Marketing Associate
CurrentSocial Media & Digital Marketing | Content Strategy | Graphic Design | SEO | Creative Writing- Social Media Management: Responsible for the full management and oversight of all social media platforms, including Instagram, Twitter (X), Facebook, and LinkedIn. I develop and execute tailored content strategies that enhance brand visibility and drive audience engagement. By leveraging analytics and insights, I track performance, optimize campaigns, and ensure continuous growth across all platforms.- Content Creation & Strategy: Skilled in designing and executing dynamic social media campaigns aligned with company goals. I ensure that content resonates with diverse audience segments, fostering deeper connections with the Irish market and strengthening brand loyalty.- Graphic Design (Canva): Proficient in using Canva to create visually compelling graphics for social media, websites, and other marketing materials. These designs maintain brand consistency and significantly boost online engagement and professionalism.- Case Studies & Creative Writing: Experienced in researching, writing, and publishing detailed case studies for the .ie website, including feature content for the Digital Town Awards. My creative writing showcases successful initiatives and projects, helping to highlight impactful stories.- Search Engine Optimization (SEO): Apply SEO best practices to enhance website content and case studies, improving search engine rankings and increasing organic traffic to the .ie website. My focus is on optimizing visibility and ensuring a seamless user experience.- Procurement & Event Coordination: I handle purchase orders (POs) for a wide range of promotional activities, events, and marketing efforts for .ie through Procurement Express. This includes ensuring that all necessary resources for campaigns and events are procured efficiently and align with budgetary requirements.