Matthew Fagnan Email & Phone Number

Edmonton, Alberta, Canada

Led the resolution of complex, systemic UX challenges across the product ecosystem, aligning with the 2025 North Star and platform vision.Consolidated mobile and web design systems and launched a research advisory council to integrate user insights into the design process.Delivered a comprehensive UI and design language redesign, while also driving key projects like the list view overhaul and organization-wide system simplification.Shaped product automations and the product-led expansion design system to enhance efficiency and support future growth.Provided interim leadership for a team of 25 designers, ensuring continued progress during a critical phase without a dedicated leader.

Edmonton, Canada Area

Crafted and delivered strategic visions that helped shape product and company strategy, and influenced multiple defining objectives.Led major product innovations and UX enhancements, including the redesign of the mobile app, calendar interface, and consistent patterns, driving significant improvements in user experience and engagement.Elevated operational excellence, by standardizing practices, streamlining design processes, and scaling design operations, including transitioning to remote work and integrating new research tools.Developed and mentored a high-performing design team, growing design leadership, managing career levels across disciplines, and ensuring strategic alignment and team cohesion.

Edmonton, Alberta, Canada

Pioneered foundational processes and frameworks as a founding member of a cross-functional-leadership-team, including the 3 questions framework, which shifted the product team's focus from features to problem-solving.Led major product innovations such as the Client Hub, transforming how consumers experience Jobber, and introduced Work Requests, a central place to collect all incoming work.Designed and implemented scalable systems for layout and templates in Jobber's web product, along with a journey-based and transactional email system, enhancing consistency and efficiency across teams.Structured and standardized key practices, including sprint reviews, 360 feedback, and IC levels systems for Design and Engineering, driving transparency, feedback culture, and equitable evaluation.Managed design the entire design team during periods of transition, including building the Growth Design discipline, and creating onboarding processes to support scaling and growth.

Edmonton, Alberta, Canada

Hired as the second designer and quickly delivered a major overhaul of getjobber.com within six weeks, establishing the foundation for the company's design language.Started managing the design team in January 2015, and initiated Jobber’s first design system, which laid the groundwork for the design language that shaped Jobber products for the next 7 years.Established and evolved Jobber’s design maturity, integrating product and market design teams, which drove a systematic approach to consistent user experiences.Led significant projects including the unlocking the mobile web channel, Howdy (an internal tool for team engagement), and the original design and build of the mobile app.Drove structural changes in front-end development, eliminating duplication in CSS and creating a scalable system based on the new design system.

Edmonton, Alberta, Canada

My personal brand. Have used freelance throughout my career to take on challenges outside the norm and rounding myself out as a designer. Thought me the ropes of budgeting, project management, and a whack load of other skills.Almost nothing happens under this brand anymore, but too proud shut it down.

Edmonton

At Starburst (now known as FKA), I focused on advancing my digital career while contributing to the company’s growth from a small team to over 10 skilled professionals. I led the design, pitch, and development of numerous large interactive projects and played a key role in hiring and mentoring less experienced designers. Embracing new challenges, I transitioned to a startup environment, taking a calculated risk to tackle fresh opportunities and obstacles.

Edmonton

Oversaw art and creative direction for several prominent Edmonton-based brands, including Edmonton Public Libraries, Edmonton International Airport, Alberta Volunteer Fire Fighters, Stollery Children's Hospital, Churchill Square, and Tix on the Square. Managed creative resources, planning, and hiring, effectively leading the department in the absence of a full-time Creative Director.

Edmonton, Alberta, Canada

Laid the foundation for my design career by immersing myself in various design disciplines, including traditional graphic and web design, web development, video production, and outdoor advertising. Gained extensive experience by leading creative and technical execution on numerous projects, tackling both familiar and unfamiliar aspects of design.