Agency Leadership◆ Oversee cross-functional teams, including Creative, Retention, Paid Media, Web Development, and eCommerce management, ensuring seamless collaboration and execution.◆ Manage agency operations, including payroll, budgeting, hiring, and training processes to drive team efficiency and success.◆ Establish QDL Agency's Retention Program as a key offering, evolving it from an ad-hoc service to a fully integrated machine with custom data reporting, creative services, and industry-leading segmentation strategies.Strategic Client Management◆ Drive transformational growth for clients, including scaling a major influencer-backed luggage brand by 671% over two years, growing revenue from $13M to over $100M.◆ Build loyalty programs that account for 30% of clients' total net revenue, driving significant, sustained growth through customer retention strategies.◆ Resolve deliverability challenges for hundreds of brands, achieving a 100% sender reputation rating as a Klaviyo Master-Platinum Partner.◆ Direct comprehensive eCommerce strategies, guiding brands to align their Paid Media, Organic, Retention, and retail/Amazon channels for seamless customer journeys and optimized conversions.Hands-On Account Management◆ Design and implement email and SMS campaigns, including segmentation strategies, loyalty programs, and A/B testing, to maximize client revenue.◆ Build custom data reports, leveraging quantitative and qualitative analysis to identify trends, guide strategy, and drive performance.◆ Manage creative workflows, collaborating with designers to ensure high-quality deliverables aligned with brand goals.◆ Speak and participate in multiple webinars and publications for vendors like Klaviyo, Yotpo, and Attentive, showcasing industry thought leadership.

◆ Developed processes and systems for the Email & Retention program.◆ Managed multiple clients across various verticals, including celebrity-backed brands in the DTC space.◆ Built robust procedures to improve deliverability amid iOS15 and ongoing Gmail spam challenges in the industry.◆ Led weekly trainings on retention strategies, including email segmentation, design best practices, SMS strategy, and more.

◆ Build and manage the Retention Marketing program from the ground up, implementing Klaviyo and Attentive to drive over 50% of annual eCommerce revenue.◆ Oversee every aspect of the Email and SMS program, including campaign design, implementation, segmentation, and loyalty programs that contributed 42.22% of total Shopify revenue in 2023.◆ Drive overall strategy, aligning Email and SMS campaigns with larger eCommerce goals, resulting in over $350,000 in attributed revenue from email alone in 2023.◆ Develop and optimize automated workflows, improving customer retention and engagement, with SMS contributing an additional $235,000+ in 2023.◆ Expand responsibilities to broader eCommerce strategies, including Paid Media strategy development, website audits, and holistic marketing planning.◆ Generate consistent year-over-year revenue growth, with Email/SMS attribution rising from 35% in 2020 to over 51% in 2023.

◆ Fastest promoted manager in department history, advancing from L2 to Director within 10 months.◆ Led and developed a team of six, including 3 direct reports and 3 coordinators, overseeing account strategy, troubleshooting, and driving client success.◆ Directed a portfolio generating over $5M in email revenue, with six-figure attribution from email and SMS for multiple clients.◆ Developed and implemented a department-wide data reporting dashboard, training the team on its use to optimize performance tracking for all client accounts.◆ Developed retention data strategies, navigating challenges like iOS15 updates to maintain deliverability and optimize performance.◆ Collaborated with the sales team, strategizing and leading prospect discussions on the value of email and SMS marketing.◆ Acted as a liaison between creative and email teams, ensuring seamless campaign execution while managing account assignments for 30+ campaign managers.

◆ Managed up to 18 accounts simultaneously, representing diverse industries such as consumer packaged goods, lifestyle brands, and formal wear.◆ Drove 20%+ of client eCommerce revenue through email, with automation contributing an additional 10%+.◆ Generated over $250K in total email revenue across clients, leveraging strategies like segmentation, automation build-outs, and campaign planning.◆ Built retention programs from the ground up, aligning with client business goals to scale customer acquisition and retention.◆ Led team trainings on analytics, IP warming, and email strategy, fostering skill development within the department.

◆ Assisted in building SEO strategies for print-industry clients.◆ Audited client accounts from CRO and Google Analytics standpoints.

◆ Managed all aspects of marketing as a one-person team, including communications, social media (organic and paid), web design, email campaigns, and customer journey optimization.◆ Developed a comprehensive marketing plan from scratch, aligning short-term sprints with long-term goals for B2B and B2C campaigns.◆ Optimized digital channels using tools like ActiveCampaign, Google Analytics, and HootSuite, driving engagement and boosting ROI.◆ Built and maintained a marketing database of 50,000+ candidates for targeted campaigns and lead generation.◆ Created and managed the marketing budget, improving resource allocation across campaigns.◆ Recovered and optimized business profiles on Indeed, LinkedIn, and Google My Business, enhancing visibility and lead acquisition.◆ Designed and executed all internal and external communications to ensure consistent brand messaging.

◆ Developed and executed social media marketing strategies for B2B paid and organic campaigns.◆ Provided analytics of prior social media efforts and created guidelines for future projects.

◆ Planned and managed annual budgets for the Retail Experience Center (REC), identifying cost-saving opportunities and streamlining operations to increase efficiency.◆ Tracked and analyzed data trends, creating detailed briefs and presentations for leadership on client activity and future retail strategies.◆ Reviewed and overhauled operational procedures, enhancing collaboration across teams and improving resource allocation.

◆ Mentored and developed an elite group of retail employees (Athlete Squad), implementing goal-setting frameworks and providing professional development opportunities.◆ Advocated for program expansion, presenting a business case for scaling Athlete Squad initiatives into stretch opportunities and larger organizational programs.◆ Fostered a culture of growth and collaboration, equipping team members with skills to succeed in leadership roles and drive organizational impact.◆ Provided coaching and tailored development plans, aligning individual growth with Nike’s strategic objectives.

◆ Oversaw brand marketing through social media and ambassador programs.◆ Conducted surveys and market research to realign messaging, style, and branding.◆ Developed data-driven marketing strategies to enhance brand awareness and market reach.

◆ Managed social advertising budgets for brands like Puma, Citizen Watches, and HBO, acquiring additional budget support.◆ Coordinated advertising and social strategy while creating business pitches for partners like Netflix and Reddit.

◆ I proactively led an international, cross-functional team on a product development pitch.◆ I created a business framework for Bloomberg, leveraging government and privatized data.◆ I guided project roadmap and strategy using AGILE sprint cycles to meet tight deadlines efficiently.◆ I performed analysis and produced forecasting from large-scale data using SPSS, SAS, SaaS, and SQL.