Matt Earls Email and Phone Number
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Performance Marketing Director with 15 years experience managing a broad array of campaigns, channels and budgets. Track record of building and leading teams of highly successful, goal driven marketers. Skilled at navigating technical elements associated with large scale, custom marketing solutions.
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Sr. Director, Online MarketingAppfolio, Inc.Santa Barbara, Ca, Us
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Sr. Director, Online MarketingAppfolio, Inc. Dec 2018 - PresentSanta Barbara, California, Us -
Director, Performance MarketingYahoo Mar 2016 - Dec 2018Sunnyvale, Ca, Us* Manage team of combined in-house and agency resources.* Drive strategy, budgeting and forecasting for paid media campaigns across 10-30 different products per quarter. * Individual campaign budgets range from $25k to $10M per quarter.* Campaigns include: desktop and mobile web, B2C and B2B* KPIs include: signups, page views, downloads, app installs, revenue* Channels include: SEM, paid social, affiliates and programmatic display* Coordinate allocation process for house marketing campaigns on O&O inventory.* Example products: Yahoo Mail, Yahoo Fantasy Football, Yahoo Newsroom App, Yahoo Sports App -
Marketing Director, Search And AffiliatesYahoo Apr 2014 - Mar 2016Sunnyvale, Ca, Us* Managed team of combined in-house and agency resources.* Drove strategy, budgeting and forecasting for SEM and Affiliate campaigns across 20-40 different products per quarter. * Completed 4 month agency selection process and subsequent transition of all campaigns to new agency without any interruption to performance.* Example products: Yahoo Travel, Yahoo Food, Rivals, Yahoo Daily Fantasy* Winner of Commission Junction's Strategic Partner of the Year award.
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Senior Marketing Manager, Sem And AffiliatesYahoo Sep 2012 - Mar 2014Sunnyvale, Ca, Us* Drove strategy, budgeting and forecasting for SEM and Affiliate campaigns across 5-15 different products per quarter. * Built one of the largest SEM campaigns in the world (in terms of click volume) with over 30 million unique keywords.* Managed and coordinated a bid management platform migration, saving the company $1.5M in annual costs without affecting traffic or revenue volume pacing.* Example products: Yahoo Shopping, Yahoo Web Hosting, Yahoo Merchant Solutions, Yahoo Autos
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Senior Marketing Manager, AffiliatesYahoo Jul 2006 - Sep 2012Sunnyvale, Ca, Us* Consolidated 8 Affiliate programs into one centralized program* Responsible for strategy, budgets and forecasting for Yahoo!'s Affiliate channel* Managed Affiliate campaigns for wide variety of Yahoo!'s products/services, totaling over $25M in annual spend* Winner Commission Junction's Advertiser of the Year award* Example products: Yahoo Personals, Yahoo HotJobs, Yahoo Games, Yahoo Search Marketing
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Account Manager, Key AccountsCommission Junction, A Valueclick Company Oct 2002 - Jul 2006Santa Barbara, California, Us* Provided strategy and service to largest CJ advertisers. * Trained and managed team of 5 managers and specialists.* Assigned to large flight-risk accounts in order to rebuild relationships.* Received CJ's annual "Surfrider" award for excellence. -
Regional Sales Manager - G&G FoodsG&G Foods May 1997 - Oct 2002* Sold gourmet consumer foods to corporate buyers at grocery chains * Managed 8 local sales brokers across 11 states* Managed company's largest customer, Wal-Mart/Sam's Club
Matt Earls Skills
Matt Earls Education Details
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UclaBusiness/Managerial Economics
Frequently Asked Questions about Matt Earls
What company does Matt Earls work for?
Matt Earls works for Appfolio, Inc.
What is Matt Earls's role at the current company?
Matt Earls's current role is Sr. Director, Online Marketing.
What is Matt Earls's email address?
Matt Earls's email address is ea****@****inc.com
What is Matt Earls's direct phone number?
Matt Earls's direct phone number is 180572*****
What schools did Matt Earls attend?
Matt Earls attended Ucla.
What skills is Matt Earls known for?
Matt Earls has skills like Affiliate Management, Affiliate Marketing, Ad Networks, Ppc, Sem, Affiliate Networks, Online Marketing, Strategy, E Commerce, Mobile Marketing, Advertising, Online Advertising.
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