Vice President Marketing
CurrentAgency Leadershipβ Oversee cross-functional teams, including Creative, Retention, Paid Media, Web Development, and eCommerce management, ensuring seamless collaboration and execution.β Manage agency operations, including payroll, budgeting, hiring, and training processes to drive team efficiency and success.β Establish QDL Agency's Retention Program as a key offering, evolving it from an ad-hoc service to a fully integrated machine with custom data reporting, creative services, and industry-leading segmentation strategies.Strategic Client Managementβ Drive transformational growth for clients, including scaling a major influencer-backed luggage brand by 671% over two years, growing revenue from $13M to over $100M.β Build loyalty programs that account for 30% of clients' total net revenue, driving significant, sustained growth through customer retention strategies.β Resolve deliverability challenges for hundreds of brands, achieving a 100% sender reputation rating as a Klaviyo Master-Platinum Partner.β Direct comprehensive eCommerce strategies, guiding brands to align their Paid Media, Organic, Retention, and retail/Amazon channels for seamless customer journeys and optimized conversions.Hands-On Account Managementβ Design and implement email and SMS campaigns, including segmentation strategies, loyalty programs, and A/B testing, to maximize client revenue.β Build custom data reports, leveraging quantitative and qualitative analysis to identify trends, guide strategy, and drive performance.β Manage creative workflows, collaborating with designers to ensure high-quality deliverables aligned with brand goals.β Speak and participate in multiple webinars and publications for vendors like Klaviyo, Yotpo, and Attentive, showcasing industry thought leadership.
