Matthew O'Neil Email & Phone Number

Detroit, Mi, Us

Farmington, Mi, Us

Dearborn, Michigan, Us

• Provide support across the Digital Product organization, unifying disparate product analytics workstreams and fill gaps in current organization capabilities• Organize Product goal reporting up to executive leadership in order to drive engagement • Lead data and analytics strategy to improve analytics capabilities across multiple products in the Digital Product organization• Responsible for data steward duties related to multiple products in Digital Product including FordPass / LincolnWay, Ford Telematics and Subscription Services• Responsible for maintaining a budget for Amplitude at the organization level

Dearborn, Michigan, Us

•Data Governor for FordPass product data•Lead strategy efforts for analytic tagging within the FordPass / LincolnWay apps•Manage data quality and analytics for FordPass•Manage the taxonomy for Fordpass •Product owner for mobile app customer experience data•Product owner for mobile app analytics integration and reporting•Lead business Intelligence efforts to inform management on customer sentiment and pain points•Trained analysts in use of dashboards and analytics work flows•Coordinate legal approval for analytics tracking tools

Dearborn, Michigan, Us

• Provided tools for analyzing customer reviews• Provided strategic guidance on the development of an NLP (Natural Language Processor) for use on unstructured review data• Communicated new developments from customer reviews to management to inform strategic decision making

Amsterdam, Nl

• Conducted statistical analyses to support strategic meetings with the CEO which facilitated the transformation of the Customer Experience program•Automated reports and trained other teams to hand off reports to facilitate a smooth transition.

London, England, Gb

• Conducted Regression Analyses to determine the impact of internal metrics on an external benchmarking index• Conducted statistical analysis comparing female and male owned dealerships on customer satisfaction scores• Used Holtz Winters exponential smoothing method of forecasting to inform the finance team of the expected cost of the dealer incentive program, thus allowing for more accurate strategic planning • Automated Excel reports using Qlik Sense dashboards, VBA and Nprinting which automatically sends reports to users’ emails, reducing time spent on reporting and allowing the users to act faster than with the previous process• Created a text analytics dashboard that took in a partially finished product from a vendor then added in internal data to use in research • Collaborated with geographically dispersed colleagues in order to meet objectives

Detroit, Michigan, Us

• Conducted a needs-based analysis at the county level in Michigan to determine where and what type of philanthropic giving would have the most impact• Handed off work and trained incoming analyst• Established best practices for data collection and ingestion from grantees

Detroit, Michigan, Us

• Conducted ad hoc analysis for senior management which impacted decisions at the executive level• Assisted in the strategic restructuring of the Corporate Foundation through research and analysis