Technology Stack Management: HubSpot, ChiliPiper, Cognism, ON24, WordPress, GlockApps, Intercom. Tool Integration ManagementReporting Management: HubSpot Reporting, PowerBIAcquisitions, Cross Sell and Up Sell management.Lead Nurture Workflow Strategy and Implementation.

OutlineManagement and optimisation of the Console Connect Marketing Campaigns and improving data analytics and total funnel reporting. Managing the team to implement the new HubSpot CRM system. Key responsibilities• Lead generation and Lead nurturing workflow campaign development and technical implementation.• Total system management of the HubSpot CRM including User Management, Sales funnel management and optimisation, Reporting and Analytics, Technical updates, and testing.• Responsible for training and developing the sales team in how to utilise the HubSpot sales CRM systems and improve conversion rates.• Account based marketing campaign scoping and technical implementation• Looker studio dashboard development, creation and publishing of the Total Sales Dashboard, Marketing Dashboard and ROI Dashboard. • Reporting and analytics – Ensuring data in our systems is used to create a story and provide usable insights.• Ensuring high levels of data quality within systems to allow accurate reporting and revenue predictions.Key achievement/projects• Successfully managed the project to fully implement the new HubSpot CRM and integrate with existing systems such as Shield, CORTA and Hybris.

OutlineManagement and improvement of the total Nestle Professional UK&I marketing and sales funnel. Responsible for the maintenance and technical improvement of the C4C Sales and Service CRM. Key responsibilities• Lead generation and Lead nurturing workflow campaign development and technical implementation.• Total system management of the C4C CRM including User Management, Sales funnel management and optimisation, Reporting and Analytics, Technical updates, and testing.• Responsible for training and developing the sales team in how to utilise the Nestle CRM systems and improve conversion rates.• Account based marketing campaign scoping and technical implementation• PowerBI dashboard development, creation and publishing of the Sales Excellence Dashboard and Marketing Campaign Excellence dashboard to allow efficient reporting. • C4C Service management for machine installs, deliveries, and invoicing. • Reporting and analytics – Ensuring data in our systems is used to create a story and provide usable insights.• Ensuring high levels of data quality within systems to allow accurate reporting and revenue predictions.Key achievement/projects• UK Data Think Tank owner – Development and ownership of a project to ensure that Nestle Professional can become a data driven organisation both in sales and marketing. • This project has improved conversion rates by 84% since January 2022 and increased revenue by over £10,000,000

B2B Marketing Manager working within Nestle Professional (Out of Home solutions). I am responsible for developing B2B marketing strategies, implementation of lead management and lead nurturing methodologies and marketing automation through Adobe campaign manager and SAP C4C.Member of the B2B leadership team, developing plans for the whole marketing team including campaign strategies, technology innovation and marketing activation.

As the Head Inbound Marketing Division at InboundID, I am responsible for:- Creation & Pricing of Inbound Marketing Strategies- Resource planning for the Inbound Marketing team- Lead communications with InboundID global partners such as Google & Facebook- Direct internal marketing performance - Lead communications with Hubspot marketing Singapore & Australia office- Ensuring market is educated in Inbound Marketing and its benefits- Learning & Understanding new technology & trends and ensuring these are implemented in to InboundID Indbound Marketing services- Ensure constant growth of our current clients performance through Inbound Marketing- Creation & Optimisation of Inbound Marketing strategies for prospective & future clients.

Creation and Implementation of New Inbound Focussed Sales ProcessProposal GenerationStrategy Creation and ImplementationSales Target CreatorEnsure Growth of Company, Building and Maintaining relationshipsClient Maintanance & RetentionUnderstanding of the SE Asian Digital Market and Data focussed Strategy Creation. - Social Media Strategy Creation- Content Planning and Distribution Strategy- Email Marketing- SEO, SEM and Paid Media Strategy creation-Conversion Rate Optimisation- Referral Campaign Strategy Creation- UI/UX- App Store Optimisation StrategyWorking with a variety of Local and Multi National Companies in Education, Finance, Ecommerce, Communications, FMCG, Digital Marketplaces and many more.

Small marketing consultancy start Up based in Jakarta but with Clients throughout SE Asia. Responsible for - Lead Generation and Qualification- Proposal Generation- Strategy Generation- Ensuring growth of the company- building and maintaining relationships- Client maintenance and retentionUnderstanding of the Digital market and performance based Data focussed consulting. Including -- Social Media- Email marketing- Search Engine Optimization- Conversion Rate optimization- Referral campaign- UI/UX- Media Buying among many others.Working with clients in a variety of industries, including Education, Health and Fitness and FMCG.

Strong focus on generating new business and nurturing prospects through the buyers process. Assisted the marketing team to develop an inbound marketing approach to their plans. http://www.pipi.or.id/