Matthew Fang Email & Phone Number

中国 广东 深圳

Shenzhen, Guangdong, China

• About the company:
• E-cigarette start-up with 2 rounds of VC funding (25 million RMB in total)
• Owner and developer of closed-pod system c-cigarette brand EVOVE;
• I was the first person to be in charge of the brand's oversea business;
• Oversea market focus: North America, and the European UnionScope of Responsibilities:Marketing
• In charge of holistic marketing planning for EVOVE, and of the plan's execution (both online and offline);

United Kingdom, China

• New Product Launch
• In Charge of Overall Planning, Execution, and Monitoring of New Product Launch Campaign (Online and Offline)
• Go-to Marketing Strategies of New Products
• Direct In-house Design Team on New Products’ Packaging and Marketing Collateral Designs
• Coordinate with Rev-Tech Team in Other Locations to Push Forward All Relevant Marketing Efforts of Newly-Launched ProductsOnline Marketing
• In Charge of New Rev-Tech Official Website Project(www.rev-tech.com) and Rev-Tech Online Store Project(www.rev-store.com), from Conception to Final Delivery

Shenzhen, China

• Achievements
• Renovation of Hangse HPG e-liquid ranges’product indentity has been successful in the UK. The new product range currently has 10% market share by physical distribution in the country
• Took charge of the building of Hangsen.com with service providers. The website has significantly boosted online B2B inquiries since its launch
• Conducted comprehensive US market report in Feb. 2017 that provided significant referential value for the company's planning and strategy for the US in 2017 - 2018Job DescriptionsOnline MKT
• Brand Website Building – conception and proposal of Hangsen.com in line with brand identity. Collaborate with service provider to build the website in 6 weeks
• Brand Website Operation – product landing page artwork proposal, update of site content and maintenance of BO and FTP server

Shenzhen, China

• Achievements
• Achieved more than double sales growth for US（$4 million->$11 million）, yearly referral traffic growth 72%(2015)
• In-house English Youtube Channe1 grew to 18K subscribers,made and uploaded the first review video of Xiaomi Miband 1S, significantly boosted website traffic and sales: https://www.youtube.com/watch?v=DUQxZvtTDTc
• France country sales ranking rose from Top10 to Top3 during late 2013 to 2014Job Descriptions
• Holistic planning of online promotion projects for relevant country’s market
• Weekly traffic and sales analytics of Tinydeal.com via Google Analytics/BI