entry for expanding role).

Masters Of Science, Sports Administration

Bachelor, Print Journalism