Matt Goebel Email & Phone Number

Needham Heights, Massachusetts, Us

I provide Product Management and UX Design leadership for IDG's digital US Media portfolio working in both Scrum (for strategic) and Kanban (for tactical) objectives. Maintain roadmap for our data platform including CDP, data lake, demand-generation and business intelligence platforms. Work extensively with executives from demand-gen, ad operations, editorial and business development to bring new features and products to market. Major success as product management of IDG.tv, a multi-site video strategy. Roadmapped the entire effort including an overhaul of our OVP integration, new video ad server integration and extensive new CMS features to support sponsorships. The new features enabled significant increases in sponsorship revenue and visibility for an emerging IDG brand. Recently lead a supplemental update to the OVP integration, reducing upload times by 10x and simplifying our architecture to reduce vendor costs, complexity and allow for improved CMS stability and extensibility of IDG.tv features to new IDG brands.

Framingham, Ma, Us

Managed the UX and front-end development teams for IDG Enterprises portfolio of business to business technology websites.I directed the UX effort to unite 9 websites under a common, responsive UX framework called "Project Scale" and brought a contemporary look to our B2B website portfolio. My work included the RFP and selection process for an external design firm to augment my team and managing the $300K design budget. I coordinated the goals of 9 editorial and 3 sales stakeholder as well as our CEO and led the design of bespoke homepages and customizations for each brand. Completed on time, the framework reduced the cost of maintaining the portfolio, standardized key advertising capabilities and enabled IDG to scale new features and websites at a dramatically faster pace. Preceding Project Scale, I lead the overhaul of the UI and workflows of IDG's CMS as its use was expanded from 3 to 12 sites. I defined features required by the 9 additional sites adopting the CMS and improved the efficiency of existing features. Working in an Agile process, I lead discovery sessions, UATs and both directed and produced UX artifacts and guidelines for workflows, interfaces and prototypes.

Needham Heights, Massachusetts, Us

Needham Heights, Massachusetts, Us

New York, Ny, Us

Art Director, Motor Age and Auto Body Repair News (ABRN)Concept, direct and execute all aspects of editorial design for two monthly business-to-business magazines, their supplements and show dailies including creating illustrations and photography, as well as directing and editing story packaging.

Toronto, On, Ca