Matthew Hook is a Co-Founder at LookUP. He possess expertise in media planning, strategy, strategic planning, marketing communications, marketing and 27 more skills. He is proficient in French. Colleagues describe him as "I had the pleasure of attending a storytelling workshop by Matthew and his partner Caroline Keylock and it was nothing short of fantastic. The workshop expertly blends theory with practical exercises, creating a supportive and engaging learning environment. Their passion for storytelling is evident, and their personalised feedback was invaluable. The workshop was well-structured, catering to all levels of storytellers. I left feeling inspired and confident in my storytelling abilities.… Show more" and "Matthew has been working with myself and the NABS team over the past 6 months on the evolving proposition of the organisation. His strategic guidance has allowed us to find consensus quickly but with rigour, depth and a high level of inclusivity. This is hard work to do at pace but Matthew’s combination of being a brilliant lead on solid strategic processes coupled with the ability to articulate and unlock pretty much any potentially knotty strategic problem , has made him an invaluable… Show more"