-Perform workflow analyses and documentation as necessary-Evaluate and recommend instructional design aspects of training projects, working with other team members and vendors as necessary. Anticipates problems and formulates contingency plans or solutions as a project team member-Work directly with users to determine the success of instructional design solutions-Manage and oversee corrective initiatives to maintain efficiency and coordinate instructional design feedback and follow-up-Monitor training content and design effectiveness -Develop and manage logistics and administrative aspects of project and task management -Work closely with the Project Manager and Platform Manager to coordinate training and assign tasks to other teams, including monitoring project tasks, resources, and priorities-Participate in the evaluation, design, facilitation, implementation, and ongoing support of the training program workshops, webinars, consultation, and web documentation -Define, develop, and document the necessary conceptual design and detailed design of subprojects, such as Workshops, webinars, MS Teams -Determine the best method to design training environment scenarios based on Microsoft and Zoom documentation, knowledge of the system, and the intended use of the environment -Build and manage the training environment based on MS best practices and the needs of URMC and its SMEs -Organize and conduct training workshops, webinars, videoconferences, and meetings with Super Users, independent IT groups, and other groups as needed

-Developed, modified, and updated project presentations, case study documents, marketing materials, and white papers showcasing company capabilities and prior achievements-Crafted, edited, and updated content spanning digital marketing and social media platforms, achieving substantial social media growth ranging from 60% to 100%-Upheld impeccable file organization to track the creation and upkeep of files, serving as a reliable folder and content database custodian-Excelled in teams to thoroughly comprehend Amida's service/technology offerings, abilities, and historical performances, keeping marketing materials reflective of all the latest accomplishments as well-Set forth integrated marketing campaigns aligned with corporate marketing strategy to enhance brand visibility and affinity-Gathered, monitored, and reported on the return on investment (ROI) for all marketing programs-Facilitated meetings with internal stakeholders to discuss and refine written content, presenting final drafts to senior leaders-Confirmed that Amida's Business Development Team and partners could access necessary marketing materials to optimally promote, sell, and implement solutions

-Worked closely with the Marketing Director and internal staff to finalize full-scale, effective marketing strategies-Guided the creation, refinement, and reporting for all social media projects including sponsored content, lead generation, and follower campaigns; also set forth a B2B marketing plan aimed at stimulating demand-Pivotal to creating both concise and long-form content to aid individuals navigating the complex sales funnel-Kept the customer relationship management system updated regularly-Offered administrative guidance to the Marketing and Sales Teams, authoring, formatting, and editing documents-Coordinated and seamlessly led operations for both live and virtual events-Offered guidance to the Business Development Team, scheduling meetings and providing support

-Fashioned and launched integrated marketing communications to acquire new clients, producing a brand identity and strategy executed for the company including a website, campaigns, and promotional materials-Directed social media accounts and content generation on various sites and platforms, employing Buffer to manage-Created and finalized a variety of images and campaigns; also oversaw all facets of web content and design updates via Banno, managing the website's content management system-Set into place communication plans centered on Account Protection, Security Awareness, and other core topics-Measured social media marketing efficacy to gauge ROI, following up on new channels for optimization via Google Analytics

COVID-19 ELIMINATED ROLE-Established as a foremost brand expert and the primary contact for Excellus BlueCross BlueShield, Univera Healthcare, and Lifetime Benefits Solutions, overseeing all related branding and co-branding endeavors-Tasked as a Project Manager for the creation of approved email signatures, branding of corporate vehicles, establishment of a co-branding toolkit, and a project for product naming procedures, among others-Collaborated to implement social media initiatives alongside the Social Media Manager-Supervised volunteer recruitment and managed planning and executing events, including the Making Strides Breast Cancer Walk, the Rochester Holiday Village, and the Tour de Cure kick-off -Spearheaded virtual events such as the Virtual Boilermaker and the Virtual Tour de Cure-Organized and carried out all elements of the interview process for the Intern Program

-Conceptualized and set into motion marketing communications to attract and retain customers successfully -Finalized a corporate identity and strategy for the brand, creating a website, blogs, and marketing materials; also shot and edited marketing and fundraising videos -Finalized digital campaigns, including Facebook advertisements; acted as leader of all social media accounts, creating content across sites, platforms, and employee newsletters-Crucial to the design and management of the new urmhc.org website, reorganizing content, keywords, and efficiency plans to improve SEO, increase search rank, and bolster the potential for mobile access-Served on committees to organize events such as the UR Medicine Home Care Golf Open, the Winemakers Dinner, Camp Heartstrings, Stuff the Subaru, March for Meals, and the Caregivers Conference -Formulated impactful advertisements and managed both CRM and website updates via WordPress and Joomla-Oversaw a full-scale rebrand from Visiting Nurse Service to UR Medicine Home Care -Conferred with external advertising agencies, design consultants, printers, and media placement experts to launch effective, robust marketing and communication strategies-Appointed to be the agency Photographer for newsletters, events, and marketing initiatives -Managed 40+ medical practices in a Community Representative capacity, offering support and leading in-services -Partnered with UR Medicine Home Care, Meals On Wheels, Visiting Nurse Foundation and Hospice, along with the University of Rochester Medical Center and local, regional, state, and national organizations to develop compelling stories for local media outlets and other venues to position the organization as a foremost provider

-Crafted integrated marketing communication plans to secure new business, assessing the company’s identity and brand using strategic commercials, blogs, and marketing materials-Managed Creative, PR, and Intern Teams, working together to assess and respond to business needs-Launched and managed social media accounts, leading content creation across sites and platforms-Examined social media marketing to determine rate of return; tapped into new channels to optimize ROI-Brought to life a blog and related content for daily distribution-Acquired new business and new players for the company’s fantasy website-Attended iGaming North America and Salesforce Connections, among other global conferences to network and create contacts for prospective clients-Devised customer strategies and services to sustain client relationships and uphold the industry's reputation -Sternly enforced quality and customer service standards, assessing and resolving concerns while noting trends and suggesting system improvements-Authored job descriptions and sourced job candidates including Programmers-Hosted the Star Fantasy League Show and Podcast on 105.5 The Team based in Rochester, NY; also produced a daily fantasy video for YouTube