Matthew Gilpin Email & Phone Number

Reading, Pa, Us

United States

Lititz, Pennsylvania, United States

• Manage and assist with all email marketing strategies, including newsletters, ads, emails, campaigns, etc.• Manage Search-Engine-Optimization (SEO) efforts for CNS and sister companies.• Manage all social media platforms and leverage to increase awareness and sales for CNS and sister companies.• Create industry-relevant, and sub-industry targeted news blog postings daily for website and social media accounts.• Manage all websites, content, graphics and imagery for CNS website and sister companies.• Collaborate with agencies to create branded collateral including brochures and advertisements.• Collect, analyze, and report on client demographic information and service revenues weekly and present information to executive team. • Assist the Business Development and other relevant departments to evaluate and recommend pricing structure changes based on researched industry trends.• Research and seek public relations outreach opportunities through local and industry-specific publications and networking events.

United States

United States

United States

Norristown, Pa

• Generate content and imagery for blog posts, press releases, newsletters• Coordinator with vendors for all 2019 marketing materials• Manage website including updates and analysis of new design• Generate content for monthly and quarterly newsletters• Track and report on website and Google Ads using Google Analytics• Manage firm social media presence

Reading, Pennsylvania Area

• Manage internal/external digital content in the US and globally, ensuring promotion of current content while following firm style guidelines• Manage US and global digital campaigns, working with global counterparts to cross promote• Increase campaign traffic through web and social media promotions• Increase website traffic using search engine optimization• Analyze website traffic and promotion effectiveness in Google Analytics• Discover, test and/or implement technology that complements the firm’s digital strategy• Write news stories regarding firm and attorney accomplishments• Develop, maintain, and grow firm’s Facebook business page• Establish, maintain, and grow a YouTube channel promoting firm seminars/CLEs• Manage, direct, and edit a welcome video during the firm’s merger

• Design marketing collateral consistent with the company brand• Increase brand awareness through design of logos, brochures, postcards, etc.• Design, layout, and edit content for Nursing Home Training Manuals

Houston, Texas Area

• Design imagery for campus-wide LCD monitors, advertising campus events, activities, organizations, and other programs related to students and faculty• Introduced the use of flash animation for a more interactive user experience

Austin, Texas Area

• Manage multiple client accounts from initial sale to delivery of product• Design artwork for t-shirts, promotional products, and other marketing materials• Expand client base and grow business via sales calls and field sales• Management duties include: customer satisfaction, manage daily orders and shipments, handle accounts payable/receivable, and confirm all orders are on schedule and prompt

Bachelors, Advertising

Certification, Multimedia Design