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- Research and develop stories- Develop and maintain relationships with media contacts- Write, edit, and proofread material- Interview high profile public figures

• Won 2016 Rising Star Award given to top performing DM with two or less years of experience with the company• Won 2016 and 2017 Red Crown Club Award given to DMs with 120%+ performance to goal for the year.• Serve on PetSmart champions team as regional representative driving strategy at the store and district level within the nation’s top pet focused retailer• Serve as a company representative at key trade shows including North American Veterinary Community (NAVC), Western Veterinary Conference (WVC), and the AKC National Dog Show• Support major national chains (including the #2 overall PetSmart for Royal Canin), regional chains, as well as independent retail• Support Banfield clinics within PetSmart (including #1 overall PetSmart for Royal Canin for therapeutic sales) training on key therapeutic veterinary diets including urinary, gastrointestinal, and food sensitivity diets as well as cross training to increase recommendation rates of retail diets

- Hire, train, and manage field rep team for Cabela’s and Bass Pro stores in western region- Establish and maintain relationships at store level to ensure merchandising compliance and proper training of store associates- Act as brand ambassador for brands including Nikon, EO Tech, and Streamlight to ensure support at retail level to increase sell through of product- Provide support throughout the region for grand openings and other special events at the store level, including special sales events where reps sale directly to the customer- Serve as primary point of contact for North Platte office and coordinate plan of action to accomplish merchandising, training, and sales goals within Cabela’s- Serve as primary point of contact for Chevalier (marketing and advertising agency) for the field rep team regarding Nikon promotional signage, product displays, and shipping coordination

• Work with retailers to formulate plans to increase sales through trainings, contests, and building rapport with management • Increased Motorola sales by 500% in Q4 of 2011 in key Sprint indirect retailer• Conduct formal and informal training sessions with the primary focus being to increase sell through• Create consumer awareness, mind share, and work to increase Motorola market share by being brand ambassador• Manage territory of approximately 175 retail stores as well as supporting carriers at regional and national level to provide technical training and support on products as well as insure display compliance• Utilize Facebook, MySpace, and Twitter to deliver marketing messages• Find, plan, and execute local and regional events

• Implemented new strategies to drive business and improve morale in under-performing newer store with no established customer base• Manage two locations• Serve as interim market manager while market manager is on vacation• Team achieved first ever monthly sales goal during my first month on the job• Team exceeded expectations in every key performance indicator in Q1 ‏2008; ranked #1 out of over 100 in budget performance in West Region for Q1• Store of the month for Denver North market in February 2008• Constantly stayed up to date with product and service offerings and trained staff on sales techniques

• Planned and developed all local marketing including negotiating and creating radio and print advertising• Prospected and closed business to business deals• Closed largest business to business sale by a retail store in the state of MD in 2005 • Constantly stayed up to date with product and service offerings and trained staff on sales techniques• Worked with several of the large, high profile NASCAR accounts• Opened new accounts as well as provided account maintenance and billing analysis for existing accounts