Matthew Fang Email & Phone Number

中国 广东 深圳

Shenzhen, Guangdong, China

About the company:● E-cigarette start-up with 2 rounds of VC funding (25 million RMB in total)● Owner and developer of closed-pod system c-cigarette brand EVOVE;● I was the first person to be in charge of the brand's oversea business;● Oversea market focus: North America, and the European UnionScope of Responsibilities:Marketing● In charge of holistic marketing planning for EVOVE, and of the plan's execution (both online and offline);● POSM: fully responsible for EVOVE's oversea point of sales material program, from program proposal to final material delivery;● Trade Shows & Exhibition: yearly planning of EVOVE's oversea trade shows, coordination with relevant suppliers, on-site supervision during trade showsOversea Business Development● Product pricing: conduct competitor research via online & offline channels, and setup zone pricing for EVOVE products in different target markets;● Client acquisition: generate business leads through different channels, targeting potential country/regional sole distributors;● Formulate different distributor policies for different markets, coordinate with distributors to setup country/regional marketing plan and sales target;● Passive lead generation: use online marketing tools (SEO, SNS marketing, etc.) for in-bound marketingOversea B2C Website Project● Fully responsible for EVOVE's oversea website project: from proposal to website builder prospecting, all the way to website's deployment and subsequent operations;● Oversea B2C e-commerce: inventory management, stock management, SEO, traffiking, return policies' setup, and oversea warehouse management;● Project tracking: use tools such as Google Analytics to track and analyze relevant data; regular optimization of traffiking, customer acquisition, and conversion tacticsProduct Compliance● Coordinate with R&D staff to follow up on EVOVE product's TPD notification in the EU, as well as FDA's PMTA registration in the USA

United Kingdom, China

New Product Launch● In Charge of Overall Planning, Execution, and Monitoring of New Product Launch Campaign (Online and Offline)● Go-to Marketing Strategies of New Products● Direct In-house Design Team on New Products’ Packaging and Marketing Collateral Designs● Coordinate with Rev-Tech Team in Other Locations to Push Forward All Relevant Marketing Efforts of Newly-Launched ProductsOnline Marketing● In Charge of New Rev-Tech Official Website Project(www.rev-tech.com) and Rev-Tech Online Store Project(www.rev-store.com), from Conception to Final Delivery● Develop Stable Online Influencer Network (YouTuber, Instagramers, Websites, etc.) for Rev-Tech, Maintain Good Relation with All Stakeholders● Collaborate In-house to Form Effective Online Marketing Strategies, and Setup Relevant KPIs;● Regular Tracking of Online Marketing KPIs, and Readjust Strategies to Ensure Maximum ResultsMarketing Collaterals● Build Stable Service Provider Network for Rev-Tech ’s Marketing Collateral Projects, and Ensure Its Efficiency● Collaborate with In-house Design Team to Develop Marketing Collateral Package for Rev-Tech, and all Other Designs Derived from the Brand’s KVs● Ensure Timely Delivery of All Marketing Collaterals’ Designs and ProductionTeam Building and Management● Define Roles and Scopes of Responsibilities of All Rev-Tech Marketing Staff● Setup and Track Relevant KPIs for Rev-Tech Marketing Team● Provide On-Job Training to Junior StaffMarket Monitoring● Monitoring and Analysis of Market Trend (source: ecigintelligence.com and B2B clients)● Relevant Regulatory Tracking in Key Markets (source: ecigintelligence.com and other service provider)● Monthly Reporting on Popular New Products and New Technologies, Provide Input on New Product Development

Shenzhen, China

Achievements● Renovation of Hangse HPG e-liquid ranges’product indentity has been successful in the UK. The new product range currently has 10% market share by physical distribution in the country● Took charge of the building of Hangsen.com with service providers. The website has significantly boosted online B2B inquiries since its launch● Conducted comprehensive US market report in Feb. 2017 that provided significant referential value for the company's planning and strategy for the US in 2017 - 2018Job DescriptionsOnline MKT● Brand Website Building – conception and proposal of Hangsen.com in line with brand identity. Collaborate with service provider to build the website in 6 weeks● Brand Website Operation – product landing page artwork proposal, update of site content and maintenance of BO and FTP server● SNS Marketing – promote Hangsen brand and product on SNS platforms: Facebook, Instagram, etc. Collaborate with online influencer. ● Yearly planning and execution of Brand’s EDM campaigns Offline MKT● Conception of new products’ KV, packaging, MKT collaterals and sales pitch, collaborate with graphic designer to finalize relevant artworks. ● Copy writing and graphic design brief for Hangsen brand brochure, collaborate with graphic designer to finalize the artwork.● Take part in the conception of Hangsen brand’s booth design, MKT collaterals and on-site promotion activities for trade showsBrand Concept and Promotion● Brand concepts, KV proposals, packaging design conception, and relevant MKT collaterals of Hangsen brand’s HPG and HVG e-liquid ranges. Writing and execution of their CPs.Market Research● Conduct market researches and submit reports in line with the management’s strategic guidelines● Follow news update in the industry and report to management for referenceProduct Packaging● Work with compliance department to generate TPD / FDA-complaint product packaging wording and packaging design, and take charge of their update and maintenance

Shenzhen, China

Achievements● Achieved more than double sales growth for US（$4 million->$11 million）, yearly referral traffic growth 72%(2015)● In-house English Youtube Channe1 grew to 18K subscribers,made and uploaded the first review video of Xiaomi Miband 1S, significantly boosted website traffic and sales: https://www.youtube.com/watch?v=DUQxZvtTDTc● France country sales ranking rose from Top10 to Top3 during late 2013 to 2014Job Descriptions● Holistic planning of online promotion projects for relevant country’s market● Weekly traffic and sales analytics of Tinydeal.com via Google Analytics/BI● Planning and execution of trafficking and online promotion events: forums, SNS, blogs, online influencers, Yahoo, etc.● Production and editing of product review videos for in-house Youtube channel● Management and promotion of in-house blog, composition of product review articles● Development and maintenance of online influencer network