Matthew Emery

Matthew Emery Email and Phone Number

Actionable Insights from 110+ F2P games, 100+ studios, 750+ A/B tests | Helping game teams Turbocharge LTV | Founder & Principle Product Manager at Turbine @ Turbine Games Consulting
Matthew Emery's Location
Oakland, California, United States, United States
About Matthew Emery

I help game product leaders make numbers go up, fast.Today’s F2P game teams face two main challenges:1. Struggling to scale profitable user acquisition (LTV > CPI)2. Predicting which product & marketing efforts will best solve #1In my work with over 100 F2P clients, I’ve faced these problems many times…Today, I help clients achieve an average 80% LTV improvement in 4-6 months.This is the result of a unique process, developed and refined over 7 years, that is comprehensive, aggressive and surgical.Here’s how it works:1️⃣ Business audit: Conduct a 30-factor audit of your product, marketing, analytics, and tech stack.2️⃣ Data-driven, 80/20 prioritization: Surface the 10 highest-ROI opportunities for your game.3️⃣ Rapid execution: Collaborate with your team to execute and measure at startup speed.4️⃣ Continuous iteration: Celebrate wins, then repeat the process until your team is ready to take over.We use data from 750+ experiments and 100+ client engagements to inform the above.No guesswork here.You will focus 100% resources on the best bets; the maximum-ROI, 80/20 initiatives 🎯 Most importantly, the results:📌 9X ARPDAU: "Turbine strapped a rocket to our game's revenue efforts!” - Jon Bishop, Outright📌 9X ROAS: "They go above and beyond … and feel much more like actual members of the team than ‘consultants.’” - Karl Mick, Mogul📌 3.7X ARPDAU: “We’ve worked with a number of monetization experts, but none of them have had the unique combination of theoretical and practical tools that Matt has demonstrated.” - Charley Price, CEO Hidden Variable📌 3.6X ROAS: “Turbine joined us to help with monetization and user acquisition and had immediate impact.” - Dave Simard, CEO Dandio📌 2.9X ARPDAU: “Turbine is very thorough and always has good data to back up their ideas” - Sean Wilson, GM, 704 Games📌 2.1X ARPDAU: “We needed experienced PM firepower to identify, design and fast-track critical monetization and retention work.” - Daniel Armstrong, GM Playside📌 2X ARPDAU: "We loved their rigor which helped us transition to a rapid, experiment-driven dev approach.” - Michael Martinez, CEO Funcraft📌+38% IAP ARPDAU on Wordscapes: "Can’t recommend Matt highly enough!" - Carol Miu, PeoplefunCurious to learn more? Visit turbine.games/intro for a free consultation call.

Matthew Emery's Current Company Details
Turbine Games Consulting

Turbine Games Consulting

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Actionable Insights from 110+ F2P games, 100+ studios, 750+ A/B tests | Helping game teams Turbocharge LTV | Founder & Principle Product Manager at Turbine
Matthew Emery Work Experience Details
  • Turbine Games Consulting
    Owner, Principle Product Manager
    Turbine Games Consulting May 2016 - Present
    San Francisco, California, Us
    I work with F2P game teams that prioritize clarity, speed and measurable results.We make the hard parts easy, so you can focus on the fun.Clients include:👉 Metacore👉 Peoplefun👉 Funcraft👉 Zynga👉 Scopely👉 Netflix👉 Bethesda👉 Niantic👉 Blizzard👉 DENA👉 Big Fish👉 Tapnation👉 Kongregate👉 Big Huge👉 SEGA👉 Social Point…and 85 others
  • Zynga
    Senior Product Consultant
    Zynga Apr 2024 - Jun 2024
    San Francisco, California, Us
    Onboarding, Retention, Monetization, UX optimization
  • Dena
    Senior Product Consultant
    Dena Mar 2024 - Apr 2024
    Shibuya-Ku, Tokyo, Jp
    product-market fit validation sprint
  • Bethesda Game Studios
    Senior Product Manager
    Bethesda Game Studios Aug 2023 - Mar 2024
    Rockville, Maryland, Us
    Work on undisclosed product
  • Metacore
    Senior Product Management Consultant
    Metacore Sep 2022 - Mar 2024
    Helsinki, Fi
    Monetization Growth, Research, product-market fit validation
  • Big Fish Games
    Senior Product Management Consultant
    Big Fish Games Sep 2023 - Nov 2023
    Seattle, Washington, Us
    Product-market fit validation sprint
  • Fortis Games
    Senior Product Manager
    Fortis Games Feb 2022 - Nov 2023
    San Francisco, Us
    Product, LiveOps consulting
  • Big Duck Games
    Senior Product Manager
    Big Duck Games Aug 2019 - Nov 2023
    CONSULTING:- Data Analysis, Retention and Monetization Optimization, Live Titles
  • Tapnation
    Senior Product Manager
    Tapnation Nov 2022 - Oct 2023
    Paris, Ile De France, Fr
    Product and Monetization Growth Consulting
  • Game Hive
    Senior Product Manager
    Game Hive Sep 2022 - Oct 2023
    Toronto, Ontario, Ca
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Funrock
    Senior Product Manager
    Funrock Sep 2022 - Sep 2023
    Stockholm, Se
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Playside Studios
    Senior Product Consultant
    Playside Studios Dec 2021 - Feb 2023
    Melbourne, Au
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Libra Softworks
    Senior Product Manager
    Libra Softworks May 2022 - Aug 2022
    Kadıköy, Istanbul, Tr
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Rewardify
    Senior Product Manager
    Rewardify Sep 2021 - Aug 2022
    San Marcos, California, Us
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Outright Games
    Senior Product Manager
    Outright Games May 2021 - Aug 2022
    London, Gb
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Clickwork Games
    Senior Product Manager
    Clickwork Games Mar 2022 - Jul 2022
    City Centre, Harjumaa, Ee
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Fugo Games
    Senior Product Manager
    Fugo Games Apr 2022 - Jun 2022
    Istanbul, N/A, Tr
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Kongregate
    Senior Product Manager
    Kongregate Mar 2022 - Jun 2022
    San Francisco, Ca, Us
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Funcraft
    Senior Product Manager
    Funcraft Oct 2021 - Jun 2022
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Blizzard Entertainment
    Product Management Consultant
    Blizzard Entertainment Feb 2021 - May 2022
    Irvine, Ca, Us
    Product Management for mature F2P cross-platform titleData analysis, roadmap, performance improvement, competitive analysis
  • Boss Fight Entertainment
    Senior Product Manager
    Boss Fight Entertainment Feb 2021 - May 2022
    Allen, Texas, Us
    Product Management Consulting for two launch titlesData Analysis, Dashboarding, Roadmap, Strategy, Performance Improvement
  • A24
    Product Management Consultant
    A24 Feb 2022 - Apr 2022
    New York, New York, Us
    CONSULTING:- Product Strategy
  • Halfbrick
    Senior Product Manager
    Halfbrick Nov 2021 - Apr 2022
    Brisbane, Au
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Tastypill
    Senior Product Manager
    Tastypill Apr 2021 - Apr 2022
    Greater Atlanta, Georgia, Us
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Playvalve
    Senior Product Manager
    Playvalve Oct 2021 - Feb 2022
    Barcelona, Barcelona, Es
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Super Free Games
    Senior Product Manager
    Super Free Games Aug 2021 - Jan 2022
    Concord, California, Us
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Shallot Games
    Senior Product Manager
    Shallot Games Aug 2021 - Jan 2022
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Sony Interactive Entertainment
    Senior Product Manager
    Sony Interactive Entertainment Jun 2021 - Nov 2021
    San Mateo, California, Us
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Sozap
    Senior Product Manager
    Sozap May 2021 - Nov 2021
    Nyköping, Södermanlands Län, Se
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Peoplefun
    Senior Product Manager
    Peoplefun Sep 2017 - Oct 2021
    Richardson, Texas, Us
    "For Wordscapes, Matt drove IAP LTV gains of 35% over 3 months via IAP merchandising and split-testing."- Carol Miu, VP Product and Analytics at PeoplefunCONSULTING:- Product Optimization- Game Data Analysis- Monetization Consulting- Product Strategy'Working with Matt on several titles over the past two years, his broad experience in mid-core and casual games has been invaluable, and it’s clear from his work product, professionalism, and responsiveness that he is trustworthy and focused on driving results.'
  • Glu Mobile
    User Acquisition Manager
    Glu Mobile Feb 2019 - Sep 2021
    San Francisco, Ca, Us
    CONSULTING:- User Acquisition: Creative Development, Testing, Campaign Management- Data Analyst: Live Ops, Product Performance, Insights and Optimizations'Glu hired Matthew to work on one of our most important gaming properties as we tune it through beta towards WW launch. Matthew came up to speed, seemingly instantly, and has been providing deep insights into the user funnel and game economy.’
  • Turborilla
    Senior Product Manager
    Turborilla Mar 2021 - Aug 2021
    Umeå, Sverige, Se
    CONSULTING:- Live Ops, Data Analysis, Product Management & Optimization
  • Ingame Group
    Senior Product Manager
    Ingame Group Mar 2021 - Jul 2021
    Istanbul, Tr
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • D3Publisher Of America, Inc.
    Senior Product Manager
    D3Publisher Of America, Inc. Mar 2020 - Feb 2021
    Encino, California, Us
    CONSULTING:- Live Ops, Data Analysis, Product Management & Optimization for 3 live titles
  • Brainium Studios
    Senior Product Manager
    Brainium Studios Aug 2020 - Oct 2020
    Portland, Oregon, Us
    CONSULTING:- Live Product Optimization
  • Chimpworks
    Senior Product Manager
    Chimpworks Jun 2020 - Sep 2020
    Eindhoven, North Brabant, Nl
    CONSULTING:- Product / Market Fit Testing, Product Strategy, Retention / Monetization Optimization
  • Gamehouse
    Senior Product Manager
    Gamehouse May 2020 - Aug 2020
    Barcelona, Catalunya, Es
    CONSULTING:- Product Management, KPI Optimization, Monetization, Live Ops, Data Analysis
  • Ironbridge 1779
    Senior Product Manager
    Ironbridge 1779 Oct 2019 - Jul 2020
    CONSULTING:- Product-market fit testing, go to market strategy, soft launch
  • Big Huge Games
    Senior Game Data Analyst
    Big Huge Games Nov 2019 - May 2020
    Timonium, Md, Us
    CONSULTING:- Data Analysis, Retention and Monetization Optimization, New Titles
  • Sega
    Senior Product Manager
    Sega Aug 2019 - Apr 2020
    Gb
    CONSULTING:- Data Analysis, Insights, Retention and Monetization Optimization
  • Bright Black
    Senior Product Manager
    Bright Black Jun 2019 - Mar 2020
    CONSULTING: PM, Strategy, Monetization, Analytics
  • Hidden Variable Studios
    Senior Data Analyst
    Hidden Variable Studios Apr 2017 - Mar 2020
    Glendale, California, Us
    "On Skullgirls, Matt helped triple our ARPDAU since soft-launch, and established profitable Facebook UA to enable sustainable growth.”- Charley Price, Co-Founder / Creative Director at Hidden Variable StudiosCONSULTING:- Data Analytics Design- User Acquisition- Monetization, Game Economy Design- Data Analyst: Insights and Optimizations
  • Backflip Studios
    Senior Product Manager
    Backflip Studios Jul 2018 - Dec 2019
    Boulder, Colorado, Us
    CONSULTING:- Remote Product Management, economy design, unannounced F2P title'As a remote PM focusing on new game concepts, Matt immediately plugged into the team, bringing a wealth of perspective and challenge to the conversation. He’s been a great resource around market insights and shaping design best-practices'
  • Social Point
    Mobile Game Consultant
    Social Point Jun 2019 - Sep 2019
    Barcelona, Es
    CONSULTING: Live Optimization
  • Bay Tek Entertainment
    Mobile Game Consultant
    Bay Tek Entertainment May 2019 - Aug 2019
    Pulaski, Wi, Us
    New Products Strategy
  • Wayforward Technologies
    Sr. Monetization Consultant
    Wayforward Technologies Apr 2019 - Jul 2019
    Valencia, Ca, Us
    CONSULTING:- Product / Monetization strategy- Competitive Analysis- Game Design Audit
  • Foxie Games
    Sr. Monetization Consultant
    Foxie Games Apr 2019 - Jun 2019
    Adelaide, Sa, Au
    CONSULTING:- Product Strategy- Monetization Strategy and Optimization- Analytics
  • Foxglove Studios Ab
    Senior Product Manager
    Foxglove Studios Ab Mar 2018 - Jun 2019
    CONSULTING:- Game Product Management and Product Strategy- Marketing and User Acquisition- F2P Monetization
  • Dusenberry Martin Racing
    Senior Product Manager
    Dusenberry Martin Racing Apr 2017 - Apr 2019
    CONSULTING:- Product Management- Game and Monetization Design- Data Analysis and Optimization- User Acquisition (ROI-positive Marketing Campaigns)
  • Tabtale
    Sr. Monetization Consultant
    Tabtale Jan 2019 - Mar 2019
    Tel Aviv, Israel, Il
    CONSULTING: - Monetization Strategy and Optimization
  • Stealth Startup, Health & Wellness Space
    Senior Product Manager
    Stealth Startup, Health & Wellness Space Nov 2018 - Feb 2019
    CONSULTING:- Mobile Games Product Strategy- Product-Market Fit Testing- Go to Market Strategy- Monetization Design
  • Stealth Startup (F2P Mobile Game)
    Sr. Monetization Consultant
    Stealth Startup (F2P Mobile Game) Jul 2018 - Nov 2018
    CONSULTING:- Monetization Design / Strategy- Product Strategy- Analytics Design- UX Design
  • Activision Blizzard
    Senior Product Manager
    Activision Blizzard Aug 2018 - Oct 2018
    Santa Monica, California, Us
    CONSULTING:- Remote Product Management- F2P economy and monetization
  • Dr. Panda
    Sr. Monetization Consultant
    Dr. Panda Jul 2018 - Oct 2018
    Chengdu, Sichuan, Cn
    CONSULTING:- Monetization and KPI improvements- Game UX- F2P economy
  • Toxicality
    Sr. Monetization Consultant
    Toxicality May 2018 - Oct 2018
    Sofia, Sofia, Bg
    CONSULTING:- F2P Economy Design- Monetization- Game Design- Analytics Design
  • Vidmob
    Senior Marketing Manager
    Vidmob Feb 2018 - Apr 2018
    New York, New York, Us
    CONSULTING:- Marketing Campaigns
  • Capcom
    Senior Data Analyst
    Capcom Mar 2017 - Apr 2018
    Osaka, Jp
    CONSULTING:- Data Analyst- Analytics Support- Weekly Performance Reports / Insights for KPI Growth- Monetization- Live Operations Support
  • Apprope
    Senior Data Analyst
    Apprope Dec 2017 - Jan 2018
    Stockholm, Se
    CONSULTING:- Game Analytics / Data Stack Audit
  • Terrible Toybox
    Senior Marketing Consultant
    Terrible Toybox Nov 2017 - Jan 2018
    CONSULTING:- User Acquisition Campaigns- Marketing Creative and Strategy
  • Fifth Journey
    Economy, Monetization Design
    Fifth Journey May 2016 - Jan 2018
    CONSULTING:- Product Management- Analytics Design and Live Analysis- Economy and Monetization Design / Optimization- Production and Live Operations
  • Happygiant Ar
    Product Consultant
    Happygiant Ar Aug 2017 - Dec 2017
    Conway, Ma, Us
    CONSULTING:- FTUE Optimization- UX Optimization- Analytics Support- Monetization Consulting- Game Economy Design
  • Robot Entertainment
    Senior Marketing Manager
    Robot Entertainment Nov 2017 - Nov 2017
    Plano, Tx, Us
    - User Acquisition Campaigns for Soft Launch
  • Adrian Crook + Associates
    Senior Product Manager
    Adrian Crook + Associates Oct 2016 - Apr 2017
    Vancouver, British Columbia, Ca
    - Data Analysis, Product Recommendations and Insights- F2P Live Operations Support- Monetization Consulting- Game Economy Design- Game Design
  • Boss Fight Entertainment
    Senior Product Manager
    Boss Fight Entertainment Oct 2016 - Feb 2017
    Allen, Texas, Us
    CONSULTING:- Data Analysis and Insights- Economy and Monetization Optimization- Competitive Analysis and Forecasting
  • Msh Labs (Stealth Startup)
    Senior Data Analyst
    Msh Labs (Stealth Startup) Jun 2016 - Dec 2016
    - Analytics Design / Support
  • Red Rhino Games, Inc
    Senior Product Consultant
    Red Rhino Games, Inc Aug 2016 - Oct 2016
    Denver, Colorado, Us
    - Data Analysis- Product Strategy- Monetization Consulting
  • Fingerprint Digital
    Senior Product Manager, Data Analyst
    Fingerprint Digital Mar 2016 - May 2016
    San Francisco, Ca, Us
    Data Analytics and Business Intelligence for Fingerprint. Responsible for everything related to live metrics, and data-driven product optimization and insights, including defining KPIs and game events, creating data dashboards, ASO, performance-marketing, and live ops / product management using best practices in game, UX, and monetization design.
  • Fingerprint
    Product Manager, Analyst
    Fingerprint Nov 2014 - Feb 2015
    San Francisco, Ca, Us
    Hybrid Production, Live Product Management, Game Design role - Freemium & Paid Mobile Kids’ Apps on iOS and Android.• Supported production and management teams with data analytics, BI and monetization design.• Drove development of Scribble (iOS / Android) and another unreleased mobile title.• Supported content team in acquiring, onboarding, publishing 1000+ iOS / Android releases by creating process and systems.• Assisted Senior Product Manager: Owned content roadmap and performance reporting / optimization for Sylvan Learning Center’s mobile network.
  • Fingerprint
    Product Manager
    Fingerprint Nov 2012 - Oct 2014
    San Francisco, Ca, Us
    Hybrid Game Production, Product Management, Design role - Freemium & Paid Mobile Kids’ Apps on iOS and Android. Ran content pipeline, working with 30+ external dev teams to oversee Fingerprint SDK Integration, compliance, and finaling of 60+ Mobile Games (150+ skus) for Fingerprint’s multiple distribution networks. Leveraged game design / analytics best practices to optimize titles for engagement, monetization and retention.• Personally submitted 100+ skus (and updates) to iTunes and Google Play Stores.• Leveraged game analytics and design to make Kids Learn Mandarin our highest monetizing title in 2013-2014.• Created essential systems, pipeline, and process enabling team to work with 40+ external teams (as well as internal QA an marketing) to onboard / publish 200+ game skus.
  • Everest (Evr.St)
    Product
    Everest (Evr.St) Sep 2012 - Nov 2012
    Served as volunteer / consultant for small tech startup in personal goals and productivity space. Built, managed content pipeline for soft-launch and assisted other content initiatives.
  • Dena
    Product Manager
    Dena Nov 2010 - Feb 2012
    Shibuya-Ku, Tokyo, Jp
    Built, managed content pipelines for 3 iOS titles. Designed, tuned game economy and content for a casual iOS game title. Managed external production of 2 Android titles for Mobage platform launch.• Produced 22 DLC releases for live iOS title on-budget, schedule and quality, with record-setting scope for company content releases, by building pipeline and tools to accelerate production and integration by team of 6.• Ran content pipeline producing 2x expected volume, on time, at 65% of budget, by sourcing and negotiating with top-quality vendors, managing production.• Produced 2 Android titles on time, budget, quality for Mobage platform launch by leading external teams.
  • Lucasarts
    Pm / Manager
    Lucasarts Oct 2009 - Sep 2010
    San Francisco, Ca, Us
    Scheduled, tasked, and facilitated communication between 16 contributors across 4 assigned departments on The Force Unleashed 2 (Star Wars title) for Xbox360 and Playstation 2. Supported scheduling for animation outsourcing.• Led 4 assigned teams to be first (of 12 project teams) to reach Alpha and Beta deadlines on quality and budget by establishing, driving cross-functional content pipeline.• Supported development of TFU2 in 14 months with 120 developers, on scope, budget, quality.
  • Terminal Reality Inc.
    Lead Game Designer
    Terminal Reality Inc. Jan 2007 - Oct 2009
    Irving, Texas, Us
    Responsible for all game design and project scheduling for 5 game projects with 10-20 man cross-functional teams. Managed 2 game designers and 4 audio professionals on Rapstar.• Completed 4 projects on time, budget, quality by guiding schedule and design.• Completed Rapstar milestones on time and budget by recruiting, managing 6 hires and guiding design and production with larger 20-man team.• Assisted hiring 35 employees by leading development of recruiting website, leading outreach initiatives, and hosting local events.
  • Terminal Reality Inc.
    Game Audio Manager
    Terminal Reality Inc. Dec 2003 - Feb 2007
    Irving, Texas, Us
    Created original sound effects, dialogue, additional music for 7 cross-platform games. Drove audio integration, tools development with engineering teams.• Created critically-acclaimed audio for Xbox title by prioritizing quality and collaborating with design and engineering.• Added 20+ new game audio systems to studio’s proprietary technology by guiding development with engineering.
  • High Voltage Software
    Audio Design
    High Voltage Software Aug 2003 - Nov 2003
    Hoffman Estates, Il, Us
    Produced audio content and assisted Quality Assurance team on 2 console projects.

Matthew Emery Education Details

  • 20 Years Professional Experience In Game Development
    20 Years Professional Experience In Game Development
  • General Assembly
    General Assembly
    Data Science / Analytics / Product Management
  • Northwestern University
    Northwestern University
    Sound Design

Frequently Asked Questions about Matthew Emery

What company does Matthew Emery work for?

Matthew Emery works for Turbine Games Consulting

What is Matthew Emery's role at the current company?

Matthew Emery's current role is Actionable Insights from 110+ F2P games, 100+ studios, 750+ A/B tests | Helping game teams Turbocharge LTV | Founder & Principle Product Manager at Turbine.

What schools did Matthew Emery attend?

Matthew Emery attended 20 Years Professional Experience In Game Development, General Assembly, Northwestern University.

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