Matthew Fanelli Email & Phone Number

Stamford, Ct, Us

Develop the digital strategic vision and value proposition to bring the organization to the next levelCreate opportunities for marketers to do hyper targeted campaigns utilizing local, national, ad networks and social network websitesWork with a large sales staff of 70+ located in 48 offices across the US to make large scale presentations to agencies such as Avenue A Razorfish, Mediaedge, OMDDevelop a search strategy to provide search campaigns on a geo-targeted basisResponsible for contractual agreements with digital publishers such as AOL, IVillage, About.com etc.Develop and initiate digital process efficiencies for the companyResponsible for maintaining the relationship with DoubleClick Dart and Pointroll as 3rd party ad serversResponsible for the launch and implementation of new web partners as well as new targeting capabilitiesKey liaison to Time Inc. digital on new initiatives and programsDirect all other departments on the digital vision and strategic direction

New York, Ny, Us

P/L responsibility for $15 million in digital revenueResponsible for 200% annual revenue increasesInitiated and developed programs to recruit and motivate staff including bonus structure and contestsDeveloped and initiated online staff and print sales staff training programsResponsible for the sales, implementation, and management of online classified verticals; Cars.com, CareerBuilder, and HomescapeResponsible for developing and implementing all expense and revenue budgetsManaged the Online Team of fifteen full time employees Responsible for 25% growth of web traffic through marketing effortsRegularly presented to Corporate Operating Committee on the future of New MediaWorked closely with Executive Level Management on sales initiatives and site development

P/L Responsibility for $5 million in digital revenueManaged all sales transactions in the Northeast and Southeast territoriesManaged all operations of the computer vertical – training customers, sales reporting, public relations and marketingDeveloped the execution of all special events in conjunction with online partners to increase website trafficDeveloped a sales market by introducing buyers and sellersProvided online solutions for excess inventory to major companiesDeveloped new channels of distribution for surplus inventory and assets