Matthew Durgin Email & Phone Number

Boston, Ma, Us

Iselin, New Jersey, Us

Foxborough (Foxboro), Massachusetts, Us

Framingham, Massachusetts, Us

Framingham, Massachusetts, Us

Framingham, Massachusetts, Us

Boston, Ma, Us

- Develop and manage Web marketing campaigns for a variety of B2B and B2C clients-- Campaigns include PPC, Search Engine Optimization, Social Media, Email, Display-- Provide measurable improvements and results to clients-- Present results in regular presentations and meetings with client contacts (Director to VP level)- Manage Web development projects to produce attractive and effective online content-- Manage ad-hoc teams of designers, developers, copywriters, and QA-- Projects range from single landing pages to microsites to full websites-- Usher projects from Architecture to Wireframe to Design and Development with a keen eye on timeframe and budget- Developed and launched company-wide Web analytics strategy for clients-- Implemented advanced Google Analytics features to marry and illustrate effect of on-site behavior with offsite (Social, Email, PPC/SEO) efforts-- Improve revenue, reduce cost-per-acquisition through detailed analysis and presentation of data-- Provide clear A/B and multivariate testing results and recommendations-Key Clients:-- Australian Education International, 3D Systems, VMTurbo, Nasuni, Sepaton

- Manage Web analytics products (Omniture SiteCatalyst) and processes for ADP corporate Web sites-- Perform detailed A/B and multivariate testing to maximize lead generation-- Increased conversion rates for landing pages from 3.1% to 7.0% in six months-- Implement tracking code for new website content and advertising campaigns-- Utilize dozens of custom events and properties for analysis of Key Performance Indicators (KPIs)-- Proactively analyze traffic and trends and use this information for marketing strategies-- Report regularly to ADP executives on results- Manage all online marketing (Search Engine PPC, Display Advertising) for ADP corporate business units-- Increased conversion rate by 60% in six months-- Lowered cost-per-acquisition by 40% in six months-- Illustrated improvements and rationalized budget increases from $40,000 per month to $100,000 per month in one year- Administer Web analytics platform (Omniture SiteCatalyst) for over 2,000 automotive industry Web sites-- Improved overall client-base conversion rates by 23% in first year-- Trained and support over 1,800 client users of Web analytics platform-- Manage business-to-consumer online marketing campaigns for automotive clients-- Key clients include Group 1 Automotive, a Fortune-500 company; AutoNation, a Fortune-500 company; and Auto Canada, the largest auto dealer group in Canada- Manage over $80,000 in monthly advertising budget for automotive clients

- Develop and maintain online marketing campaigns for 25 clients in various vertical markets- Leverage industry leading platforms for email, ad serving, and search engine marketing- Manage ad hoc teams of designers, Web developers, and engineers to ensure the execution of campaigns- Secure and maintain relationships with various online publishers, search engines, and ISPs to ensure deliverability of banner ad, search marketing, and email campaigns- Key clients: - AAA (American Automobile Association) - Sabre Travel Network (Travelocity) - USGA (United States Golf Association)

- Marketed global Web analytics software solution on a shoestring budget for a zero-venture-capital, privately held company- Active in Web analytics industry through tradeshows and conferences- Performed regular public speaking engagements at conferences and seminars- Analyzed all campaigns and Web site improvements with industry-leading Web analytics tools- Secured and maintained over 300 partners for resale, integration, and OEM of Web Analytics solutions- Developed strategic alliances with cross-channel partners to combine respective products into an online marketing solution suite. - Key partnerships secured include:- Bigfoot Interactive (market leader in email marketing, later acquired by Epsilon)- Inceptor (developer of BidCenter search engine marketing platform)- ForeSee Results (provider of Web site survey and visitor satisfaction solutions)- Managed pay-per-click search engine marketing campaigns- Optimized Web site for organic search engine performance