Matthew Bernard Email & Phone Number

Allentown, Pa, Us

Allentown, Pennsylvania Area

I oversee the comprehensive operations of an E-commerce platform that distributes Off-Road LED and Marine lighting worldwide. My responsibilities include:- Financial management and the execution of overarching business strategies.- Successful introduction of new products by capitalizing on product synergies.- Significantly boosting website traffic through SEO optimization and strategic use of advertising platforms like Facebook, Google, and Bing.- Expanding the E-commerce platform's reach by enhancing product descriptions and updating blog content.- Development and oversight of marketing materials, including social media posts, sell sheets, and video content.

Langhorne Pa

Implemented several quality control measures, such as a supplier scorecard, a web form for reporting damaged products, and enhancements to the Store Associate feedback mechanism. Developed an extensive product tracking system that meticulously monitored project timelines and deliverables, significantly boosting the team's productivity from two product lines per year to two per month. Refined SKU categorization, achieving a 12% reduction in inventory by consolidating products and merging similar functionalities. Facilitated smooth transitions to new suppliers and business partners, resulting in an average overhead cost savings of 10-20% post-transition.

Fort Lauderdale

My Global Product Manager position at WAI requires me to improve & manage multiple product categories at a global level with regions including: US, Canada, Mexico, UK, & various countries in Europe. Achievements include new category launches, increasing product line revenue, SKU rationalization, improve New Product Development process, implement new project tracking software across multiple teams, enhancing marketing capabilities & strategies.

Dayton, New Jersey

In my role as a seasoned Product Manager, I was tasked with modernizing outdated product lines and exploring and introducing new product categories. The tasks involved in updating the product line included:- SKU Rationalization- Development of marketing materials- Management of vendor relations- Generation of market data to inform the creation of custom programs for clients- Comprehensive competitor analysis to enhance brand imageAdditionally, during my tenure, I developed a New Product Development Process that reduced project workload and accelerated speed to market. This process entailed creating and implementing a new product marketing strategy, which encompassed website improvements and social media development.

Colmar, Pa

I commenced my career in Product Management at Dorman Products, where I leveraged my technical expertise within the corporate sector. My primary role encompassed launching new automotive products and overseeing existing lines, in addition to fostering collaboration across functional teams.My technical acumen enabled me to expediently research and introduce innovative product ideas to the market, achieving significant success. A notable instance is the Tailgate latch line, which required identifying user issues, reverse engineering to ascertain failure points, and effectively launching the product.Responsibilities for maintaining existing product lines included:- Conducting gap analyses of market and competitors- Adjusting and monitoring forecasts- Developing marketing materials and technical articles to enhance brand visibility- Addressing quality concerns and implementing monitoring strategies- Collaborating with international vendors to ensure timely delivery, negotiate cost reductions, and minimize order quantitiesThe product segments I managed within the Dorman HELP! line included Exhaust Manifold installation kits, Fasteners, Tailgate Components, the Quick Disconnect series, Radiator Cooling fans, Fan Modules, Electric Fan Clutches, Wiper Arm Transmissions, and various wiper motor parts.My tenure at Dorman Products was marked by the triumphant launch of a new product line, surpassing sales targets, and the creation of a comprehensive training manual for new employees.

Bethlehem, Pa

As an Account Executive, my primary responsibilities at HSBC involved marketing a range of financial products to consumers and providing advice on enhancing their overall financial status. I was responsible for selling home mortgages, personal loans, and a variety of insurance products aimed at improving the financial situations of consumers.Additionally, my secondary role included managing existing customer accounts and addressing delinquent accounts by proposing customized solutions acceptable to both parties, thereby bringing delinquent customer accounts up to date.

Allentown, Pa

In my capacity as a Sales Associate, my responsibilities encompassed boosting sales for a range of products and services, including general automotive services and aftermarket components for vehicles. My duties involved managing inventory levels, ensuring the smooth operation of the service center's workflow, and representing the company at automotive trade shows.My tenure was marked by surpassing the sales targets set for the previous year and driving the business towards sustained growth by expanding the portfolio of standard automotive services available to customers.

Whitehall, Pa

In my role as Lead Sales Associate, I was tasked with driving and meeting the daily and monthly sales targets for my store through the promotion of services offered by National Tire & Battery. To achieve these objectives, I managed the service department's workload, which encompassed assisting with mechanical tasks, participating in community advertising, conducting weekly sales meetings, and devising targeted programs for customer sales.A notable achievement during my tenure was the over 70% increase in wheel and tire package sales, which I accomplished by designing custom packages tailored to local demographics and effectively adjusting or managing the store's inventory.

Allentown, Pa

My experience in servicing and repairing high-end German vehicles, including Porsche, Audi, and Volkswagen, has been instrumental in establishing my technical expertise. This background has enabled me to write technical articles that are accessible to the end-users of my products. Additionally, it has equipped me with the skills necessary to devise innovative solutions for the Automotive Aftermarket industry.

B.S, Criminal Justice

Fire Science/Fire-Fighting

Bucks County Basic Fire Academy - Fire Fighter I Certification NFPA 1001-2013

Hazardous Materials Responder At The Operation Level

Personal Protective Equipment Mission, Specific Competency, Product Control Mission Specific Competency

Hazardous Materials Awarness

Hazardous Materials Responder at the Awareness Level

A.S, Criminal Justice

American Heart Association Basic Life Support

Completion of the cognitive and skills evaluations in accordance with the curriculum of the American Heart Association Basic Life Support.

Certifcation, Automotive Technology

Diploma, Automobile/Automotive Mechanics Technology/Technician