Matthew Endacott Email and Phone Number

Presently, I am serving as the Group Director for Business Intelligence at Metropolitan Gaming, a position that has granted me invaluable private equity exposure under Silverpoint Capital's ownership. As both the Director and a registered shareholder within the organization, my primary focus revolves around positioning the business for a future sale. With a resolute commitment, I am driving substantial investments into bolstering our Business Intelligence and Data Science functions.At the forefront of business intelligence leadership, I worked closely with department heads to orchestrate a swift recovery from the impact of Covid-19. This strategic turnaround effort not only revitalized the business but also propelled it back into profitability. To achieve this, I spearheaded the establishment of the company's inaugural business intelligence team, which encompassed diverse talents spanning BI development, data engineering, and analytics.To fortify our capabilities, I successfully recruited a skilled Data Scientist who specializes in player behavior profiling and player profitability assessment. Through the integration of predictive analytics powered by machine learning capabilities, we are enhancing our insights into player dynamics.Additionally, I have undertaken a significant reformation of the analytical capacities of our Business Development, Marketing, and Loyalty teams. This involved the introduction of RFM (Recency, Frequency, Monetary), Monte Carlo simulations, and statistical process control methodologies to optimize the value derived from our latest endeavors.As a Scrum Master, my project management and collaboration skills extend outside of the Business Intelligence department, working closely with all department leaders across casino operations, allowing us to identify promising prospects and offer strategic recommendations aimed at maximizing potential profits all whilst enhancing the player's journey. Reporting to the MD and CIO

Reporting to the Chief Operating Officer, I project managed and executed the launch of the "Aspers World" casino loyalty program for Aspers Group in 2016. This involved a comprehensive revamp of the rewards program to enhance tax efficiencies. I assumed responsibility for overseeing loyalty budgets, negotiating deals and retros, securing promotional support agreements, and curating experiential events for VIP guests.I successfully propelled new acquisitions across both land-based and online casino platforms, attaining all primary Key Performance Indicator (KPI) targets within the inaugural year.In addition, I led the project management for the procurement of new staff uniforms across 10 departments. This encompassed overseeing the design scope, fabric selection, size testing, and seamless rollout of the uniform initiative.Furthermore, I provided oversight for labor optimization plans and analyzed labor productivity trends. I meticulously forwarded all findings and corresponding insights to HR and Operations directors, utilizing pivotal data to evaluate and quantify growth areas as well as improvements in productivity.Key Achievements:*Successfully achieved a noteworthy £1.3 million EBITDA impact through prizing contribution for FY20 before the onset of the Covid-19 pandemic (FY20 = July 2019 to February 2020).*Attained the FY19 department budget, instrumental in personally generating a positive EBITDA impact exceeding £2.0 million.*Accomplished the FY18 departmental budget target, playing a pivotal role in introducing marketing cost efficiencies that contributed over £1.4 million in savings.

During my tenure as a Commercial Analyst at Crown Aspinall's, I introduced innovative methodologies such as Early Life Profiling and Lifetime Value Analysis. These initiatives proved instrumental in reshaping player reinvestment models and deal structures which were integral components with the player development team. I oversaw daily and monthly financial reporting, including KPIs and KRIs, I ensured that comprehensive financial insights were readily available to inform crucial decision-making processes. To enhance efficiency, I spearheaded the streamlining of financial reporting processes by developing and implementing new dashboard solutions.I was responsible for the development and execution of forecasts and budgeting procedures. I also assumed the pivotal role of overseeing all aspects of marketing analytics, ensuring comprehensive insights were derived to drive effective decision-making.A critical aspect of my role involved imparting financial and data analysis skills to cross-functional colleagues and peers. I provided bespoke training, management, and mentorship, actively contributing to enhancing financial data literacy across the organization.A notable achievement during my tenure at Crown Aspinall's in FY16 was securing a £4 million CAPEX investment with a 2-year payback period, facilitating significant refurbishment and smoking terrace enhancements.My direct reporting line was to the General Manager of Finance, which allowed for seamless coordination and strategic alignment.

Capital Investment and player reinvestment analysis,Forecasting and budgeting, Strategic financial planning - SWOTLabour optimisation and work force planning,Project management, Cashflow and sensitivity analysis,*Reporting to the Chief Operating Officer

Reporting to the Financial Director

Reporting to the Group Head of Financial Planning and Analysis

I held responsibility for the publication and distribution of daily financial reports for the EMEA region. Additionally, I provided assistance to the Group Head of P&A in preparing the weekly financial re-forecast for submission to the parent company.I conducted in-depth analysis of marketing programs utilizing pro formas, subsequently offering vital insights and recommendations for enhancing future initiatives. My approach consistently sought opportunities for cost-saving measures and revenue growth.Undertaking marketing segmentation analysis, I meticulously crafted and maintained comprehensive KPI health dashboards, contributing to informed decision-making processes.In alignment with regulatory requirements, I registered all financial and gaming outcomes with the Gaming Commission through regulatory returns. This emphasis on monitoring and compliance ensured operational integrity.Furthermore, I played a supportive role in facilitating external auditors during both interim and year-end programs, contributing to the smooth execution of audit processes.I reported to the Group Head of Financial Planning and Analysis.

Direct the operations of the casino gaming floor, including oversight of the slots and electronics gaming department. Ensure the security and surveillance of the casino, encompassing asset protection, recovery, and customer dispute resolution. Conduct audits and manage departmental compliance reporting to uphold operational integrity.

Deal all casino games with the highest levels of accuracy and efficiencySalon Prive - high-stakes gamingCustomer dispute resolution skillsMaintain floats and cash handling skills