Matthew Frain Email & Phone Number

Greater New York City Area

Own enhancement roadmap for company website.Serve as pseudo Business Analyst for key business projects.

New York, United States

Tasked with implementing AGILE practices into the marketing organization. Ensured timelines for deliverables were established, agreed upon, and adhered to during the campaign development process.Conducted training sessions for internal colleagues so they could adapt AGILE best practices to their workflows.

Greater New York City Area

Managed performance across three digital marketing channels, SEM, Meta Search and Display, to drive year over year key performance indicator growth.Leveraged Google Analytics and internal reporting to make informed business decisions and provide cross departmental support. Produced monthly, quarterly and yearly performance analyses that are distributed to Vice President and Chief Marketing Officer.Allocated, communicated and adhered to monthly advertising budgets as well as processing resulting invoices.

Greater New York City Area

Built and deployed daily email marketing workflows.Designed workflows to allow for email marketing a/b tests.Used excel to update, maintain and distribute reporting tools to all levels of seniority. Coordinated with brand marketing teams to ensure delivery of email assets.

Worked with the social media team within the Viacom International Media Networks department at Viacom. Responsibilities included tracking social media growth, assisting other team members on various projects and designed social media plan for MTV International television program.

Greater New York City Area

Part of a small team, responsible for expanding an established Chinese handbag brand here into the United States. Tasked with finding low-cost means of product information dissemination. Worked on an international level, to compile a report for government approval.

Greater New York City Area

Responsible for maintaining social media platforms as well as tracking crucial social media metrics.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bachelor Of Arts (B.A.), Communication And Media Studies