Marketing and commercialization impact for life science tools and technologies by bridging the gap between discovery & impact. At i5 BioPartners we are committed to empowering innovators in bringing their life science tools and technologies to market, accelerating the adoption of groundbreaking solutions that drive scientific discovery and positively impact healthcare.

Providing a bridge from science to commercialization. Brand building & awareness, go-to-market strategy, strategic collaborations, developing user communities. Helping life sciences companies create & tell their story that resonates with customers & investors.Still used as an entity to organize the A2 BioSocial, all other activities have been rolled into i5 BioPartners.

Spearheading strategic partnerships for disruptive point-of-care platform that can quantitatively measure up to 10 biomarkers in under 5 minutes. Current focus is on infectious disease, cardiovascular health and healthy aging.

Lead the commercial efforts for Infectious Disease & Microbiology (ID&M) in the America. Played a critical role in driving Illumina’s growth within this rapidly evolving market, shaping and executing impactful marketing strategies and building strong relationships with key stakeholders in a post Covid world. Managed to maintain the growth that doubled this business segment through the pandemic and created programs to increase sales on the new post-Covid baseline. Responsibilities:Develop and implement comprehensive marketing strategies to increase awareness, adoption, and sales of Illumina’s sequencing and array solutions within the ID&M market.Conduct market research and competitive analysis to identify key trends, opportunities, and customer needs.Cultivate and manage relationships with key opinion leaders (KOLs), researchers, and decision-makers in the ID&M community.Develop and execute educational programs and events to showcase the value of Illumina’s solutions for addressing infectious disease challenges.Lead the development of compelling marketing materials, including white papers, case studies, webinars, and presentations.Manage and optimize Illumina’s presence at relevant industry conferences and events.Collaborate cross-functionally with sales, product development, and other teams to ensure seamless alignment and market responsiveness.Track and analyze marketing performance metrics, and report on the effectiveness of campaigns and initiatives.

Build strategic partnerships with new clients and service providers across clinical diagnostics in order to expand clinical offering and provide best-in-class service.Created a network of over 50 independent pharmacies to provide Covid-19 testing services to the community.Partnered with school districts and workplaces to provide on-site testing services with both rapid antigen and rtPCR testing for SARS-CoV-2.

High complexity CLIA lab focused on COVID-19 testing and development of molecular diagnostics.Launched initial COVID-19 testing services for the laboratory including setting up a drive through testing facility providing over 100,000 tests annually.Helped build a team of experienced professionals to manage rapid growth while maintaining a strong company culture.

Strategic and tactical marketing for oligo manufacturing company suppling products for genomics and genetics research.Rebranded the company from Mycroarray to Arbor Biosciences to improve connections with end-users and open new markets.Launched new product lines in targeted next-generation sequencing focused on methylation, agrigenomics and RNA sequencing.Launched new products in Synthetic Biology for cell-free protein expression.Built a network of global distributors in Europe and Asia to expand market reach and open new channels.Generated strategic partnerships in microbiology, virology and synthetic biology to build complete product solutions and open new channels to market.

Swift Biosciences is a biotechnology company focused on sample preparation for Next Generation Sequencing (NGS) on all DNA sequencing platforms. This fast paced start-up has launched four new product lines in less than two years to become a significant contributor to the NGS community.Responsible for the strategic and tactical marketing plans for all next generation sequencing product lines. Joined the company at the commercial launch of the NGS offering and responsible for branding the organization within the NGS marketplace. Maintain enthusiasm throughout the organization and customer base while creating new advertising materials, planning industry conference events, and generating new product launch campaigns. Manage the global distribution network by identifying new partners, developing trainings and region specific promotions, as well as attending conferences globally.

Hired to assist with strategic and tactical marketing for next generation sequencing products and was quickly promoted to Marketing Director after implementing an inboundl marketing strategy. Utilized lead generation tools; website, Google AdWords, banner ads, email campaigns... to fill our CRM system (Salesforce.com) and sales pipeline with qualified, segmented leads.

Lydall Performance Materials manufactures a variety of high performance materials utilized in demanding liquid, air, and gas filtration applications across Life Science and Industrial markets.Globally managed markets for Life Science portfolio of materials utilized for in vitro diagnostics and life science filtration applications.• Capitalized on new business opportunities and expanded the company’s life science portfolio by providing the R&D team with new product marketing and customer requirements• Closed $500,000 diagnostics customer by implementing a new manufacturing process with $2.5 million pipeline potential and generated $250,000 in business for new membrane product with $4 million pipeline potential• Developed and executed marketing plans with a focus on digital marketingManaged marketing resources, implemented Voice of the Customer (VOC) surveys and created marketing collateral for global sales force

Product Manager for membranes used in life science applications including diagnostics, medical, biopharm, and water filtration. Specifically hired to grow the newly defined life science market by defining market requirements and performing voice of customer surveys. Responsible for working with manufacturing and quality to implement stringent standards to meet the requirements of filter and in vitro diagnostics manufacturers.

Identify new business opportunities for diagnostic and laboratory OEM products from Pall Life Science. Arrange customer seminars and meetings to demonstrate Pall's capabilities in the in vitro and molecular diagnostics market. Develop and present new product opportunities for Pall based on market research and customer feedback.• Maintained a $2 million pipeline of new business opportunities through research, market analysis and representation at industry conferences globally

Product manager specializing in filtration products for the life science and diagnostics market. Manage several product lines including products for genomics, protein purification and high throughput screening. Responsible for managing product life cycles and performing market research. Lead cross functional teams on new product development projects as well as perform training seminars to sales reps.• Managed global key accounts doubling sales within 3 years and producing more than 25% growth repeatedly year over year• Successfully launched 2 new product lines within 18 months• Formed and led cross-functional teams for product development projects in a matrix environment• Developed, implemented and delivered sales training and marketing materials to sales force

Oxford Biomedical Research is a privately owned business focused on providing tools and reagents, including proteins, antibodies, and ELISA kits for research in oxidative stress to academia and pharma customers. Perform research and development of new products. Includes bench research, writing product spec sheets, developing SOPs, and performing market research. Also work with the marketing director to develop marketing materials and attend industry conferences.• Performed market research for product development, pricing and SEO• Increased sales by 40% using Google AdWords campaigns• Led a team that created a new company website and e-commerce system• Created e-marketing campaigns, sales materials, product information sheets and standard operating procedures for production• Reduced supply costs 10% by analyzing purchasing habits, saved an additional 10% through vendor negotiations

Molecular biology based research on maintenance of the stem cell population in plants.