Served as the Vice President of Marketing for Robeks - the industry leader in delicious, innovative and healthy Fresh Juices, Smoothies, and Bowls. Was responsible for leading the marketing department in all aspects of brand strategy, including the planning and execution of national promotions (such as LTO's), overseeing a robust customer Loyalty Program, as well as the implementation of traditional and digital Local Store Marketing Efforts for a 100% franchised system. After joining the company in 2016, some key accomplishments included successfully driving the development and launch of a brand new menu in Q2 2017, completing a comprehensive positioning study for the brand, and helping launch a full scale Online Ordering Program for the entire system. Was also fortunate to have lead a great team through 2016-2017 that saw the company reach an increase of over 10% in Same Store Sales, as well as the 2 most successful LTO promotions in recent company history, outperforming prior promotions in terms of sales mix percentage by almost 4%.

Served as the account lead for key accounts such as Smart & Final, The Citadel Outlets, and The Outlets at San Clemente. Responsibilities included working with the executive and creative teams to help manage media planning, creative development, as well as campaign strategy and execution.

Assisted with strategy and creative development across multiple accounts. Also, directly managed projects and campaigns for clients such as the Los Angeles Board of Tourism, the Los Angeles Clippers, and Natural Market Food Group – including ideation and production of interactive video content, SEM, website development and advertisements in multiple capacities.

Assisted and supported the President with all facets of the development and coordination of commercial real estate ventures throughout Southern California, including investment proposals, project proposals, and tenant improvements. Responsible for communication with national corporations including Oakley, Camp Woodward Action Sport, Hyatt, Hilton, BNSF. Established Social Media vehicles for the company and served as the company liaison with non-profit organizations including the North County Veterans Association and the Boys & Girls Club on a variety of company sponsored projects.

Responsibilities Included: assisting in account management, monitoring pending transactions, and assisting in commodity sales.