Matthew Foote work email
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Matthew Foote personal email
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I am a passionate and results-oriented digital marketing professional with over 20 years of experience in crafting and executing successful website strategies across diverse industries. I bring a unique blend of expertise in website optimization, content strategy, SEO, and HubSpot, and a strong track record of driving business growth through innovative digital solutions.Client-Centric Leadership:In my current role as a Marketing Subject Matter Expert (SME) + Client Experience Lead (CXL) at O8 Agency, I bridge the gap between exceptional client service and marketing innovation. I leverage agile methodologies and advanced tools to manage and deliver client projects seamlessly, ensuring client satisfaction and success. As a CXL, I serve as a primary point of contact, providing strategic account oversight and ensuring clients understand the full potential of our agency's solutions.Driving Results:Throughout my career, I have consistently delivered impactful results. At Terminus, I led the digital experience strategy, aligning website and chatbots with brand messaging and driving a 12% increase in meetings scheduled. Previously, at Sungard Availability Services, I spearheaded a global website and CRO strategy, generating over 70% of marketing-driven bookings and overseeing successful website re-brands, CMS migrations, and SEO initiatives.Skills & Expertise:- Client Experience Leadership- Digital Marketing Strategy- Website Optimization & SEO- Content Marketing- HubSpot & CMS Management- Project Management & Agile Methodologies- Lead Generation & Conversion Optimization- User Experience (UX) Design & Analytics- Managing Agency Relationships
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Website Content ManagerStoutPhiladelphia, Pa, Us
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Client Experience Lead / Subject Matter ExpertO8 - Digital Marketing Strategy Experts Oct 2023 - May 2024Minneapolis, Minnesota, UsIn my role as a Marketing Subject Matter Expert (SME) + Client Experience Lead (CXL) at O8 Agency, I sat at the intersection of marketing innovation and client service. My position is uniquely dual-faceted, balancing client-facing responsibilities with internal marketing efforts to drive our agency's success forward.I leveraged agile methodologies and advanced tools like Teamwork Projects to manage and lead client projects, ensuring a seamless, efficient, and impactful delivery of services. My role as a CXL involved project management and strategic account oversight, serving as a primary point of contact and a bridge between our clients and the agency's services.My expertise as a marketing SME allowed me to offer valuable insights and strategies in website optimization, content strategy, SEO, and HubSpot among other initiatives, directly contributing to our clients' success and satisfaction. -
Director Of Digital Marketing & User ExperienceTerminus Jun 2022 - Feb 2023Atlanta, Georgia, UsDefined and executed digital experience strategy to align website and chatbots with brand messaging and tone for a $60M account-based marketing (ABM) platform for revenue growth. Optimized user experience and conversion rates by establishing solution and persona-based content, and best-practice navigation systems. Supported user journeys by implementing website enhancements, including demo self-scheduling. Refined chat and personalization strategies to support customer acquisition and retention. Implemented analytics and reporting tools to track engagement and conversions. Re-tooled online demo request process with self-schedule feature, driving 12% increase in meetings scheduled.- Launched successful SaaS website redesign and re-structure from vision through execution, added 20 new content pages, new navigation systems, and refreshed visual design.- Continually identified weak points and areas for improvement around user experience, accessibility, and performance.- Regularly reported on website performance and learnings, successes, and impacts of optimizations. Developed, implemented, and managed web-based demand generation tools to engage and convert prospective buyers.- Boosted ADR efficiency by implementing a redesigned demo request experience, featuring self-scheduling.- Implemented GA4 while repairing broken conversion tracking for chat interactions and content downloads.- Curated unique chatbot experiences for high-value website pages, serving custom messaging for each page. - Created personalized web experiences to advance ABM goals, i.e. event registration and content interactions. -
Senior Manager, Digital MarketingSungard Availability Services Dec 2016 - Jun 2022Wayne, Pa, UsExecuted global website and CRO strategy driving relevant traffic and leads (web calls/chats/form fills/downloads) into the business, accounting for over 70% of marketing-driven bookings/MRR between 2019-2021. Oversee third-party agency partners for web development and SEO activities.Notable achievements: - Delivered newly redesigned home page, campaign landing pages, PPC landing pages, Service page templates, Blog and Podcast page templates in 2021.- Led website re-brand, and CMS re-platform from Episerver to HubSpot in 2020.- Identified, onboarded and oversee third-party agency partner for SEO, resulting in 295% increase in non-branded search January 2022.- Redesigned Facilities (data centers) section of website driving a 16% increase in organic pageviews YOY, and driving observable improvements in page scroll depth, clickthrough rates.- Led development, A/B testing and implementation of "sticky footer" persistent conversion tool, driving multi-year sustained UX and CRO improvements.- Developed new low-friction forms for landing pages, decreasing form abandonment rates by 20% in 2021.- Instrumental in delivering multi-channel, integrated campaigns driving hundreds of qualified leads in 2021 and 2022.- Designed and implemented digital analytics strategy, identified KPIs, set up dashboards for leadership.- Instrumental in creating and implementing an effective attribution model, enabling a clearer understanding of ROI.- Ideated, developed chatbot function aimed at generating audience insights, enhancing user experience, and streamlining BDR efficiency. -
Manager, Digital And Content MarketingAtlanticare Dec 2004 - Dec 2016Atlantic City, Nj, UsManaged strategy and execution of the corporate website, microsites, and content marketing initiatives.Notable achievements: - Identified, onboarded, and managed digital development agency, redesigned corporate website, delivering 20% increase in conversions YOY.- Envisioned, developed, and executed Digital Health Award-winning community wellness website, blog, and e-mail newsletter. Newsletter achieved open and engage rates of 12% and 35%, respectively.- Owned urgent care digital strategy, delivering a new website, onsite SEO, display advertising, and Google My Business pages, driving an 18% increase in user sessions YOY.- Managed third-party agency for SEM and display advertising for Orthopaedic Surgery, Bariatric Surgery, and Neurosurgery service lines.- Initiated, built, and co-led Social Media initiatives, including corporate Facebook presence, Twitter, and YouTube channel, creating new modes of interaction with the community.- Implemented an online bill payment tool, capturing an average of $80,000 in monthly revenue in 2016. -
Web ManagerAlbert Einstein Healthcare Network 2001 - 2004Philadelphia, Pa, UsCreated and executed strategy, content, design and development of website and corporate Intranet site.- Spearheaded website redesign, doubling monthly web traffic (from 15,000 to over 30,000 user sessions).- Collaborated with academic leadership to build residency program web sites, credited by program director with attracting 20% more applicants of “higher caliber” compared to previous years.- Developed and launched corporate Intranet site enhancing internal communications and streamlining HR processes by reducing reliance on printing policies, procedures and other commonly used documents.- Led content management system integration and website re-platform, enabling departments to manage their own web pages while maintaining central control over branding.
Matthew Foote Skills
Matthew Foote Education Details
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General AssemblyDigital Marketing Circuit -
La Salle UniversityHealthcare Administration
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Earlham CollegePolitics
Frequently Asked Questions about Matthew Foote
What company does Matthew Foote work for?
Matthew Foote works for Stout
What is Matthew Foote's role at the current company?
Matthew Foote's current role is Website Content Manager.
What is Matthew Foote's email address?
Matthew Foote's email address is ma****@****nus.com
What is Matthew Foote's direct phone number?
Matthew Foote's direct phone number is +160951*****
What schools did Matthew Foote attend?
Matthew Foote attended General Assembly, La Salle University, Earlham College.
What are some of Matthew Foote's interests?
Matthew Foote has interest in Children, Environment, Poverty Alleviation, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Matthew Foote known for?
Matthew Foote has skills like Email Marketing, Web Content Management, Social Media, Marketing, Web Design, Online Marketing, Strategy, Sem, Leadership, Web Project Management, Strategic Planning, Wordpress.
Who are Matthew Foote's colleagues?
Matthew Foote's colleagues are Calder Lee, Ariel Kumpinsky, Ray Sun, Cfa, Cpa, Frm, John Collins, Cpa, Aurora Marquez, Sandy Sours, Zach Pifher.
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