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Results-driven, high performing advertising and marketing executive with strong digital acumen and a positive, customer centric attitude . Over 31 years’ experience in driving and maintaining revenue growth for print and digital media. Provides strategic direction, communicates advertising strategy effectively, and streamlines processes to maximize revenue and cut costs. Leverages ‘out-of-the-box’ thinking to solve problems, stays abreast of industry trends, and inspires teams to achieve results. Cultivates trusted relationships with key stakeholders and is an astute negotiator.
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Director Of SalesGannett | Usa Today Network Aug 2021 - Jun 2022Fort Myers, Florida, United StatesResponsible for managing all sales executives and managers for mid-sized local businesses within Gannett's Southwest Florida region. Duties included digital acumen, training, coaching, drafting sales reports, meeting sales targets, expanding digital reach, problem solving, and negotiation. -
President Of Digital ConsultingRoger That! 2019 - 2021Iowa City, Iowa, United StatesGrowth-oriented senior marketing consultant to SMB’s throughout the United States. Advise clients on all aspects of marketing including digital, OOH, print, television, and radio. Derive insights and provide recommendations to clients to improve marketing performance. Involved in website design and back-end consulting.
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Director Of AdvertisingGatehouse Media 2018 - 2019Pueblo, Colorado AreaDirected advertising sales operations, developed new strategies for Classified division to align with current technology needs, and implemented effective training processes to maximize sales effectiveness. Led staff through transition following the acquisition by GateHouse Media. Oversaw Multimedia Sales team in the development and execution of digital marketing strategies for clients. Hired, trained, and evaluated staff, managed budgets, and coached teams to consistently exceed all performance metrics.HIGHLIGHTS:★ Managed special project that delivered an additional $100K in revenue.★ Supported team and promoted positive sales culture during an uncertain time and consistently outperformed performance goals.★ Implemented process improvements and realigned job duties to maximize team performance. -
Director Of AdvertisingAim Media Texas, Llc 2016 - 2018Mcallen, Texas AreaManaged multimedia advertising sales for newspaper with circulation of 36K. Directed, mentored, and coached team, analyzed data, and collaborated effectively with advertisers and staff in support of sales goals. Analyzed market activities to develop business plans, drove customer retention efforts through effective relationship management efforts, and implemented key process improvements to streamline operations and improve performance.HIGHLIGHTS:★ Developed and implemented several new revenue streams including 25% YOY “Best of Revenue” increase and a High School Athlete Awards program that generated $85K in additional revenue.★ Overhauled sales processes and strategies to improve sales performance of both the inside and outside sales teams.★ Hired and trained a new Management Team and created a sales culture focused on positivity and growth. -
Director Of Major AccountsAim Media Texas, Llc 2014 - 2018Mcallen, Texas AreaManaged relationships with major accounts for 7 publications, negotiated contracts, and collaborated with agencies to develop strategy for clients. Positioned Rio Grande Valley as premier provider of print and digital advertising solutions. Developed strategies, implemented process improvements to improve productivity and client satisfaction, and mentored and trained staff.HIGHLIGHTS:★ Led transformation of inbound and outbound call center and hired, trained, and mentored staff.
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Senior Director Of AdvertisingVillages Media Management Inc 2010 - 2014The Villages, FloridaDirected advertising operations for a daily newspaper, a radio station, and a magazine, as well as a television station, local phone book, and 5 websites. Managed team of 5 Managers that oversaw 50+ employees. Negotiated national and major VMG contracts and trained staff to promote the business through available channels in a changing business landscape.HIGHLIGHTS:★ Created an agency presentation on the demographic and value of The Villages.★ Led the team to 13 FNAME Creative Excellence Awards in 2013 and 18 in 2012.★ Oversaw all aspects of development and launch of community phone book, generating over $2M in incremental revenue in the first year alone.
Matt Forsyth Skills
Matt Forsyth Education Details
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Communications/Business
Frequently Asked Questions about Matt Forsyth
What is Matt Forsyth's role at the current company?
Matt Forsyth's current role is Customer Centric | Media/Digital Sales | Project Development | Hands on Team Player | Client experience champion.
What is Matt Forsyth's email address?
Matt Forsyth's email address is mf****@****ett.com
What is Matt Forsyth's direct phone number?
Matt Forsyth's direct phone number is (956) 683*****
What schools did Matt Forsyth attend?
Matt Forsyth attended University Of Iowa.
What are some of Matt Forsyth's interests?
Matt Forsyth has interest in Golf, Business Trends, Reading.
What skills is Matt Forsyth known for?
Matt Forsyth has skills like Advertising, Advertising Sales, Digital Media, Online Advertising, Social Media Marketing, Media Planning, Newspapers, Email Marketing, Social Media, Sem, Direct Marketing, Direct Mail.
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Matt Forsyth
Portland, Me -
Matt Forsyth
Kansas City Metropolitan Area3gmail.com, circalighting.com, circalighting.com -
Matt F.
Staffing Industry Leader | Insatiable Diy Addict | Dog Foster Dad | Team Coach | Auto Enthusiast | Automatic & Mechanical Watch EnthusiastOrlando, Fl2aol.com, nationalstaff.com1 +140727XXXXX
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Matt Forsyth
Charlotte Metro -
Matt Forsyth
Barrington, Ri3erols.com, mojotech.com, mojotech.com5 +121560XXXXX
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