Matthew Tobin Email & Phone Number

Santa Clara, Ca, Us

• Architect repeatable, multi-partner programs to activate the ServiceNow partner ecosystem and generate pipeline for the largest revenue opportunities. (Industries and sales play initiatives include: Manufacturing, Telco, ESG, Service Operations, ERP Modernization, GenAI, and more.)• Develop and amplify partner thought leadership and storytelling opportunities – including the production of the “Innovation Today” podcast series - resulting in greater demand for prioritized sales plays, offerings, and partner specializations.

Walldorf, Bw, De

• North America Marketing Go-to-Market Lead for the "Grow by SAP" program, a unique initiative targeting hypergrowth accounts. Responsibilities include development and execution of an integrated marketing plan, account research, content and messaging development, performance reporting and analysis, and best practice sharing with global "Grow by SAP" teams.• Orchestrate cross-team collaboration with ERP marketing team (S4/HANA) to help run syndicated programs deploying into Midmarket from plan, build, package, rollout, adoption and optimization.• Workstream lead for "Winning in Net New - Messaging" project, an effort to help SAP shift from product messaging to customer-centric messaging. Responsibilities include development and analysis of a Midmarket content matrix, collaboration with publishers (such as Inc. / Fast Company), persona marketing research with Sirius Decisions, and customer success story amplification.

Walldorf, Bw, De

• Consult and engage targeted SAP partners to develop and execute best-in-class marketing, demand generation, and digital transformation efforts. Align partners with appropriate enablement, funding, and/or agency resources based upon partner's level of marketing sophistication.• Developed and launched the "Lead Pool Program" to drive BANT-qualified leads to multiple SAP partners based upon the partner's target preference.• Project manager for Social Amplification Program, utilizing the Grapevine6 social media calendaring and reporting tool. The collaborative project allows SAP partners to submit social content for distribution by SAP Midmarket Account Executives and channel leadership.• Project manager for SAP NA Agency Management program. Vetted, onboarded, and developed relationships with 10+ agencies to ensure SAP partners invest MDF or BDF with best-of-breed organizations. Conduct satisfaction surveys and provide quarterly performance reports to key SAP stakeholders.• Hosted quarterly "Partner Marketing Advisory Council" sessions to secure partner feedback on GTM plans, new initiatives, and proposed adjustments to the partner program. The council also served as a forum for partners to directly address marketing challenges and concerns with SAP channel executives.

Walldorf, Bw, De

SAP North America Marketing Services Bureau (MSB) Program Manager• The MSB provides demand generation support to SAP VAR and gVAR partners via a network of SAP vetted and approved agencies. Manage discussions around MSB annual planning, budget, KPIs, and strategy.• Agency vetting and evaluation to ensure the MSB roster of agencies can satisfy partner demand gen needs at a reasonable price point while providing substantial ROI. Supervise onboarding of new agencies.• Develop new demand gen packages to ensure the MSB roster of packages is in alignment with industry best practices.• Manage agency relationships; conduct monthly business reviews with critical MSB agencies. Manage agency escalations and confirm resolution, as necessary.• Training and enablement coordinator, including internal training sessions ("Understanding Marketing Development Funds"), partner training sessions ("Google AdWords 101"), and agency training sessions ("MSB Best Practices for Agencies").• Distribute MSB performance reports to SAP marketing leadership team and key stakeholders.• North American Marketing Development Funds (MDF) Program Manager. Responsibilities include achieving MDF Utilization goals, own MDF RACI model, coordinating internal and external MDF training sessions, creating quarterly MDF promotions, confirming internal alignment as annual deadline approaches, and partner outreach.

Walldorf, Bw, De

Marketing Automation / Lead Nurture Program Manager• Manage execution of multiple lead nurture programs (active leads, discontinued leads, stalled leads, responders, etc.).• Collaborate with various marketing managers to ensure program materials are in alignment with the buyer's journey; manage bi-annual content refresh projects.• Manage weekly nurture review session with tele vendor to ensure effective calling rates, lead pacing, and pipeline expansion.• Created email copy for 40+ nurture emails. Campaign Services / Agency Management Program• Launched pilot effort to manage, monitor, and quantify effectiveness of vendor performance• Managed RFP process to identify and onboard a new graphic design agency to support SAP C-level data visualization needs

Email Marketing Communications Manager (2004-2012)• Engaged in all aspects of email marketing activities, from campaign and messaging development, graphic design and registration site creation, brand management, email deployment, and lead assignment in Salesforce.com or SAP CRM.• Analyzed and reported email performance statistics including open rate, clickthroughs, bouncebacks, and promotion code tracking. Submitted trend analysis and best practice recommendations to management and Marketing Operations.• Contact database management responsibilities included list uploads, list segmentation, and filtering of master database to meet specific query requests.• Fielded customer service requests submitted to various Sybase email inboxes, such as reply2sybase@sybase.com.Intranet Administrator, “The North American Field Resource Center” (1998 - 2004)• Created and managed the day-to-day operations of the premiere Sybase sales support vehicle. Served as content and brand manager, editor, and graphic designer.• Delivered news items via an internal monthly e-newsletter. Tracked recipient clicks to determine areas of high interest; proactively adjusted the site organization based on clickthrough data analysis.

Ba, English

Multimedia And Web Design Program

Certified Digital Marketing Professional