Matthew Tompkins

Matthew Tompkins Email and Phone Number

CRM Wizard πŸ§™ | Stadium Goods πŸ‘Ÿ | Ex-HelloFresh πŸ‹β€πŸŸ©, Ex-CLEAR ✈️ @ Stadium Goods
Matthew Tompkins's Location
New York, New York, United States, United States
Matthew Tompkins's Contact Details
About Matthew Tompkins

I am a CRM and Email Marketing Manager currently working in New York City.Key accomplishments in previous roles include:Reingold:- Led email marketing efforts for United States Census 2020, where we exceeded benchmarks for Open Rate, Click Rate, and subscriber growth. This included strategizing the Welcome Series for 2020 Census email marketing, which was consistently the highest-performing set of emails throughout the year-plus-long campaign.- Increased open rates for pharmaceutical client from <1% to ~20% using targeted segmentation & re-engagement tactics, while quickly pivoting priorities and strategies due to COVID-19.- Created automated email journeys for multi-channel campaign for education client that exceeded client expectations, exceeded industry benchmarks for Open Rate and Click-To-Open Rate, and was used to win new opportunities.National Journal:- Oversaw all email marketing operations for National Journal via Marketo and Salesforce- Created and executed a bespoke weekly newsletter in the run-up to the 2018 Midterms that exceeded benchmarks- CRM/email subject-matter expert for 150+ employees, including journalists sending daily newsletters.Vert Digital:- Led email development and project management for agency CRM clients- Executed full list migration for 800,000 person CRM database/email marketing suite- Created dynamic campaigns using audience data to display personalized emails that increased performance- Worked with client systems to attribute e-commerce online orders to email-only promo codes, allowing us to calculate ROI per campaign.- Learned 5+ email marketing platforms in less than a year (Oracle Responsys, Emma, Mailchimp, SharpSpring, Salesforce, iLoyal)

Matthew Tompkins's Current Company Details
Stadium Goods

Stadium Goods

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CRM Wizard πŸ§™ | Stadium Goods πŸ‘Ÿ | Ex-HelloFresh πŸ‹β€πŸŸ©, Ex-CLEAR ✈️
Matthew Tompkins Work Experience Details
  • Stadium Goods
    Crm Manager
    Stadium Goods Jul 2024 - Present
    New York, Ny, Us
    - Oversee owned marketing channels via Braze, Tapcart, Attentive- Led launch of SMS marketing channel
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  • Reingold, Inc.
    Email Marketing Consultant
    Reingold, Inc. Apr 2024 - Present
    Alexandria, Virginia, Us
    - Provide Email Marketing subject-matter expertise on a part-time basis while seeking full-time employmentClients: Department of Health and Human Services; Department of Veterans Affairs; Virginia Energy Sense; Biocodex, Inc.; Shield Theraputics
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  • Hellofresh
    Associate Manager, Referral Email Operations
    Hellofresh Jan 2023 - Apr 2024
    Berlin, Berlin, De
    - North American lead on Global Customer Refer-A-Friend team, overseeing all referral email comms to customers across brands in NA, Europe, and Oceania for NYC HQ stakeholders.- Led 2023/2024 Peak Season campaign for HelloFresh US market-- Implemented an A/B test advertising a new product offering cross-sell as a referral value prop; drove 19% invite rate (exceeding benchmark IR of 11%).
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  • Sofar Sounds
    Email Marketing Manager
    Sofar Sounds Jul 2022 - Oct 2022
    Somerville, Ma, Us
    - Increased raw purchases an average of 121% MoM over 3 months by partnering with paid advertising team to maximize leads captured- Increased conversion rate for automations an average of 12% MoM over 3 months by introducing new tactics such as Abandoned Browse, targeted post-purchase marketing, and unique single-use promo codes- Grew email marketing channel to achieve highest weekly revenue metrics of 2022 for live music company in post-COVID environment
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  • Clear (Clearme.Com)
    Lifecycle Marketing Manager
    Clear (Clearme.Com) Sep 2021 - Jun 2022
    New York, Ny, Us
    - Lead lifecycle marketing efforts for government partnership; sports member communications- Built automated email series that recovered $200K+ in lost member revenue
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  • Reingold, Inc.
    Sr. Digital Marketing Associate
    Reingold, Inc. Feb 2019 - Sep 2021
    Alexandria, Virginia, Us
    Email Marketing Lead - United States Census 2020- Develop email marketing strategies for large clients in government, non-profit, and pharmaceutical space- Executed periodic public email updates for pharma client working on vaccine during COVID19 crisis- Implemented email best practices for pharma client, increasing open rates from <1% to >20% (based on audience)-Received Silver Award for Public Service campaign from Summit International Awards for non-profit client.- Execute email campaigns in various platforms (GovDelivery, Phone2Action, Quorum) Clients: U.S. Census Bureau, St. Jude's Global Alliance, Pfizer, America's Small Business Development Centers, Military Family Action Network, Avanir Pharmaceuticals, National Student Clearinghouse, Dept. of Veterans Affairs, National Industries for the Blind, Air National Guard, National Apartment Association (RPM)
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  • National Journal
    Marketing Operations Specialist
    National Journal Apr 2018 - Feb 2019
    Washington, District Of Columbia, Us
    - Oversee/execute all email marketing operations for National Journal via Marketo and Salesforce- Head operation to improve analytics capabilities, vetting tools such as Google Analytics, Google Data Studio, Litmus, Marketo, and Salesforce- CRM/email subject-matter expert for 150+ employees- Work cross-department with Finance team to prepare invoicing via Salesforce and Workday
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  • Vert Digital
    Digital Crm Coordinator
    Vert Digital May 2016 - Apr 2018
    London, London, Gb
    (As of June 2024, Vert is now Croud)- Design, Develop, Direct, and Deliver Email Campaigns using Scrum-style Project Management via Podio-- Doubled Open Rates and increased other CRM metrics for large B2C restaurant client with list hygiene techniques-- Helped client set records for coupon redemptions via email channel with targeted audience segmentation based upon previous email engagement- HTML/CSS development utilizing various CRM & email service providers (Mailchimp, Emma, SharpSpring, SalesForce, Silverpop, Responsys).-- Automated company processes and email sends to increase workplace efficiency (Zapier)- Assisted in research & implementation of analytics reporting dashboards for the agency. - Analyze data in Google Analytics and AppFigures for reporting, providing data via Excel spreadsheets and PowerPoint decks- Salesforce Administration: Installing apps and plugins to sync SFDC with 3rd-party platforms, creating and editing processes using the Process BuilderClients: Hooters, JScreen, Emory Healthy Aging Study, Stevi B's Pizza, A3C Festival & Conference, Shoney's, Uncle Maddio's Pizza,
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  • Progressive Medical Center
    Social Media Specialist
    Progressive Medical Center Mar 2016 - May 2016
    Atlanta, Georgia, Us
    Social:- Used Buffer to schedule Facebook and Twitter content & report analytics- Provided insight in creating a comprehensive, integrated social media strategyWeb:- Reported web traffic analytics daily (users, pageviews, acquisition, etc.)- Performed maintenance on the website to increase SEO ranking and promote ease of useEmail:- Created marketing emails weekly using Constant Contact, using topical content to increase web traffic and new and return patient appointment sign-ups.Advertising:- Worked with the Atlanta Journal-Constitution & Cox Media Group to create and manage a weekly ad placement in the AJC & programmatic/retargeted digital ads- Interviewed patients for testimonials- Vet businesses for potential partnerships
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  • Freelance
    Contributing Music Writer
    Freelance Jul 2014 - May 2016
    Original Content Portfolio: https://matthewtompkins.contently.com/
  • Demandengine
    Marketing Communications Coordinator
    Demandengine Sep 2015 - Feb 2016
    - Develop email marketing campaigns by writing copy, conversation plans, and declarative branding statements- Create automated workflows using Bronto marketing automation software- Provide support to clients quickly, efficiently, and accurately- Tracking and quantifying campaign effectiveness; report results to clients
  • Secureworks
    Marketing Analyst
    Secureworks Feb 2015 - Sep 2015
    Atlanta, Ga, Us
    - Upload new content (white papers, case studies, new product offerings) to global website and international websites.- Implement SEO strategy- Troubleshoot website errors by analyzing CMS, HTML, and FTP (HTML, CSS, & Javascript) files.- Various administrative coordination as necessary (meal orders for meetings, spreadsheets, etc.)
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  • The Paramount
    Usher
    The Paramount Sep 2014 - Dec 2014
    Huntington, Ny, Us
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  • Street Execs Management
    Content Manager
    Street Execs Management May 2013 - Jul 2014
    -Update content for websites in the Street Execs Media Network: DJServicePack.com & everyinstrumental.com-- Increased EveryInstrumental.com's daily viewership from 3,000 to 25,000+ (pageviews).-- Pushed djservicepack.com beyond 1 million hits/month (12 months straight); instrumental in breaking numerous traffic records-- Increased YTD monthly views each month past 1 year of service-Community Management and Content Creation via Twitter, Facebook, & Instagram for multiple brands and artists managed by Street Execs-Write SEO content for specific keywords in order to drive search traffic-Create tour calendars/itineraries for 2 Chainz's tour crew (America's Most Wanted Tour, 2 GOOD 2 Be TRU Tour) -Strategize business development opportunities for the company-- Advised/Educated upper management on Reddit, using the platform to extend brand reach via viral marketing-Network with industry professionals to extend brand reach and acquire exclusive content-Use musical ear to assist in the placement of beats/tracks for artists-Promote artists under the Street Execs umbrella (2 Chainz, Travis Porter, Cap1, Young Dolph)
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  • Street Execs Management
    Content Management Intern
    Street Execs Management May 2013 - Aug 2013
    -Update content for websites in the Street Execs Media Network: DJServicePack.com & everyinstrumental.com--Upload new material daily while also filling out back catalogs-Use SEO to drive search traffic-Edit blog posts for spelling/grammar/formatting-Strategize business development opportunities for the company-Use musical ear to assist in the placement of beats/tracks for artists-Promote artists under the Street Execs umbrella (2 Chainz, Travis Porter, Cap1, Jose Guapo)
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  • Red Kotton
    Office Assistant / Social Media Intern
    Red Kotton Jun 2013 - Sep 2013
    -Coordinate and advise company on all digital and technical inquiries, decisions, and purchases-Create/manage social media accounts for label, while strategizing growth opportunities-Capture and edit photos/video for website & social media outlets
  • Rival Entertainment
    Box Office Intern
    Rival Entertainment May 2012 - May 2013
    Atlanta, Georgia, Us
    -Trained to use TIcketmaster & Ticket Alternative ticketing programs.-Set-up and soundcheck for touring acts.-Create social-media marketing posts for Facebook, Twitter, and e-mail for Rival Entertainment venues--Venues: Center Stage-The Loft-Vinyl, Atlanta Civic Center, Cobb Energy Centre, Arena at Gwinnett Center-Manual labor and golf cart (with trailer hitch) driving skills to increase flow and efficiency of music festivals--Festivals: Party in the Park at Centennial, Virginia Highland Summerfest, Midsummer Music & Food Festival, Star 94 Jingle Jam
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  • The Georgia Theatre
    Intern
    The Georgia Theatre Sep 2011 - Jan 2012
    Athens, Georgia, Us
    -Responsible for Social Media Awareness of concerts at the Georgia Theatre-Upkeep of digital presence of the Georgia Theatre, including Foursquare, CitySearch, Yelp, Yahoo, and similar sites.-Graphic design of posters using Adobe Photoshop-Office work, including press releases, sorting handbills/posters, hospitality for performing artists, and hanging posters inside of the venue.
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Matthew Tompkins Skills

Social Media Facebook Social Media Marketing Press Releases Blogging Event Planning Social Networking Photoshop Final Cut Pro Music Entertainment Marketing Twitter Powerpoint Microsoft Excel Editing Creative Writing Microsoft Word Content Management Seo Wordpress Dreamweaver Film A&r Music Industry Pro Tools Graphic Design Flash Imovie Avid Music Production Video Publicity Video Editing Ftp Cpanel Concerts Adobe Photoshop Email Marketing Marketing Analytics Crm Databases Marketing Automation Customer Segmentation Strategy Mailchimp Marketo

Matthew Tompkins Education Details

  • The University Of Georgia
    The University Of Georgia
    Digital And Broadcast Journalism
  • Uga Music Business Program
    Uga Music Business Program
    Certificate
  • Dunwoody High School
    Dunwoody High School
    College Prep

Frequently Asked Questions about Matthew Tompkins

What company does Matthew Tompkins work for?

Matthew Tompkins works for Stadium Goods

What is Matthew Tompkins's role at the current company?

Matthew Tompkins's current role is CRM Wizard πŸ§™ | Stadium Goods πŸ‘Ÿ | Ex-HelloFresh πŸ‹β€πŸŸ©, Ex-CLEAR ✈️.

What is Matthew Tompkins's email address?

Matthew Tompkins's email address is ma****@****rme.com

What is Matthew Tompkins's direct phone number?

Matthew Tompkins's direct phone number is +151879*****

What schools did Matthew Tompkins attend?

Matthew Tompkins attended The University Of Georgia, Uga Music Business Program, Dunwoody High School.

What skills is Matthew Tompkins known for?

Matthew Tompkins has skills like Social Media, Facebook, Social Media Marketing, Press Releases, Blogging, Event Planning, Social Networking, Photoshop, Final Cut Pro, Music, Entertainment, Marketing.

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