Matthew Stark Email & Phone Number

Chicago, Il, Us

Mountain View, Ca, Us

New York, Ny, Us

New York, Ny, Us

New York, Us

New York, Ny, Us

• Proficient in all aspects of planning, maintaining, optimizing, and reporting on paid search campaigns• Developed strong understanding of the tactics of Search Engine Marketing and the tools of implementation which include iCrossing proprietary software, Kenshoo, DoubleClick, Google Adwords, Bing Search, and Yahoo Gemini• Responsible for the management and allocation of $13MM in annual spend on paid search campaigns for a private for-profit health care provider• Contributed to 14% YoY gains in health care client’s main KPI metric for SEM program through account restructure, informed bidding strategies, and continuous optimizations• Assisted analytics team in the creation of forecast models that predict future performance as well as identify areas of opportunity and optimization through quantitative data analysis• Provided feedback on forecast model assumptions and accuracy to real time performance• Conducted A/B testing for ad copy, landing pages, and display content in order to isolate the statistically best performing entity within each test• Actively managed client relationships as a direct point of contact answering all questions relating to budgetary surplus and constraints, SEM strategy and optimizations, reporting, as well as technical assistance• Managed all account reporting including: weekly SEM progress report with cause and effect analysis, weekly SOV report on branded keywords, weekly budget pacing reports, and monthly SEM report • Assisted in presentation of quarterly business reviews which provide clients and high level management with an overview of account changes and optimizations, outline trends in the digital landscape, highlight quarterly SEM performance statistics, and provide future strategic recommendations

Westmont, Il, Us

• Assisted in creation of OBRFC SEM program as well as content management and SEO of OBRFC WordPress website• Created and distributed direct mail pieces and developed internal marketing displays• Responsible for reaching quarterly membership sales goals, as well as meeting USTA tournament signup goals• Taught people to enjoy tennis, emphasizing proper technique and development of strategies to compete

Warrenville, Il, Us

• Conducted awareness, attitudes, and usage study (AAU) of all important stakeholders for a not-for-profit organization, in order to make suggestions to Board of Directors about their current advertising, digital marketing, branding, and social media strategies• Created competitor profiles of local competition for a restaurant group looking to expand into the area• Assisted in the research and implementation of a crowdfunding platform for local not-for-profit housing organization

Hillside, Il, Us

• Spread awareness of Aspire and their mission through volunteer recruiting, fundraising, and event planning • Assisted children with developmental disabilities

Master Of Science - Business Analytics, Business Analytics

Bachelor Of Business Administration (Bba), Marketing

High School Diploma