Matt Cyr Email and Phone Number
Matt Cyr's Location
Charleston County, South Carolina, United States, United States
Matt Cyr's Contact Details
Matt Cyr work email
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Matt Cyr personal email
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Matt Cyr phone numbers
About Matt Cyr
* AI consultancy founder bridging the gap between AI hype and reality.* Results-focused, sales- and revenue-driving executive helping clients solve brand and business challenges.* Smart, trusted advisor for C-level leadership. * Combine expertise as an agency strategist and new business lead with deep client-side experience working for some of the top universities and hospitals in the country.* Strategic leader on large-scale brand, marketing and digital engagements for dozens of hospitals, health systems, academic medical centers, colleges and universities.
Matt Cyr's Current Company Details
Matt Cyr Work Experience Details
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Founder & PresidentLoop Ai Agency May 2024 - PresentAl is progressing so fast that many people feel lost or left behind. They know there's potential to improve their personal and professional lives, but aren't sure where to begin. Loop helps close the gap between hype and reality. It was founded on the idea that AI can benefit humanity, but only if humans are “in the loop” and guiding its creation and use. Our particular focus is on strategically connecting the dots between the current and future of marketing in order to create real brand and business value for our clients.
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Ai ConsultantIndependent Consultant Apr 2024 - PresentWindsor, CaI partner with AI consultancies to provide strategic consultative services to clients looking to benefit from the incredible potential of artificial intelligence. -
Vp, Group Director Of Industry StrategistsPrimacy Feb 2021 - Mar 2024Farmington, Connecticut, UsIn this role, I led a team of senior industry-focused strategists in Education, Healthcare, Financial Services and Manufacturing. Our collective focus was to drive agency growth by harnessing our industry expertise to help our clients achieve their brand and business goals.• Responsible for more than $15 million in new business sales, including $6 million in 2023• Leading Primacy's AI initiative, identifying solutions to bring to clients and prospects.• Member of the leadership team developing and implementing the company’s strategic plan• Have worked with and at many of the top universities and hospitals in the country -
Managing Director Of EducationPrimacy Jun 2020 - Mar 2024Farmington, Connecticut, UsAs the Managing Director of Education, I helped our clients build their brands, communicate their strengths and market their academic offerings in order to succeed in the ever-changing education landscape. My strategic philosophy was honed through a combination of deep agency experience and more than 20 years in marketing and communications leadership roles at some of the top universities and hospitals in the U.S.In my time at Primacy I was fortunate to work with many great institutions, including UCL (University College London), MIT, Rice University, Cornell University and the University of Pittsburgh. Prior to joining Primacy, I held leadership positions in branding, digital marketing and content strategy at Northeastern University, Clark University, Boston Children's Hospital, Brigham and Women's Hospital and Dana-Farber Cancer Institute.
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Vice President And Practice Area Lead For EducationPrimacy Sep 2016 - May 2020Farmington, Connecticut, UsAs the Practice Area Lead for Education, I was responsible for securing new client opportunities, developing strategies to support our clients' success and sharing commentary and thought leadership through industry publications and speaking engagements.In my first three-plus years at Primacy I worked as a strategist for some of the world’s top universities, including MIT, Cornell University, UCL (University College London) and Rice University.
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Director Of Digital MarketingClark University Mar 2014 - Aug 2016Worcester, Massachusetts, UsIn this role I was responsible for the Digital Marketing team at Clark, which recently launched Phase 1 of a complete website redesign on the Drupal CMS and Acquia platform, including the Acquia Lift personalization engine. Early results of the work were positive. In the first three months post-launch:• Overall traffic grew more than 15%. • There was a nearly 240% increase in traffic to the site from social media channels.• Traffic from mobile phones increased 42%, while traffic from tablets increased 6%.• There was an 11% conversion rate on My Journey, the custom content personalization tool for prospective students; this beat industry average of approximately 10% for form completion.As part of the redesign and relaunch, we created two new content hubs that bring Clark and its research to life every day.• Traffic to the content on these hubs increased significantly compared to traffic to similar content in the previous year.• Social media reach of this content grew significantly, with top articles having a greater than 120% social reach than similar content prior to launch. -
Director Of Digital StrategyNortheastern University College Of Professional Studies Nov 2012 - Mar 2014Boston, Ma, UsLed digital marketing team to increase enrollment and enhance reputation at one of the top colleges for motivated professionals seeking advanced degrees.• Guided strategy and tactical implementation for two websites, LinkedIn, Google+ and YouTube• Ensured that content was engaging, compelling and optimized for high-quality organic traffic• Developed a comprehensive plan to enhance the college’s website• Utilized Google Analytics and Salesforce to glean valuable information about site performance• Launched and published a blog as a thought leadership platform for college faculty and staff• Built the Digital Team from scratch, creating and hiring new positions• Led a competitive RFP process to select a new digital agency for the college -
Content Director & Managing EditorBoston Children'S Hospital Feb 2012 - Sep 2012Boston, Ma, UsI set the strategic content agenda for the 30,000 page website, two blogs, mobile app, Facebook pages, Twitter accounts and print communications at one of the world’s top pediatric hospitals and research organizations.• Conceptualized and implemented an editorial calendar to ensure content was in the right market with the right audience at the right time• Utilized SEO keyword analysis in development of web content• Established, tracked and managed content-related metrics• Ensured editorial quality, consistency, voice and clarity• Managed the six-person content team• Launched Children’s MyWay mobile app to improve wayfinding and customer experience -
Director Of Patient & Family CommunicationsBoston Children'S Hospital Dec 2009 - Feb 2012Boston, Ma, UsI directed a team of writer/editors, including a physician; a social media specialist; a videographer and a patient communications specialist. Responsibilities included a consumer blog focused on child health, a quarterly magazine and patient materials.Accomplishments included:• Helped develop one of the most comprehensive and successful hospital social media programs in the country• Increased traffic to the Thriving blog by 40% in one year• Spoke at South by Southwest Interactive in 2011• Won several awards for social media and content activities• Featured in the March 2011 Modern Healthcare magazine on building a social media strategy.
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Manager Of Public AffairsBoston Children'S Hospital Sep 2001 - Dec 2009Boston, Ma, UsLed writers, editors, designers, photographers and videographers in communicating with patients and families and the internal audience.Accomplishments included:• In 2009, launched Thrive, the first pediatric hospital blog in the country; in 2010, it was named one of the best pediatric health blogs in the United States by Parent and Child magazine.• In 2008, spent 10 days in Ghana photographing, videotaping and blogging about a surgical team’s mission to operate on children with congenital heart defects. This led to stories on Good Morning America and boston.com: http://abcn.ws/ghanaCHB and http://bo.st/ghana2008.• Developed engaging content for the hospital’s Facebook page, which is one of the largest of any hospital in the world.• Produced Dream, quarterly magazine, and its online counterpart, Dream Online. Also produced Children’s News, an employee newsletter, and Pediatric Views, a referring physician newsletter.As senior editor of the above-mentioned publications, I was responsible for:• Proofreading and copyediting to ensure consistency • On time and on budget delivery of publications and other communications • Assigning stories and setting word counts • Setting and implementing editorial and production schedules • Managing photo, illustration and printing budgets• Writing features and shorter pieces
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Senior WriterBoston Children'S Hospital Jul 2000 - Sep 2001Boston, Ma, Us• Editor and primary writer of Children’s News and Pediatric Views• Wrote feature articles and helped establish editorial direction for Dream magazine, which launched in 2001 as the hospital’s first magazine for patients and families
Matt Cyr Skills
Blogging
Social Media Marketing
Social Media
Newsletters
Digital Marketing
Editing
Content Development
Facebook
Publications
Web Content
Writing
Management
Healthcare
Content Marketing
Marketing Communications
Public Speaking
Strategy
Internal Communications
Copy Editing
Team Leadership
Health Care Communications
Higher Education
Editorial
Integrated Marketing
Marketing
Leadership
Communication
Ghostwriting
Seo
Creative Direction
Brand Communication
Branding Initiatives
Strategic Communications
Content Management
Corporate Communications
Search Engine Optimization
Message Architecture
Health Communication
Magazines
Feature Articles
Proofreading
Storytelling
Crisis Communications
User Experience
Video
Content Strategy
Web Content Writing
Public Relations
Project Management
Personalization
Matt Cyr Education Details
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James Madison UniversityPsychology -
H.B. Woodlawn
Frequently Asked Questions about Matt Cyr
What company does Matt Cyr work for?
Matt Cyr works for Loop Ai Agency
What is Matt Cyr's role at the current company?
Matt Cyr's current role is Marketing AI Agency Founder / Healthcare + Higher Ed.
What is Matt Cyr's email address?
Matt Cyr's email address is mc****@****rku.edu
What is Matt Cyr's direct phone number?
Matt Cyr's direct phone number is +150879*****
What schools did Matt Cyr attend?
Matt Cyr attended James Madison University, H.b. Woodlawn.
What are some of Matt Cyr's interests?
Matt Cyr has interest in Raising Triplets, Boston Sports, Digital Communications, Social Media, Content Marketing, Music Of (Nearly) All Kinds, Bacon And Beer, Travel To Just About Anywhere.
What skills is Matt Cyr known for?
Matt Cyr has skills like Blogging, Social Media Marketing, Social Media, Newsletters, Digital Marketing, Editing, Content Development, Facebook, Publications, Web Content, Writing, Management.
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