Direct enterprise sales, marketing, product development, circulation, and distinct customer challenges for bullion and numismatic for the US Mint’s Sales and Marketing Directorate. Manage $72M with responsibility to over $4.5B gross. Serve as the primary executive accountable for revenue production. Deliver tactical planning, trusted advisement, and strategic alignment to additional US Mint business units. Formulate and articulate actionable insights, product pricing strategy, market search, and product sales forecasts to produce critical decisions on metal purchasing, time of year to launch products, and amounts and times to manufacture. Generate content and promotions on commerce and non-commerce sites and direct all US Mint numismatic advertising encompassing social media, paid search, online display, direct mail, and print media. Oversee and assure exemplary customer experiences, service, and relations. Set and achieve annual revenue goals year-over-year, with $3.24B produced in FY 2021, and $4.31B produced in FY 2022.

Achieved record-breaking revenues of $589M. Directed the development and implementation of medium/long-range plans to achieve USPS revenue and growth goals. Maximized market potential across all regional business lines, solved system challenges, implemented seamless integration of new business, and drove net commercial revenue growth. Guided continuous improvement initiatives with unprecedented impact to the business as a whole. Built performance measurement tools to drive revenue targets. Introduced, launched, and delivered innovation and program pilot to address customer retention and to systematically grow commercial revenue territory-wide. Honored for commitment to team member diversity, growth, satisfaction, and retention. Delivered stability to operations, optimized allocation of resources, established productive partnerships, and produced exceptional people-first sales achievements.

• Identified and directed policy and strategic planning for corporate business customer service and revenue program achievement among small and mid-market customers. Appointed by Senior Vice President (SVP) of Sales to formulate and execute transformative changes to the strategic account’s portfolio group, subsequently increasing revenue by over $1.2B in a single FY. Established a new, dynamic, and adaptable Strategic Account organization comprised of four sector teams: retail, eCommerce, telecommunications/government, and banking/insurance. Partnered with the largest associations to gain access and a voice in the industry at a macro level, helping provide broad initiatives that mattered, and earning recognition as a safe place to discuss more sensitive issues.

• Selected for sensitive, high-need private contractor opportunity in support of Native American tribal entities focused on securing and providing accessible financial services and commercial lending resources for underserved minority and rural communities. Partnered with the Native American Development Corporation (NADC) to establish Native Community Development Financial Institutions and to aid minority businesses in winning federal contracts in the region. Audited commercial banks, municipalities, and schools to produce full record, financial, and compliance reviews. Efforts produced unprecedented, multimillion-dollar business operations, DoD contract wins, enhanced commercial banking programs, and funding access.

Adjunct Professor. Human Resource Development, Management, and Leadership