Matthew Everitt Email and Phone Number
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I am Ethan and Kaitlyn’s Dad and a trusted CFO and consigliere to entrepreneurs, creatives and innovators doing good things in the world. I was the co-creator and executive producer of NBC’s World of Dance with Jennifer Lopez and served as CFO for StoryFile, the pioneering conversational AI company, as well as multiple media, advertising, sports, fitness and entertainment companies with successful exits. I am a graduate of the McGuire Center for Entrepreneurship at the University of Arizona and serve on the board of directors of the national nonprofits Games for Change and Compassion Prison Project.My new venture, The Good CFO, is the culmination of more than 20 years of experience supporting and scaling up dozens of organizations at the intersection of media, technology and impact. The Good CFO is a collective of fractional CFOs, analysts, accountants, and HR professionals that provide accounting, finance, HR and recruiting support to organizations doing good in the world - anything from helping a startup set up their books for the first time (which we often do for free) to outsourced accounting and fractional CFO support for companies at all stages (bookkeeping, fundraising, forecasting, investor grade financials and reporting, strategic planning, etc.). Who I love to connect with:- Young professionals looking for mentorship- CFOs looking for community - Entrepreneurs at all stages looking to accelerate success- Nonprofits needing a CFO (even if you can’t afford one)- Organizations looking for a keynote speaker on entrepreneurship
The Good Cfo
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Founder & Managing PartnerThe Good Cfo Nov 2023 - PresentThe Good CFO is a one-stop, full-stack financial operations partner providing accounting, finance, HR and CFO services for startups to mid-market companies in media, advertising, entertainment and technology. -
Treasurer & Board Member (Nonprofit)Games For Change Feb 2024 - PresentNew York, UsSince 2004, Games for Change has empowered game creators, students, educators, and social innovators to drive real-world impact through games and immersive media. -
Fractional Cfo, Treasurer & Board Member (Nonprofit)Compassion Prison Project Sep 2023 - PresentLos Angeles, Ca, UsCPP’s mission is to create trauma-informed prisons and communities, breaking the cycle by educating about childhood trauma and teaching ways to heal from it. -
Fractional Cfo & Advisor (Nonprofit)9/11 Day Jan 2020 - PresentIrvine, California, UsMyGoodDeed is the prominent nonprofit that annually organizes the September 11 National Day of Service and Remembrance ("9/11 Day"), the nation's largest annual day of charitable service, with more than 35 million people observing September 11 by engaging in good deeds, volunteering and supporting charitable causes of their choosing. -
Fractional CfoIdea Hall Oct 2022 - PresentCosta Mesa, Ca, UsIdea Hall is a creative communications agency focused on using talent and technology to be Champions of All Things Good. -
Advisor & Board TreasurerApiary Digital Oct 2018 - PresentPort Townsend, Washington, UsApiary is a women-ran collective of some of the world’s top performance marketing consultants who love driving extraordinary business results for high growth DTC e-commerce and B2B SaaS brands but want the flexibility to live their story. -
AdvisorXtra May 2022 - PresentNew York, Ny, UsXTRA is a B2B software firm powering health and fitness applications with reliable 3D motion-tracking technology. Supporting the full AI development lifecycle (data generation, model training, annotation, etc.), their models are used for understanding physical strength, aerobic, postural, and body data that allows MSK and health providers to deliver better outcomes and ROI at scale. -
Founding MemberThe F Suite Mar 2023 - Mar 2024New York, Ny, UsThe F Suite is an independent, invitation-only community platform for CFOs of leading high-growth technology companies and venture capital funds. -
Chief Financial OfficerStoryfile Jan 2022 - Nov 2023Los Angeles, Ca, UsStoryFile combines storytelling & video with the power of AI, for a more human way to engage and communicate. -
Co-Creator & Executive Producer, Nbc World Of DanceWorld Of Dance Mar 2016 - Feb 2022Fullerton, Ca, UsOur primetime dance competition series with Jennifer Lopez aired four seasons on NBC and premiered as the #1 new summer TV series in 2017 with 10.1 million average weekly viewers. In collaboration with Universal Television Alternative Studio and Nuyorican Productions, the show gave dancers the platform to showcase their talents for the opportunity to receive a life-altering grand prize of $1 million and the title of best dancer in the world. -
Cfo & Member Of The BoardWorld Of Dance Jul 2012 - Feb 2022Fullerton, Ca, UsAs an early advisor, officer and major shareholder in World of Dance, I’ve helped grow the organization from a handful of dance competitions and less than 100,000 followers online to one of the world’s preeminent dance entertainment brands spanning a hit TV show on NBC, global content and licensing programs, a digital media platform with more than 20 million followers, and live tours and dance competitions reaching 25+ countries across the U.S., Europe, South America, and Asia. -
CeoWorld Of Dance Aug 2016 - Jan 2020Fullerton, Ca, UsDuring my tenure as CEO, the organization launched its successful TV show on NBC, multiple global live tours including the opening act for the Jennifer Lopez It’s My Party Tour, brand license deals including one of the first dance metaverses in Avakin Life, in-game entertainment for the Dallas Mavericks, a joint venture in the dance fitness space with U-Jam Fitness, and other new revenue channels. -
ConsigliereColumn Five Jun 2012 - Nov 2019Newport Beach, California, UsFounded in 2009, Column Five is a B2B-focused creative agency that helps ambitious brands find and tell their best stories to drive real results. I advised the co-founders and leadership team in building an award-winning culture that is thoughtful and human first, and architected the financial operation that supported the company's growth. -
AdvisorRebel Ventures Dec 2016 - Jun 2018New York, Ny, UsRebel Ventures is the leading sports digital strategy and tech venture firm delivering strategic planning, revenue optimization and technology innovation for iconic global sports brands, entertainment companies and start-ups impacting the world of sports and technology. -
AdvisorVisage Mar 2014 - Dec 2017Irvine, Ca, UsThe design tool for content marketers. Make stunning graphics in minutes with Visage. Visage was born out of Column Five, an industry-leading infographics and visual content agency with offices in Newport Beach, CA and Brooklyn, NY. -
AdvisorMoon Tide Agency Jan 2015 - Dec 2016El Segundo, California, UsMoon Tide is a full-service agency and division of The Golden State Company, connecting thoughtful, active and forward-looking audiences everywhere with inspiring content and campaigns. They work with a national network of lifestyle brand partners, creating content and campaigns for their audiences across all platforms. -
AdvisorRoadtrip Nation Sep 2015 - Jun 2016Costa Mesa, Ca, UsRoadtrip Nation creates and distributes best-in-class career exploration content, products, and experiences to help individuals pursue fulfilling careers based on what’s important to them. They are one part media company, one part career education platform, and one hundred percent mission-driven. -
CfoFort Ashford Holdings Jan 2011 - Jan 2012Irvine, California, UsHired to oversee the holding company's finance organization, treasury and risk management activities, controller functions, information systems, and taxes while serving as an advisor and mentor to leaders in subsidiary companies, helping to guide strategy and operations. Acquired and stabilized public company carrying $1 billion debt load out of bankruptcy through focus on quality, process improvement, and financial discipline. -
Regional Director Of Finance & AdministrationCossette Aug 2008 - Jan 2011Quebec City, Quebec, CaCossette was the largest Canadian publicly traded marketing communications firm with $200 million in annual revenues. Since 2006, I held multiple, simultaneous positions / titles within the firm. Selected to provide financial and operational leadership and drive continual improvement and business growth for Cossette’s U.S. region companies PainePR and Rocket XL, with P&L responsibility. Directed staff across all finance and administration functions including working capital management, financial reporting, Bill 198 (Sarbanes Oxley) and internal control compliance, tax planning, HR, and IT functions. -
CfoRocket Xl (Now Camp Playa) Aug 2008 - Jan 2011Asked by CEO/Founder of Rocket XL to join and guide the management team in strategic planning and decision-making processes of one of the world's first social media agencies. Led effective restructuring efforts to return company to profitability after the unprecedented business decline resulting from the economic recession.
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CfoPainepr (Now Citizen Relations) Mar 2006 - Jan 2011Irvine, Ca, UsRecruited in 2006 by CEO/Founder of PainePR to drive quality initiatives in finance and operations. Led Canadian GAAP, internal control, financial reporting, HR and IT functions. Innovated management reporting tools praised as the “Ferrari of management systems" by parent company leadership, and served on the executive leadership team that guided the company to numerous industry awards for creative excellence and "best place to work". -
General ManagerOrange County New Year'S Eve Music Festival Apr 2005 - Mar 2006Following the successful sale of Vision Entertainment, invited by the founder to join this start–up. Provided financial and operational leadership and directed 7 staff members in managing a $2 million event budget. Generated an unprecedented $1 million in media sponsorship in the first year of the event, attended by more than 15,000 people.
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Vice President Of Finance & AdministrationVision Entertainment Oct 2003 - Mar 2005Recruited by the three owners to position this media, events, and entertainment company for sale. Brought credibility to the financials, authored the business plan, led the company through a successful first audit, reduced costs and grew EBITDA by 185% within 12 months, and successfully consummated a successful exit to private equity group Great Hill Partners. Served on the post-acquisition executive leadership team responsible for the acquisition, roll–up, and consolidation strategy.
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Senior Financial Analyst / Direct Marketing ManagerNeurosmith Sep 2001 - Apr 2003Chosen for entrepreneurial vision by the Controller to oversee financial reporting and analysis. Developed annual operating plans and provided strategic support for key decisions on product pricing, distribution, and marketing. Streamlined and automated the manual reporting process, eliminating 50% of the financial analyst role. Lobbied for a direct marketing division and secured a $32,000 budget, producing $225,000 in gross income the first year.
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PartnerNolan Everitt Designs Jun 1999 - Sep 2001Joined a growing family business providing vision and leadership across finance, marketing, and sales. Initiated a business expansion plan, securing financing and executing the launch. Implemented financial controls and a cost accounting system, built an order management database system from scratch, designed, programmed, and launched the company's first website, and reorganized the business as an LLC. Introduced two new product lines and directed marketing and direct sales efforts that increased revenue by 45% over two years.
Matthew Everitt Skills
Matthew Everitt Education Details
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University Of ArizonaEntrepreneurship -
Keller Graduate School Of ManagementAccounting & Financial Management
Frequently Asked Questions about Matthew Everitt
What company does Matthew Everitt work for?
Matthew Everitt works for The Good Cfo
What is Matthew Everitt's role at the current company?
Matthew Everitt's current role is The Good CFO • Media, Entertainment, Software/SaaS, Nonprofits • Speaker, Mentor, Impact Investor • Former EP NBC World of Dance • Do good things with good people.
What is Matthew Everitt's email address?
Matthew Everitt's email address is ma****@****nce.com
What is Matthew Everitt's direct phone number?
Matthew Everitt's direct phone number is +171442*****
What schools did Matthew Everitt attend?
Matthew Everitt attended University Of Arizona, Keller Graduate School Of Management.
What skills is Matthew Everitt known for?
Matthew Everitt has skills like Leadership, Direct Marketing, Information Systems, Social Media, Strategic Partnerships, Corporate Finance, Sales, Start Ups, Nonprofit Management, Software As A Service, Financial Modeling, B2b Software.
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