Matt Ferris Email & Phone Number

Farnborough, England, United Kingdom

/// Product Development - Manage and prioritise the product backlog based on business value - Work closely with stakeholders to understand and document new feature requirements - Produce user stores, define requirements, and plan/design new features - Create UI mock ups to aid in the development of new product features - Work closely with the Application Architect to develop/design new features and resolve issues - Work with the testing team to define testing criteria and improve the testing process - Clarify customers’ needs and views on a new product feature for the development team - Act as a conduit between the development team and internal/external stakeholders/// Release Management - Overall responsibility for managing releases - Producing the associated documentation and communication to internal and external stakeholders - Responsible for the quality of releases and sign-off of new features - Final say on Go/No-Go decisions for a release. - Work closely with the Application Architect in producing estimates and sequencing of tasks - Produce appropriate documentation and update the operations team - Produce internal release notes and distribute these to all appropriate business users. - Produce and publish end user release notes highlighting key new features where appropriate. - Provide development update presentations to all business stakeholders/// Product Strategy - Work closely with the head of department defining the overall product vision & strategy - Ensure that the product meets the medium to long-term needs of the business - Work closely with the department head in managing and presenting the product roadmap

Surrey

Elstead, Surrey

- Provide insight to drive sales through planned, targeted marketing initiatives.- Develop, plan and execute specific on/off line marketing campaigns in-line with Pelican’s business objectives for channel growth.- Track and provide analysis of project/campaign effectiveness.- Develop and improve Pelican’s online presence and e-marketing strategy.- Improve, consolidate and protect Pelican’s brand identity.- Instigated and project managed the development of customer data portal - ‘Purchasing Intelligence’ - Forge beneficial commercial relationships through networking.

- Responsible for defining and implementing the marketing strategy for the company using the full marketing mix. This included the creation of yearly marketing plan for strategic growth and brand development.- Creation of monthly promotions - planning and execution, graphical design and delivery and monitoring.- Controlled and managed multiple 3rd party support agencies (PR, Design, Web).- Event management of B2B exhibitions & trade shows, including design of seminar presentations.- Guardian of three brands – ensuring that partner businesses work within brand guidelines.

-Constructed annual company marketing strategy for product launches and brand development by working closely with the key stakeholders as well as third party consultants. This included performance assessment, budget planning and KPI monitoring.- Managed the production of all company marketing materials for a worldwide audience, for delivery on-time and to budget. Projects included: consumer product catalogues, retailer/distributor guides, direct-mail campaigns, press and email adverts, POS material, multi-lingual product instructions.- Administered and continually developed the B2B and B2C websites. This incorporated the management of an active and busy on-line shop, forum, and a large technical product catalogue.- Developed and executed online campaigns to generate brand, product or event interest. Worked closely with e-partners to set up and negotiate affiliate arrangements. Monitored and adapted campaigns using Google analytics and inhouse bespoke software.- Used and built B2B and B2C databases and CRM systems to increase brand and product awareness through focused web-based marketing campaigns. This encompassed, website strategic and tactical design and planning, promotions, email adverts, website development and competition.- Managed planning and creation of marketing materials required for new product launches. I was actively involved in the conception, planning, briefing, creative input, copy writing, brand-control, production and distribution management.- Promoted all aspects of the Flexifoil brand by working closely with a variety of external agencies and individuals. These include: design, PR, new-media agencies, photographers, journalists/press from national newspapers, radio and television. I have experience working with Harrods, Sunday Times, Daily Express, Mens Health, BBC, Time Out, Gadget Show to name but a few.