Matthew Gardiner Email & Phone Number

London, GB

New York, New York, US

Leading the development and execution of marketing, communication and sales strategies for a portfolio of travel, tourism and destination clients.Driving brand awareness, consideration and visitor numbers, working across a wide range of consumer activations, campaigns, partnerships and trade distribution initiatives.

Richmond, Surrey, GB

• Curating compelling session topics, selecting high-impact speakers, and collaborating with key stakeholders to design a diverse and engaging agenda for World Travel Market's conference programme.
• Host of the WTM Marketing Summit 2024.

Travel Massive is the world’s largest network of travel industry insiders, leaders and innovators. With more than 80,000 members, we've welcomed attendees to more than 2,200 events in over 100 cities. The London chapter now has over 2,500+ members. Companies that have sponsored events with Travel Massive in London include: Stripe, GAdventures, Rough.

Freelance marketing and communications consultant working across the travel, hospitality, aviation and logistics sectors.

London, Heathrow, GB

• Reporting directly to the Chief Commercial Officer, on the executive team, responsible for leading IAG Cargo's global marketing, communications and PR activity in addition to overseeing the business’ loyalty programmes.
• Leading a global team of marketing and PR professionals located across Hong Kong, India, UK, Europe and North America.
• Transformed the business' CRM, contact strategy and global performance marketing activity driving demand, engagement and conversion, delivering record ROAS and significantly reducing the cost of sale across a wide.
• Developing and successfully implementing a comprehensive strategic communication plan, managing corporate communications, media relations and issues & crisis comms.
• Providing strategic communications counsel and executive support including identifying and securing appropriate speaking engagements and thought leadership opportunities.
• Responsibility for overseeing customer and trade events, shaping and executing the global event strategy to engage key customers and cultivate client relationships.

London, Heathrow, GB

• Focused on establishing IAG Cargo as a globally recognised brand in the logistics community post the merger of British Airways World Cargo, Iberia Cargo, bmi Cargo, Vueling Cargo and Aer Lingus Cargo.
• Lead an ecommerce transformation project; responsible for evolving and delivering the next strategic phases of digitalisation and online channel development. Product owner of iagcargo.com, worked cross-functionally to.
• Charged with introducing agile concepts and working practices to the business to drive a culture of continuous improvement. Established an agile development team for iagcargo.com.
• Project managing an overhaul of client acquisition touch-points to deliver an enhanced on-boarding experience with a focus on customer engagement with IAG Cargo’s programmes and initiatives.A FTSE 100 business, with.

London, London, GB

• Building and delivering the brand strategy; driving awareness and advocacy utilising social media, email communications, content marketing, collateral and direct marketing.
• Leading homeowner acquisition; responsible for the strategic development and delivery of the homeowner growth plan including overseeing marketing and b2b partnerships.A sharing economy start-up, UnderTheDoormat.

London, GB

• Actively pursuing new distribution partnerships to drive third party revenue via media owners, travel trade, retailers and closed user groups. Managing tender and bid processes; signed over 30 new partners including.
• Consultative delivery of customisation; overseeing the on-boarding of new partners via a range of innovative technology solutions including white label, XML/CSV feeds, trade portal POS or full API integration.
• Working with affiliates to develop their strategic marketing plans for ticket sales ensuring all product information, content and special offers are current.London theatre ticketing specialists; MDQ Tickets is at the.

Amsterdam, NL

• Part of the European marketing team.
• Launching and managing Choice Hotels UK travel blog:- Delivered appropriate and competitive search traffic to Choice Hotels booking site achieving a 10%+ click through rate from articles to hotel e-brochure pages..
• Managing social media communications across multiple platforms.
• Managing e-commerce and online content / SEO / PPC across UK, EU and property level websites, over seeing significant % increases in reservations and revenue.
• Email marketing content creation and campaign management.
• Delivering marketing and brand management services for the UK portfolio including the on-boarding of new hotels, supporting franchise services.

GB

• Managing an international portfolio of travel & hospitality industry accounts; providing innovative recruitment solutions and heading hunting services at middle and senior management level.
• Sourcing, qualifying and ‘offer managing’ candidates for individual assignments and project managing multi-role recruitment campaigns.
• Overseeing and developing the HARP wallen website (including MI and analytics reporting) and assisting with marketing, e-CRM and social media.

• Harlequin Holidays was a privately owned tour operator creating ultra-luxury holidays across the Indian Ocean, Europe and Caribbean - which was bought out by Western & Oriental in 2006.
• Building supplier relationships; account managing luxury hotels in Europe, the Middle East, Indian Ocean and the Caribbean.
• Managing brochure production and pricing for brochures; packaging hotels, flights and transfers.

Certificate In Disruptive Strategy

Diploma In Digital Marketing:

Lcmdip, Performance Diploma, Piano Forte

Bsc (Hons) Management And Tourism: 2:1

Education record

Grade 8 Piano-Forte