Experienced fractional CMO and advisor supporting the complex needs of technical, scientific and academic founders. I move the marketing plan forward to support the business strategy and generate value. I deliver a structured and disciplined approach to B2B marketing strategy, leadership and execution that eliminates chaos and stress, and delivers measurable results for scaling businesses.Past clients include: EasyRedir (B2B SaaS), Virtual Gurus (B2B SaaS & Services), Aurora Cannabis (AgTech), SEI Investments (FinTech), CPKC (B2B Logistics), Sensitile (B2B Manufacturing).

1. Led a multi-million dollar portfolio of integrated marketing and communications accounts across Canada.2. 2x'd annual revenues for Canada’s leader in wildlife conservation research.2. Built an always-on Canadian social media team for a global energy major.3. Built a Canadian social war room for a global auto manufacturer.5. Launched the first B2B digital marketing campaign for a North American logistics firm.6. Online engagement strategy and website for a post-secondary institution.7. Digital rebrand and website redesign for a local energy startup.

1. Hired as employee #3 and supported growth to 12+ people and mid-7-figures revenue. 2. Built a 20-person global social function across four continents and three languages.3. Led digital & social consumer strategy in North America for a Canadian tech giant.4. Supported strategy and implementation for a major, global tech product launch.

Developed and executed corporate communications, crisis planning and reputation management programs for flagship international and national brands such as Starbucks, McCarthy Tétrault and Desjardins.

Performed media monitoring, social media analysis, and research for national and international clients. Supported the development of corporate, financial and crisis communications programs.

Developed and implemented a promotional social media strategy around an MBA fair tour in American cities, integrating Facebook, Twitter and LinkedIn. Other responsibilities included negotiating partnerships, setting progress metrics, and media monitoring.

Created content to deadline for the re-designed website of one of Canada's largest and most research-intensive hospitals, as well as for an internal newsletter. Numerous other responsibilities included preparing schedules and briefings, database management, drafting letters and researching the use of social media in healthcare.