Matthew Heidstra Email & Phone Number

Caledon, On, Ca

Toronto, Ontario, Canada

In this role, I am responsible for the development and management of strategic partnerships that drive business outcomes for brands while funding life-changing innovation and better outcomes for patients at SickKids and around the world.

Hamilton, Ontario

In this role, I was responsible for the development, implementation and oversight of strategic partnerships with the Hamilton Tiger-Cats, Forge FC, Tim Hortons Field and the 110th Grey Cup.

Hamilton, Ontario

In this role, I was responsible for the development of integrated revenue generating solutions for the Hamilton Tiger-Cats, Forge FC, Tim Hortons Field and the 108th Grey Cup in 2021.

Belleville, Ontario

In this role, I oversaw all brand directives and strategic partnership ventures for the Belleville Senators. I was responsible for the growth and maintenance of our complete corporate partnership portfolio, including both revenue generation and client services. In my final year with the team, this portfolio saw a 94% revenue renewal rate and multi-million dollar overall growth, earning the team the 2018-19 AHL Team Business Services Award for Overall Corporate Partnerships Growth.During this time, I also led the program development and successful negotiation of a multi-year, multi-million dollar venue naming rights partnership with CAA toward CAA Arena. Upon completion, I also oversaw all subsequent building transformations and program execution for the partnership.

Belleville, Ontario

In this role, I was responsible for the development of a foundational partnership marketing strategy for the American Hockey League affiliate of the Ottawa Senators upon their relocation to the Belleville, Ontario. This included the curation of a comprehensive corporate partnership architecture and the establishment of integrated marketing solutions designed to deliver value for prospective businesses.

Toronto, Ontario

In this role, I worked to identify and formulate viable partnership opportunities that both accentuated and diversified the NHL portfolio while also providing tangible opportunities for brands to enhance their own exposure and reach individual business objectives. This included asset development and strategic partnership planning for both the 2016 World Cup of Hockey and 2017 Centennial NHL Season.As part of the 2016 World Cup of Hockey, I also managed the delivery of all partnership inventory on the English Canada broadcast for the revolutionary implementation of Digitally Enhanced Dasherboards. This included the fulfilment of multi-million dollar advertisement obligations with reach to over ten million viewers across the country.

Master Of Business Administration (Mba)

Activities and Societies: Vice President of Corporate Relations - Rotman Sports Business Association • Focus on business intelligence.

Honours Bachelor Of Health Sciences

• Graduated Summa Cum Laude with a 3.9 GPA • Minor in Psychology